\r\n \t\t
The tastiness and ease of Ritz crackers is reaffirmed as the filled snack bowl is the only thing ready when the surprise hits and the dad can\u2019t resist helping himself to the Ritz even though it\u2019s put out for the guests. Shown as the perfect hassle-free snack to elevate any occasion.<\/p>\n
The film is underpinned by a 360-degree campaign that will be rolled-out across out of home, paid social and PR channels. This will be managed by a cross agency team, including ELVIS <\/strong>heading-up social channels, Publicis Media<\/strong> for media buying, and Tin Man Communications <\/strong>managing PR content.\u00a0<\/p>\nBespoke social edits continue the film narrative, but focus on different aspects of the household chaos, showcasing Ritz\u2019s readiness, as the simple, graphic OOH executions continue the campaign sentiment, as they reveal the inner monologues of most modern-day entertainers as they navigate challenging and unexpected hosting scenarios.<\/p>\n
The PR content then focuses on how Ritz can help to right more hosting mishaps. The content follows former Come Dine With Me contestant, Kev Riley aka Whisk Guy, at his second attempt of impressing guests with his hosting skills; the highs and lows, watched and narrated by TikTok star Shabaz Says.<\/p>\n
Declan Duggan, <\/b>Marketing Manager Healthy Biscuits<\/b> at Mondelez<\/b> said:<\/span> \u00a0<\/strong>\u201cSo many of us put pressure on ourselves in the run up to hosting guests, especially when welcoming friends and family into our homes. Ritz is the easy, versatile and crowd pleasing snack that helps you welcome people into your home when you may not feel ready\u2026 which no one ever does! While we know Ritz is a much loved cracker during the festive season, this simple truth is universal and we wanted to show how Ritz can be enjoyed throughout the year.\u201d<\/p>\nJim Capp, Creative Director at<\/b> VCCP London <\/b>added<\/span>: \u201cWe\u2019ve all been there, you\u2019ve got friends coming over and no matter how prepared you think you are, there\u2019s always a last minute panic before the bell goes. It\u2019s great to see such an iconic brand like Ritz back on our screens with a bit of truthful humour\u201d.<\/span><\/p>\nThe campaign will run in the UK from today until 7th November and will appear across multiple touchpoints including out-of-home (OOH), organic and paid social on YouTube and Meta alongside owned content planned.<\/p> \t\t<\/div>\r\n \t\t\r\n <\/div>\r\n \r\n <\/div>\r\n<\/section><\/div>\n\n
\n \n\n
\n It\u2019s great to see such an iconic brand like Ritz back on our screens with a bit of truthful humour. \n Jim Capp, Creative Director at VCCP London<\/cite> <\/blockquote>\n\n <\/div>\n <\/section><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":64,"template":"","class_list":["post-17224","work","type-work","status-publish","hentry"],"acf":{"capability_ids":["988","10107"],"client_id":"17226","hero_video":"","hero_image":{"ID":17256,"id":17256,"title":"HERO STILL","filename":"HERO-STILL-2.jpg","filesize":745771,"url":"https:\/\/wordpress-dev.vccp.com\/uk\/wp-content\/uploads\/sites\/1\/2023\/08\/HERO-STILL-2.jpg","link":"https:\/\/wordpress-dev.vccp.com\/uk\/work\/ritz\/ritz-ready-when-you-arent\/attachment\/hero-still-3","alt":"","author":"54","description":"","caption":"","name":"hero-still-3","status":"inherit","uploaded_to":17224,"date":"2023-08-16 09:46:26","modified":"2023-08-16 09:46:26","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/wordpress-dev.vccp.com\/uk\/wp-includes\/images\/media\/default.png","width":1920,"height":1080,"sizes":{"thumbnail":"https:\/\/wordpress-dev.vccp.com\/uk\/wp-content\/uploads\/sites\/1\/2023\/08\/HERO-STILL-2-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/wordpress-dev.vccp.com\/uk\/wp-content\/uploads\/sites\/1\/2023\/08\/HERO-STILL-2-300x169.jpg","medium-width":300,"medium-height":169,"medium_large":"https:\/\/wordpress-dev.vccp.com\/uk\/wp-content\/uploads\/sites\/1\/2023\/08\/HERO-STILL-2-768x432.jpg","medium_large-width":640,"medium_large-height":360,"large":"https:\/\/wordpress-dev.vccp.com\/uk\/wp-content\/uploads\/sites\/1\/2023\/08\/HERO-STILL-2-1024x576.jpg","large-width":640,"large-height":360,"1536x1536":"https:\/\/wordpress-dev.vccp.com\/uk\/wp-content\/uploads\/sites\/1\/2023\/08\/HERO-STILL-2-1536x864.jpg","1536x1536-width":1536,"1536x1536-height":864,"2048x2048":"https:\/\/wordpress-dev.vccp.com\/uk\/wp-content\/uploads\/sites\/1\/2023\/08\/HERO-STILL-2.jpg","2048x2048-width":1920,"2048x2048-height":1080,"Header":"https:\/\/wordpress-dev.vccp.com\/uk\/wp-content\/uploads\/sites\/1\/2023\/08\/HERO-STILL-2-1920x720.jpg","Header-width":1920,"Header-height":720,"Wide":"https:\/\/wordpress-dev.vccp.com\/uk\/wp-content\/uploads\/sites\/1\/2023\/08\/HERO-STILL-2-1920x960.jpg","Wide-width":1920,"Wide-height":960,"Square":"https:\/\/wordpress-dev.vccp.com\/uk\/wp-content\/uploads\/sites\/1\/2023\/08\/HERO-STILL-2-768x768.jpg","Square-width":768,"Square-height":768,"Tall":"https:\/\/wordpress-dev.vccp.com\/uk\/wp-content\/uploads\/sites\/1\/2023\/08\/HERO-STILL-2-307x615.jpg","Tall-width":307,"Tall-height":615,"Mobile":"https:\/\/wordpress-dev.vccp.com\/uk\/wp-content\/uploads\/sites\/1\/2023\/08\/HERO-STILL-2-768x960.jpg","Mobile-width":768,"Mobile-height":960,"Facebook":"https:\/\/wordpress-dev.vccp.com\/uk\/wp-content\/uploads\/sites\/1\/2023\/08\/HERO-STILL-2-1200x630.jpg","Facebook-width":1200,"Facebook-height":630,"Grid-Item-Square":"https:\/\/wordpress-dev.vccp.com\/uk\/wp-content\/uploads\/sites\/1\/2023\/08\/HERO-STILL-2-768x768.jpg","Grid-Item-Square-width":768,"Grid-Item-Square-height":768,"Grid-Item-Wide":"https:\/\/wordpress-dev.vccp.com\/uk\/wp-content\/uploads\/sites\/1\/2023\/08\/HERO-STILL-2-768x384.jpg","Grid-Item-Wide-width":768,"Grid-Item-Wide-height":384,"Grid-Item-Tall":"https:\/\/wordpress-dev.vccp.com\/uk\/wp-content\/uploads\/sites\/1\/2023\/08\/HERO-STILL-2-307x615.jpg","Grid-Item-Tall-width":307,"Grid-Item-Tall-height":615}},"meta-title":"Ritz. Ready when you aren't","meta-description":"Campaign marks the return of the nation\u2019s most loved snack to screens in over a decade ","social-media-image":"https:\/\/wordpress-dev.vccp.com\/uk\/wp-content\/uploads\/sites\/1\/2023\/08\/HERO-STILL-1.jpg","related_content_title":"You may also like","relateditems":[{"relateditem":{"ID":16904,"post_author":"61","post_date":"2023-07-04 16:48:46","post_date_gmt":"2023-07-04 15:48:46","post_content":"\n\n\n\n\n\n\n\n\n\n","post_title":"Calling TimeOut","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"calling-timeout","to_ping":"","pinged":"","post_modified":"2023-07-04 16:48:46","post_modified_gmt":"2023-07-04 15:48:46","post_content_filtered":"","post_parent":0,"guid":"https:\/\/wordpress-dev.vccp.com\/?post_type=work&p=16904","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":16581,"post_author":"57","post_date":"2023-06-05 09:18:38","post_date_gmt":"2023-06-05 08:18:38","post_content":"\n\n\n\n\n\n","post_title":"Speakerphone","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"speakerphone","to_ping":"","pinged":"","post_modified":"2023-06-05 09:18:38","post_modified_gmt":"2023-06-05 08:18:38","post_content_filtered":"","post_parent":0,"guid":"https:\/\/wordpress-dev.vccp.com\/?post_type=work&p=16581","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":14850,"post_author":"57","post_date":"2022-05-16 09:19:06","post_date_gmt":"2022-05-16 08:19:06","post_content":"\n\n\n\n\n<\/a><\/p>\n\n\n\n\n\n\n\n\n","post_title":"Give A Doubt","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"give-a-doubt","to_ping":"","pinged":"","post_modified":"2022-05-16 09:19:28","post_modified_gmt":"2022-05-16 08:19:28","post_content_filtered":"","post_parent":0,"guid":"https:\/\/wordpress-dev.vccp.com\/?post_type=work&p=14850","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}}],"hide_related_items":[],"visible_on_home_page":["1"],"websites_to_publish":[]},"_links":{"self":[{"href":"https:\/\/wordpress-dev.vccp.com\/uk\/wp-json\/wp\/v2\/work\/17224","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wordpress-dev.vccp.com\/uk\/wp-json\/wp\/v2\/work"}],"about":[{"href":"https:\/\/wordpress-dev.vccp.com\/uk\/wp-json\/wp\/v2\/types\/work"}],"author":[{"embeddable":true,"href":"https:\/\/wordpress-dev.vccp.com\/uk\/wp-json\/wp\/v2\/users\/64"}],"wp:attachment":[{"href":"https:\/\/wordpress-dev.vccp.com\/uk\/wp-json\/wp\/v2\/media?parent=17224"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}