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(This message was added in version 6.7.0.) in /data/www/vccp-dev/wp-includes/functions.php on line 6114LinkedIn<\/b><\/a>, <\/b>the world\u2019s largest professional network, and creative agency <\/span>VCCP London<\/b><\/a> are taking careers advice directly to young professionals as their coffee truck with a twist, visits London and Manchester.<\/span><\/p>\n As part of a new brand campaign, VCCP has created the live activation, a \u2018LinkedIn Know-How To Go\u2019 coffee truck with a twist and a social learning campaign on LinkedIn and Meta to make career advice more enjoyable.<\/span><\/p>\n Young professionals have been diving into career boosting chats over a cup of coffee at LinkedIn\u2019s \u2018Know-How To Go\u2019 coffee truck in London and Manchester. The truck has a special menu with items named after corporate jargon – such as \u2018Blueberry Sky Thinking Muffin\u2019, \u2018COPpuccino\u2019 and \u2018Chime-in Chai Latte\u2019 – and young professionals can get these items for free if they can guess what the names mean (or at least attempt it!). LinkedIn Career Experts are on hand to offer useful advice to professionals, tailored to whatever career stage they are in.\u00a0<\/span><\/p>\n Advice from LinkedIn Career Experts is bucketed into the following themes all aimed at helping them make work make sense:<\/span><\/p>\n LinkedIn\u2019s new UK brand campaign aimed at Gen Z professionals – the fastest growing audience on LinkedIn – was created to help them grow their careers at a time when the world of work is changing quickly and they don\u2019t know where to start.\u00a0<\/span><\/p>\n As part of the campaign, VCCP has also developed a social content series idea that will be filmed at the events, fronted by content creator <\/span>Max Baledge<\/span><\/a>, who will be asking the public for their know-how that can help others navigate the world of work – posing questions such as:\u00a0<\/span><\/p>\n The content series will be light-hearted to show how (with the tools and products LinkedIn have to offer), the world of work, industry and even jargon is a little easier to navigate. This will run from mid March through to the end of April.\u00a0<\/span><\/p>\n Other influencers will also attend the events and support across their own channels; including, <\/span>Kennie<\/span><\/a>, <\/span>Timothy Paul<\/span><\/a> and <\/span>Ellie Middleton<\/span><\/a>.<\/span><\/p>\n LinkedIn\u2019s research finds that while 86% of Gen Z professionals in the UK are open to new job opportunities this year, they\u2019re also the least confident of all generations when it comes to navigating their professional lives or asking for help. To help young professionals jumpstart their careers, LinkedIn\u2019s new brand campaign spotlights the platform\u2019s tools, community, and insights of 1 billion members that can guide young professionals and arm them with the right skills.\u00a0<\/span><\/p>\n Zara Easton, Head of Brand Marketing UK at LinkedIn<\/b>, said: \u201cStarting out in your career can be daunting, and our research shows that as a generation that entered the world of work during the pandemic, Gen Z are looking for support in gaining the \u2018know-how\u2019 to navigate their careers, match their skills to jobs they want, and build a strong professional network they can turn to for advice. LinkedIn\u2019s supportive professional community of 1 billion members can help young professionals make sense of the world of work and set them up for success.\u00a0<\/span><\/p>\n \u201cGen Z are the microlearning and coffee-culture generation. The idea is for them to dive into a career-boosting chat over a cup of coffee, and enjoy some easy learning from career experts on-the-go on their daily commute.\u201d<\/span><\/p>\n Matt Lloyd, Deputy Executive Creative Director at VCCP London<\/b>, added: \u201cThe world of work can be pretty overwhelming at times with so much jargon to translate, amid constant requests to \u2018reach out\u2019 and \u2018touch base\u2019 before the dreaded \u2018COP\u2019. We thought the best way to \u2018push the envelope\u2019 on this was to really \u2018grasp the nettle\u2019 and invite people for coffee and cake. Work\u2019s complicated enough, so let\u2019s just have a chat and share some advice.\u201d\u00a0<\/span><\/p>\n Young professionals can spot the \u2018Know-How To Go\u2019 coffee truck in Manchester on 29 February. For details on the coffee truck\u2019s location, follow the LinkedIn company page and hashtag, #KnowHowOnLinkedIn, for updates.<\/span><\/p> \t\t<\/div>\r\n \t\t\r\n <\/div>\r\n \r\n <\/div>\r\n<\/section><\/div>\n\n\n
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\n Gen Z are the microlearning and coffee-culture generation. The idea is for them to dive into a career-boosting chat over a cup of coffee, and enjoy some easy learning from career experts on-the-go on their daily commute. \n Zara Easton, Head of Brand Marketing UK at LinkedIn<\/cite> <\/blockquote>\n\n <\/div>\n <\/section><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":64,"template":"","class_list":["post-17831","work","type-work","status-publish","hentry"],"acf":{"capability_ids":["988"],"client_id":"12788","hero_video":"","hero_image":{"ID":17836,"id":17836,"title":"2","filename":"2-4.png","filesize":3843246,"url":"https:\/\/wordpress-dev.vccp.com\/uk\/wp-content\/uploads\/sites\/1\/2024\/02\/2-4.png","link":"https:\/\/wordpress-dev.vccp.com\/uk\/work\/linkedin\/linkedin-delivers-careers-advice-on-the-go-with-activations-in-london-and-manchester\/attachment\/2-13","alt":"","author":"64","description":"","caption":"","name":"2-13","status":"inherit","uploaded_to":17831,"date":"2024-02-28 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