VCCP London<\/b><\/a> has today launched a fully integrated campaign celebrating Cadbury\u2019s 200th anniversary and its long-standing relationship with the British public.<\/span><\/p>\nSince being founded in Birmingham on 4th March 1824, Cadbury has grown to become part of the fabric of the nation, present in the lives of British people in moments big and small. The new campaign <\/span>Yours for 200 Years<\/span><\/i> was developed to celebrate being part of British life for generations, rather than to just mark a milestone.<\/span><\/p>\nYours for 200 Years<\/span><\/i> focuses on the sense of belonging to the nation through both the shared value of generosity, upon which Cadbury was founded, and in products which have become part of British life and culture. Cadbury has long spoken to the generous spirit in all of us. For Cadbury\u2019s anniversary year, the campaign film \u2018Birthday\u2019 revives the much-loved \u2018Mum\u2019s Birthday\u2019 TVC to demonstrate that there has always been <\/span>A Glass and a Half in Everyone<\/span><\/i>.<\/span><\/p>\nThe 60\u201d film takes viewers through 200 years of British life, beginning in 1824 and travelling through time as the story of a little girl buying her mum a bar of Cadbury Dairy Milk for her birthday is retold. The setting changes subtly around the girl and shopkeeper as time advances, technology and fashions change but, powerfully, the story remains the same.<\/span><\/p>\nVCCP\u2019s global content creation studio Girl&Bear worked with award-winning director Frederic Planchon, who directed the original \u2018Mum\u2019s Birthday\u2019 TVC, and Academy Films. Most of the original cast were reunited for the new film, with body doubles and post-production techniques used to recreate the scene between the shopkeeper and the girl (who is now five years older than when the first ad was released), post production was managed by Selected Works. The end result is an emotional reboot of a classic advert which celebrates small, shared moments of generosity.<\/span><\/p>\nTo acknowledge that Cadbury\u2019s enduring success is due to the nation\u2019s continued support and love, the British public are the heroes of \u2018Your Cadbury Photos\u2019 across OOH and social. A competition selected pictures submitted from old family albums where people were seen enjoying Cadbury products, from Easter egg hunts, Christmas, and the Flake 99 ice cream on summer holidays.\u00a0<\/span><\/p> \r\n \r\n \t\t\t <\/div>\r\n \r\n