to call on men to Protest Pointless Gifts.<\/span><\/p>\nNoting that men often receive novelty gifts for Christmas and not things that they actually want and need, the campaign focuses on the rallying call: \u201cEnough is enough. Please\u2026 Just get us something we need this year.\u201d<\/span><\/p>\nNovelty Christmas gifts also contribute to a bigger problem each year, as 1 in 5 unwanted gifts end up in landfill – last year that equated to almost 23 million items going to landfill.<\/span><\/p>\nBulldog Skincare launched in the UK in 2007 and is now available in over 30 countries and over 50,000 stores around the world. <\/span>With an ethical focus, Bulldog aims to lead the sector on sustainable packaging and never uses artificial colours, synthetic fragrances or ingredients from animal sources. All of Bulldog\u2019s own brand personal care products are approved under the Cruelty Free International Leaping Bunny program, and are Vegetarian Society Vegan approved.<\/span><\/p>\nThe campaign has recruited influencers and podcasters James and Clair Buckley to kickstart the protest on their podcast In Sickness and in Health. This has been further extended with Radio X sponsorship and an on-air competition co-hosted by Toby Tarrant and Johnny Vaughan to encourage people to forgo rubbish novelty gifts this christmas – with selected callers winning prizes based on their useless present stories<\/span><\/p> \r\n \r\n \t\t\t <\/div>\r\n \r\n \r\n \t\t
This is amplified in a D\/OOH campaign across hero sites including Motion@Waterloo, Cross-Track 48 Sheet billboards and hundreds of digital OOH sites through shopping malls across the nation – the ads, created in house by Bulldog, feature the brand mascot and simple creative, with the message \u201cGetting him socks for Christmas? Better Keep Thinking. #ProtestPointlessGifts\u201d.<\/span><\/p>\nJames Barnes, General Manager at Bulldog<\/b>, said: \u201cMen of the UK, are you tired of getting crap gifts every Christmas? It\u2019s time to say \u2018enough is enough\u2019 – this Christmas you deserve better, you deserve something you need and want. Demand better, demand Bulldog Skincare and your skin will thank you. And if you\u2019re looking for a present for a man this Christmas, do us a favour and put that novelty mug back on the shelf and get them some moisturiser instead – what were you thinking?\u201d<\/span><\/p>\nBulldog was founded as a brand \u2018with men in mind\u2019, a no-fuss, non-nonsense solution to help men look after themselves. It only designs products specifically for men\u2019s needs to help men look and feel their best.<\/span><\/p>\nThe campaign will run on radio, podcast and D\/OOH until 24th December 2023.<\/span><\/p> \t\t<\/div>\r\n \t\t\r\n <\/div>\r\n \r\n <\/div>\r\n<\/section><\/div>\n\n \n \n\n
\n This year it\u2019s time to give people something they want and need – we\u2019re delighted to help get that message out there with our partners Bulldog Skincare.\u201d\n \n Peter Bennett, Joint CEO of VCCP Media<\/cite> <\/blockquote>\n\n <\/div>\n <\/section><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":64,"template":"","class_list":["post-17654","work","type-work","status-publish","hentry"],"acf":{"capability_ids":["10112"],"client_id":"17558","hero_video":"","hero_image":{"ID":17655,"id":17655,"title":"BULLDOG XMAS 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