cremeeggtest.cadbury.co.uk<\/span><\/a><\/p>\nJosh Collier, Brand Manager at Mondel\u0113z,<\/b> said: \u201cThis year we have really focused on driving the equity of the brand and returning to the thing that makes Creme Eggs so unique and great \u2013 the eating experience\u201d. As part of this we are bringing back \u201cHow do you eat yours\u201d as an iconic line that still resonates today with consumers but in a fresh and interactive way. We have really enjoyed tapping into the irreverent humour that Creme Egg is so well-known for; learning a lot about ourselves along the way!\u201d<\/span><\/p>\nSimon Connor, Creative Director at VCCP London,<\/b> added: \u201cHow you eat a Creme Egg says a lot about you. What if, it could tell you EVERYTHING. Using \u201creal\u201d science, we can now extrapolate your entire personality from How You Eat Yours. We can tell you what music you should listen to, where you should go on holiday and even who you should date. Take the test. Find out what your Creme Egg will tell you about you\u201d<\/span><\/p>\nThe campaign will run throughout the UK and ROI across AV, D\/OOH, audio, social, print and digital with media planning and buying led by Publicis, owned-channel activity by Elvis and PR managed by Ogilvy.<\/span><\/p> \t\t<\/div>\r\n \t\t\r\n <\/div>\r\n \r\n <\/div>\r\n<\/section><\/div>\n\n \n \n\n
\n How you eat a Creme Egg says a lot about you. What if, it could tell you EVERYTHING. \n Simon Connor, Creative Director at VCCP London<\/cite> <\/blockquote>\n\n <\/div>\n <\/section><\/div>\n\n