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Doritos<\/b> and their UK agency <\/span>VCCP London<\/b> are today launching their largest ever integrated campaign for Doritos Dippers. Kicking off with an \u2018unBRIElievable\u2019 stunt to celebrate National Guacamole Day (September 16th) which is a key ingredient of any bowl of Next Level Nachos, the campaign marks the first piece of work created with VCCP including their PR and content agency <\/span>Good Relations<\/b>, global production studio <\/span>Girl&Bear<\/b> and <\/span>VCCP Prague<\/b>.<\/span><\/p>\n

Doritos Dippers are designed to be thicker and crunchier* – so they don\u2019t go soggy or break when carrying serious weights of cheese, guacamole and salsa. To match this fully-loaded ambition, VCCP turned the dial up to 11, creating a next level campaign for Next Level Nachos – cue smoke, dinosaurs and a towering stack of mouthwatering nachos in an OTT movie-inspired film and a huge PR stunt.<\/span><\/p>\n

Doritos challenged Good Relations to bring the Next Level Nachos proposition to life and they responded by building the ultimate test in extreme conditions and created a giant mountain of nachos measuring 16ft wide and 14ft high at the home of Britain\u2019s favourite cheese, Cheddar Gorge. <\/span>Specially trained stunt pilots manoeuvred a helicopter over the nacho mountain, before lifting a massive 4ft nacho covered in piping hot cheese to a lofty 49ft, setting a new world record for the world\u2019s highest ever cheese pull.<\/span><\/p>\n

Cheese pulls have become a viral trend on TikTok, with <\/span>cheese pull videos receiving over 1.5 billion views to date<\/span><\/a>. PR and content agency, Good Relations curated the cheesy moment for Doritos after new research of over 2000 Brits carried out for the campaign, revealed that over a quarter of Brits (27%) have tried a cheese pull themselves, reaching an average of 13.4 centimetres in length (much shorter than the new world record of 49ft).<\/span><\/p>\n

The record-breaking stunt was captured in a film which will be shared across Dorito\u2019s social platforms and PR as part of Doritos\u2019 Next Level Nachos campaign.<\/span><\/p>\n <\/div>\n<\/section><\/div>\n\n