, today launches new TV spots inviting people to \u2018Feast like a Don\u2019 and indulge in an Italian-inspired comfort food experience.<\/span><\/p>\nThe integrated campaign showcases their latest culinary innovations, the Ultimate Lasagne Pizza and Ultimate Carbonara Pizza. In a bid to generate\u00a0 passion for the new products, Domino\u2019s latest ads take inspiration from classic Mafia movies, momentarily turning a regular Dom\u2019s lover into a \u201cDon\u201d\u00a0 to warmly\u00a0 praise the delivery man for the fantastic feast and prompt service.<\/span><\/p>\nThe tongue-in-cheek campaign adapts Domino\u2019s famous Domin-oh-hoo-hoo sonic branding with a\u00a0 Mafioso twist.\u00a0<\/span><\/p>\nThe campaign is crafted to showcase product innovation in a lighthearted way mixing authentic Italian themes, hand gestures, and a subtle nod to Mafia imagery, culminating with the tagline \u2018Feast like a Don\u2019.<\/span><\/p>\nDirector Dom O\u2019Riordan showcases the new range in a humorous light, a pastiche of mafia movies and Italiano flavour which accentuates the qualities of Domino\u2019s new range.<\/span><\/p> \r\n \r\n \t\t\t <\/div>\r\n \r\n \r\n \t\t
Harry Dromey, Director of Marketing at Domino\u2019s, <\/b>said: <\/span>\u201cConsumers don\u2019t think too long or hard about where to buy their takeaway, so top-of-mind awareness is key. I have no doubt this campaign from VCCP London will help ensure consumers have Domino\u2019s on the brain. Consumer testing says it makes people smile and want to lick the screen.\u201d<\/span><\/p>\nDavid Masterman, Deputy Executive Creative Director at<\/b> VCCP, <\/b>added: \u201c<\/span>We can, obviously, only speculate what Don Corleone would make of a Lasagne, or Carbonara Domino\u2019s, but maybe, just maybe, he would greet his delivery rider like this.\u201d<\/span><\/p>\nThe AV spot and Radio will go live from Monday 4th March in the UK and Ireland and will run until the 17th March. D\/OOH, social and print were all developed by Domino\u2019s in-house studio, Big Dip Studios with media planning and buying led by Havas Media.\u00a0<\/span><\/p> \t\t<\/div>\r\n \t\t\r\n <\/div>\r\n \r\n <\/div>\r\n<\/section><\/div>\n\n \n \n\n
\n I have no doubt this campaign from VCCP London will help ensure consumers have Domino\u2019s on the brain. \n Harry Dromey, Director of Marketing at Domino\u2019s,<\/cite> <\/blockquote>\n\n <\/div>\n <\/section><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":64,"template":"","class_list":["post-17853","work","type-work","status-publish","hentry"],"acf":{"capability_ids":["988"],"client_id":"10337","hero_video":"","hero_image":{"ID":17869,"id":17869,"title":"2","filename":"2.png","filesize":1547779,"url":"https:\/\/wordpress-dev.vccp.com\/uk\/wp-content\/uploads\/sites\/1\/2024\/03\/2.png","link":"https:\/\/wordpress-dev.vccp.com\/uk\/work\/dominos\/feast-like-a-don\/attachment\/2-14","alt":"","author":"64","description":"","caption":"","name":"2-14","status":"inherit","uploaded_to":17853,"date":"2024-03-05 12:46:34","modified":"2024-03-05 12:46:34","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/wordpress-dev.vccp.com\/uk\/wp-includes\/images\/media\/default.png","width":1920,"height":1080,"sizes":{"thumbnail":"https:\/\/wordpress-dev.vccp.com\/uk\/wp-content\/uploads\/sites\/1\/2024\/03\/2-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/wordpress-dev.vccp.com\/uk\/wp-content\/uploads\/sites\/1\/2024\/03\/2-300x169.png","medium-width":300,"medium-height":169,"medium_large":"https:\/\/wordpress-dev.vccp.com\/uk\/wp-content\/uploads\/sites\/1\/2024\/03\/2-768x432.png","medium_large-width":640,"medium_large-height":360,"large":"https:\/\/wordpress-dev.vccp.com\/uk\/wp-content\/uploads\/sites\/1\/2024\/03\/2-1024x576.png","large-width":640,"large-height":360,"1536x1536":"https:\/\/wordpress-dev.vccp.com\/uk\/wp-content\/uploads\/sites\/1\/2024\/03\/2-1536x864.png","1536x1536-width":1536,"1536x1536-height":864,"2048x2048":"https:\/\/wordpress-dev.vccp.com\/uk\/wp-content\/uploads\/sites\/1\/2024\/03\/2.png","2048x2048-width":1920,"2048x2048-height":1080,"Header":"https:\/\/wordpress-dev.vccp.com\/uk\/wp-content\/uploads\/sites\/1\/2024\/03\/2-1920x720.png","Header-width":1920,"Header-height":720,"Wide":"https:\/\/wordpress-dev.vccp.com\/uk\/wp-content\/uploads\/sites\/1\/2024\/03\/2-1920x960.png","Wide-width":1920,"Wide-height":960,"Square":"https:\/\/wordpress-dev.vccp.com\/uk\/wp-content\/uploads\/sites\/1\/2024\/03\/2-768x768.png","Square-width":768,"Square-height":768,"Tall":"https:\/\/wordpress-dev.vccp.com\/uk\/wp-content\/uploads\/sites\/1\/2024\/03\/2-307x615.png","Tall-width":307,"Tall-height":615,"Mobile":"https:\/\/wordpress-dev.vccp.com\/uk\/wp-content\/uploads\/sites\/1\/2024\/03\/2-768x960.png","Mobile-width":768,"Mobile-height":960,"Facebook":"https:\/\/wordpress-dev.vccp.com\/uk\/wp-content\/uploads\/sites\/1\/2024\/03\/2-1200x630.png","Facebook-width":1200,"Facebook-height":630,"Grid-Item-Square":"https:\/\/wordpress-dev.vccp.com\/uk\/wp-content\/uploads\/sites\/1\/2024\/03\/2-768x768.png","Grid-Item-Square-width":768,"Grid-Item-Square-height":768,"Grid-Item-Wide":"https:\/\/wordpress-dev.vccp.com\/uk\/wp-content\/uploads\/sites\/1\/2024\/03\/2-768x384.png","Grid-Item-Wide-width":768,"Grid-Item-Wide-height":384,"Grid-Item-Tall":"https:\/\/wordpress-dev.vccp.com\/uk\/wp-content\/uploads\/sites\/1\/2024\/03\/2-307x615.png","Grid-Item-Tall-width":307,"Grid-Item-Tall-height":615}},"meta-title":"","meta-description":"","social-media-image":"https:\/\/wordpress-dev.vccp.com\/uk\/wp-content\/uploads\/sites\/1\/2024\/03\/2.png","related_content_title":"You may also like","relateditems":[{"relateditem":{"ID":17447,"post_author":"64","post_date":"2023-09-15 09:56:53","post_date_gmt":"2023-09-15 08:56:53","post_content":"\n\n\n\n","post_title":"Physio","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"dominos-adds-its-iconic-domin-oh-hoo-hoo-call-to-premier-league-football-coverage","to_ping":"","pinged":"","post_modified":"2023-09-15 10:52:53","post_modified_gmt":"2023-09-15 09:52:53","post_content_filtered":"","post_parent":0,"guid":"https:\/\/wordpress-dev.vccp.com\/?post_type=work&p=17447","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":17173,"post_author":"64","post_date":"2023-08-03 09:59:43","post_date_gmt":"2023-08-03 08:59:43","post_content":"\n\n\n\n\n\n","post_title":"Channel 4 & ITVX Idents","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"channel-4-itvx-idents","to_ping":"","pinged":"","post_modified":"2023-08-03 09:59:43","post_modified_gmt":"2023-08-03 08:59:43","post_content_filtered":"","post_parent":0,"guid":"https:\/\/wordpress-dev.vccp.com\/?post_type=work&p=17173","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":17518,"post_author":"67","post_date":"2023-10-02 10:05:03","post_date_gmt":"2023-10-02 09:05:03","post_content":"\n\n","post_title":"Tearing Loved Ones Apart Since 1985","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"tearing-loved-ones-apart-since-1985","to_ping":"","pinged":"","post_modified":"2024-04-09 10:32:47","post_modified_gmt":"2024-04-09 09:32:47","post_content_filtered":"","post_parent":0,"guid":"https:\/\/wordpress-dev.vccp.com\/?post_type=work&p=17518","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}}],"hide_related_items":[],"visible_on_home_page":["1"],"websites_to_publish":[]},"_links":{"self":[{"href":"https:\/\/wordpress-dev.vccp.com\/uk\/wp-json\/wp\/v2\/work\/17853","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wordpress-dev.vccp.com\/uk\/wp-json\/wp\/v2\/work"}],"about":[{"href":"https:\/\/wordpress-dev.vccp.com\/uk\/wp-json\/wp\/v2\/types\/work"}],"author":[{"embeddable":true,"href":"https:\/\/wordpress-dev.vccp.com\/uk\/wp-json\/wp\/v2\/users\/64"}],"wp:attachment":[{"href":"https:\/\/wordpress-dev.vccp.com\/uk\/wp-json\/wp\/v2\/media?parent=17853"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}