VCCP London<\/a>.<\/span><\/p>\nThe new lunchtime menu features two irresistible product offerings curated for the lunch crowd, including the Hot & Cheesy Wrap and the Cheeky Little Pizza. Central to the campaign is the innovative \u2018High 4\u2019 concept, developed to introduce their new \u00a34 lunch options. This spotlights the affordability and appeal of Domino’s lunch offerings, tailor-made for a satisfying lunchtime experience.<\/span><\/p>\nVCCP London worked with award-winning director Clay Weiner to create two <\/span>captivating TV spots: \u2018High 4-Wraps\u2019 and \u2018High 4-Pizza\u2019. In \u2019High 4-Wraps\u2019, vibrant protagonists joyfully showcase their \u00a34 lunch wraps, embarking on a spirited \u2019High 4\u2019 journey down a bustling high street. From engaging with a cab driver to exchanging high fours with a passerby on a canal boat.<\/span><\/p>\nMeanwhile, \u2018High 4-Pizza\u2019 shows the relatable scenario of a protagonist bringing their tantalising \u00a34 pizza back to the office. As they share the delight of their affordable lunch discovery, the workplace comes alive with \u2019High 4’s\u2019 exchanged among colleagues, from the IT department to the boss, all accompanied by Domino\u2019s famous Domin-oh-hoo-hoo sonic branding.<\/span><\/p> \r\n \r\n \t\t\t <\/div>\r\n \r\n \r\n \t\t
Harry Dromey, Marketing Director at Domino\u2019s<\/b>, said: \u201c<\/span>We’re looking to steal our competitors’ lunch. There’s considerable headroom for us to grow during the day, and the \u00a34 lunch menu gives consumers what they have been asking for; a freshly made, piping hot lunch, at a competitive price. High fours to VCCP for another cracking campaign. Let’s hope it works as well IRL as it did in consumer testing.<\/span><\/p>\nDavid Masterman, Deputy Executive Creative Director at VCCP London,<\/b> \u201cA Domino\u2019s for four quid; surely the stuff of dreams? We needed to celebrate this crazy lunchtime value in a way worthy of the brand\u201d.\u00a0<\/span><\/p>\nThe campaign will run throughout the UK until the 5th May across TVS, BVOD, VOD, Social, Radio and OOH and digital with media planning and buying led by Havas Media UK and PR managed by One Green Bean.<\/span><\/p> \t\t<\/div>\r\n \t\t\r\n <\/div>\r\n \r\n <\/div>\r\n<\/section><\/div>\n\n \n \n\n
\n A Domino\u2019s for four quid; surely the stuff of dreams? We needed to celebrate this crazy lunchtime value in a way worthy of the brand. \n David Masterman, Deputy Executive Creative Director at VCCP London<\/cite> <\/blockquote>\n\n <\/div>\n <\/section><\/div>\n\n