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Richard Nott, Creative Director at VCCP London said: “<\/b>How long have you known your local shopkeeper? For me, it’s about 12 years. And for others it can be almost a whole lifetime. So to have a competition like the Big Win Win, that recognizes and rewards this unique connection we share, is really quite something. That’s why, for this campaign, we wanted to capture that feeling of a shared win in a way that’s every bit as intimate and real as these relationships are themselves.”\u00a0<\/span><\/p>\nAmy Lucas, Senior Brand Manager at Cadbury said: \u201c<\/b>Corner shops have always played a vital role within our local communities. In our 200th year it felt right to continue to show our ongoing support to those who have been with us since the beginning and once again give customers the chance to win cash prizes for them and their local shopkeeper. The campaign is based on the insight that winning together feels better and having heard the wonderful previous winners\u2019 stories, we wanted to make sure our assets this year really captured that sentiment more than ever.\u201d<\/span><\/p>\nCadbury worked with creative digital agency, <\/span>Bernadette<\/b> and global content production studio, <\/span>Girl&Bear<\/b> to create OOH, retail creative and social elements as well as a dedicated campaign website.\u00a0<\/span><\/p>\nThe campaign will run from today until the 31st May across multiple channels including OOH, Radio and Social such as Youtube. It is being supported by a consumer PR campaign run by Ogilvy PR, social from Elvis and media planning and buying managed by Publicis Media.<\/span><\/p> \t\t<\/div>\r\n \t\t\r\n <\/div>\r\n \r\n <\/div>\r\n<\/section><\/div>\n\n \n \n\n
\n In our 200th year it felt right to continue to show our ongoing support to those who have been with us since the beginning and once again give customers the chance to win cash prizes for them and their local shopkeeper. \n Amy Lucas, Senior Brand Manager at Cadbury<\/cite> <\/blockquote>\n\n <\/div>\n <\/section><\/div>\n\n