.<\/span><\/p>\nWhilst many men will be \u201cgoing dry\u201d this January, Bulldog\u2019s cheeky campaign highlights the importance of hydration in their Non-Dry Jan campaign.<\/span><\/p>\nOver Christmas many men will have received Bulldog products from their friends and family and whilst they may already be considering healthy habits in their resolutions, this new campaign encourages people to moisturise as we reach the peak of cold, bitter, Winter weather, which can really dry out skin.<\/span><\/p>\nThe campaign playfully suggests that going dry is not the answer this January – at least not for your face anyway.<\/span><\/p>\nBulldog Skincare launched in the UK in 2007 and is now available in over 30 countries and over 70,000 stores around the world. <\/span>It was founded as a brand \u2018with men in mind\u2019, a no-fuss, non-nonsense solution to help men look after themselves. It only designs products specifically for men\u2019s needs to help them look and feel their best.<\/span><\/p> \r\n \r\n \t\t\t <\/div>\r\n \r\n \r\n \t\t
The creative features Bulldog\u2019s brand mascot and simple, provocative messaging which reads \u201cDon\u2019t go dry this Jan. All day hydration for your face.\u201d It will run across D\/OOH including big, bold locations such as Liverpool Media Wall, The Screen @ Arndale and London Gateway sites. The campaign will also encompass online ads with Metro and social ads targeted at a core audience of men aged 25-44 – all media planning and buying is also managed by VCCP Media.<\/span><\/p>\nJames Barnes, General Manager at Bulldog<\/b>, said: \u201cBulldog understands men, we know that in January we\u2019re always encouraged to try out different things to improve our lives and health. But it\u2019s important not to neglect the basics – that moisturiser you got topped up at Christmas? Don\u2019t put it at the back of the cupboard, put it on your skin and make sure you don\u2019t go totally dry this Jan.\u201d<\/span><\/p>\nThe campaign will run across D\/OOH, online and social until 31st January 2024.<\/span><\/p> \t\t<\/div>\r\n \t\t\r\n <\/div>\r\n \r\n <\/div>\r\n<\/section><\/div>\n\n \n \n\n
\n You may be feeling the effects of overdoing it over the Christmas season and might be considering going dry this Jan. But don\u2019t forget about your skin – that\u2019s something you don\u2019t want to go dry \n Tess Hulme, Head of Client Leadership at VCCP Media<\/cite> <\/blockquote>\n\n <\/div>\n <\/section><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":64,"template":"","class_list":["post-17666","work","type-work","status-publish","hentry"],"acf":{"capability_ids":["10112"],"client_id":"17558","hero_video":"","hero_image":{"ID":17667,"id":17667,"title":"Bulldog Mock Up 1","filename":"Bulldog-Mock-Up-1.png","filesize":2206520,"url":"https:\/\/wordpress-dev.vccp.com\/uk\/wp-content\/uploads\/sites\/1\/2024\/01\/Bulldog-Mock-Up-1.png","link":"https:\/\/wordpress-dev.vccp.com\/uk\/work\/bulldog\/bulldog-skincare-and-vccp-media-encourage-men-to-moisturise-this-dry-january\/attachment\/bulldog-mock-up-1","alt":"","author":"64","description":"","caption":"","name":"bulldog-mock-up-1","status":"inherit","uploaded_to":17666,"date":"2024-01-03 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