, the campaign aims to evoke the feelings of spontaneity and freedom that O2 customers can enjoy, with no need to worry about unwanted roaming charges or when they\u2019ll find WiFi. Through its customer-first offering, O2 customers could save <\/span>around \u00a3100 in roaming fees during a two-week holiday in Europe*, helping them to squeeze even more out of unmissable holiday moments.\u00a0<\/span><\/p>\nVCCP\u2019s global content creation studio <\/span>Girl&Bear<\/b> once again worked with director duo <\/span>thirtytwo<\/b> and <\/span>Anonymous Content<\/b> on the new \u2018Roaming\u2019 film. Creative digital agency <\/span>Bernadette<\/b> also worked across the integrated campaign to bring digital, social and online elements to life.<\/span><\/p> \r\n \r\n \t\t\t <\/div>\r\n \r\n