gency of record, VCCP London have today launched a new brand campaign which heroes British farmers and the glorious roots of their much loved crisps, to demonstrate the love and care that goes into growing their potatoes to make their delicious crisps.<\/span><\/p>\nShowing farm to crisp packet, the campaign aims to celebrate the humble spud, and the British farmers that grow them. Walkers are sharing the love for the sustainably grown, 100% British potatoes<\/span> which make their crisps so delicious, while giving a humorous nod to how they\u2019re consumed.<\/span><\/p>\nThe integrated campaign features a hero 30\u201d TVC which depicts real Walkers potato farmers on a real Walkers farm showing how they care for their crops, soundtracked by Frankie Goes to Hollywood\u2019s number one hit \u2018The Power of Love\u2019. The film then flips the script with a cheeky take on the provenance-based TV ad, contrasting the beautiful romanticised depiction of farming with the down to earth, idiosyncratic ways in which people love to devour their tasty crisps, making sure they get to every last crumb.<\/span><\/p>\nMarking a new creative direction for the brand, OOH and digital elements of the campaign juxtapose beautiful shots of Walkers farmers with the many locations and ways in which people snack on a bag of Walkers\u2019 crisps, making reference to its famous <\/span>#CrispIN or #CrispOUT<\/b> brand platform.<\/span><\/p>\n <\/div>\n<\/section><\/div>\n\n