Stephen Adeoye<\/a>), each was given a brief to create a 60-second spot before a microwave \u2018dings\u2019 on a DEI topic that they feel strongly about – based on a real-life scenario they have experienced themselves at work, and posted about on LinkedIn. VCCP worked closely with these LinkedIn voices on the series, which aims to deliver a serious message about DEI conversations, in a way that feels light and accessible. In each film, the two characters are played by the LinkedIn experts themselves.\u00a0<\/p>\nZara Easton, Head of Brand Marketing UK at LinkedIn, said: <\/strong>\u201cGen Z professionals want to openly discuss and address challenges of DEI in the workplace, and we see experts on LinkedIn sharing tips and experiences everyday to help people do this more. The content brings to life real stories we can all learn from, while shining a light on topics that younger workers care deeply about. We chose a playful direction, which plays off \u201cawkward\u201d British behaviour to capture people\u2019s attention on these important topics in unexpected ways.\u201d<\/em><\/p>\nMatt Lloyd, Deputy Executive Creative Director, VCCP London added<\/strong>: <\/em>\u201cIt’s a difficult conversation by its very nature. A lot of people are scared of saying anything for fear of saying the wrong thing, so we needed to say it’s ok to get it wrong if you then learn from those mistakes. But we didn\u2019t want it to be too earnest or worthy, we wanted the uncomfortable situations to bring a smile, and that\u2019s where Hannah Berry George and her great comedic touch brought them to life in all their awkward glory.\u201d <\/em><\/p>\nThe content series will feature on LinkedIn\u2019s homepage as well across Meta and will run until 17th July.<\/p> \t\t<\/div>\r\n \t\t\r\n <\/div>\r\n \r\n <\/div>\r\n<\/section><\/div>\n\n