London, 24th<\/sup> July 2023<\/strong>: M\u00fcller Yogurt & Desserts and agency of record VCCP London, is today unveiling a new campaign to herald the return of the \u201890s retro fan-favourite, M\u00fcller Corner Mississippi Mud Pie Inspired. Brought back by popular demand, the campaign taps into the age of nostalgia and dials up its iconic heritage with Magic Eye Inc\u00ae executions.<\/p>\nAimed at all M\u00fcller Corner lovers but in particular its \u201890s fans who bought and enjoyed the Mississippi Mud Pie Inspired flavour the first time around, the campaign aims to recruit a new Gen Z audience to try the retro M\u00fcller Corner flavour. Driving reappraisal of the M\u00fcller brand and targeting category growth, the launch highlights the brand\u2019s investment in expanding and optimising its portfolio of products to meet more needs and desires, with something for everyone.<\/p>\n
For years fans have been pleading for the return of M\u00fcller Corner Mississippi Mud Pie Inspired through government petitions to Meta community groups, to fans contacting M\u00fcller directly and this summer their prayers have been answered. The campaign is the first phase of the re-launch of the M\u00fcller Corner Originals range and continues to reinforce their brand platform: \u2018The icon that liberates us to play\u2019, encapsulating the inherent playfulness of M\u00fcller products and the feelings it hopes to inspire in its customers.<\/p>\n
At the heart of the campaign lies the resurrection of a craze which took the \u201890s by storm: Magic Eye Inc\u00ae.\u00a0 The op-art phenomenon was a series of 3D optical illusions, and an almost impossible puzzle for many to decipher. Working with the originators in Boston, Massachusetts, M\u00fcller Yogurt & Desserts and VCCP collaborated closely to design an authentic Magic Eye\u00a0 Inc\u00ae Illusion, which reveals the retro flavor. 20\u201d and 10\u201d social films unveiling the long awaited Summer reveal have been set to the ultimate comeback tune, \u2018Renegade Master\u2019 by A.D.O.R. vs. Britni Fraser.<\/p> \r\n \r\n \t\t\t <\/div>\r\n \r\n