\r\n
Just in time for summer, ice-cream company<\/span> Froneri<\/b> is launching its integrated campaign for Cadbury\u2019s most successful NPD ever, Caramilk – in ice-cream form. Building on its existing campaign platform, \u2019<\/span>You Already Know You\u2019re Going To Love It\u2019<\/b>, it was created by global agency of record, <\/span>VCCP, <\/b>and brought to life by<\/span> its content production studio <\/span>Girl & Bear <\/b>and product and service innovation company <\/span>Bernadette.<\/b><\/p>\nAvoiding the usual category tropes of fantastical worlds and OTT indulgence, Froneri continues to go against the norm with stripped back, beautifully simple executions that focus on the key ingredient consumers can\u2019t get enough of – Cadbury Caramilk chocolate. The creative, shot by photographer Sara Morris, shows an enticing tablet of Cadbury Caramilk chocolate with an ice-cream shaped hole cut out the middle of it.<\/span><\/p>\nThe 4 month campaign is running across OOH, Social, and Digital, and is the latest chapter in the \u2018<\/span>You Already Know You\u2019re Going To Love It\u2019 <\/b>platform that continues to support the Cadbury ice-cream range.<\/span><\/p> \r\n \r\n \t\t\t <\/div>\r\n \r\n \r\n \t\t
Charlotte Hambling, Global Marketing Manager at Froneri said: <\/b>\u201cWe are thrilled with the creative execution for the launch of Cadbury Caramilk in ice cream. It\u2019s impactful and iconic, hero-ing the much loved Caramilk chocolate bar reimagined in ice-cream form. The \u2018You Already Know you\u2019re going to love it\u2019 creative platform is performing very strongly, helping drive impressive growth results on the Cadbury ice-cream range\u201d<\/span><\/i><\/p>\nDaniel Glover-James and Elias Torres, Associate Creative Directors at VCCP added:<\/b> \u201cIt\u2019s always very exciting to make a campaign with such a simple but strong idea. We tease consumers to imagine what the ice-cream is like instead of just showing it straight away\u2026 and even though it\u2019s a new product, they already know they\u2019re going to love it.\u201d\u00a0<\/span><\/i><\/p> \t\t<\/div>\r\n \t\t\r\n <\/div>\r\n \r\n <\/div>\r\n<\/section><\/div>\n\n \n \n\n
\n We tease consumers to imagine what the ice-cream is like instead of just showing it straight away\u2026 and even though it\u2019s a new product, they already know they\u2019re going to love it \n Daniel Glover-James and Elias Torres, Associate Creative Directors<\/cite> <\/blockquote>\n\n <\/div>\n <\/section><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":61,"template":"","class_list":["post-16529","work","type-work","status-publish","hentry"],"acf":{"websites_to_publish":[],"client_id":"10225","capability_ids":["988","10107","10111","14075"],"hero_video":"","hero_image":{"ID":16530,"id":16530,"title":"Untitled design - 1","filename":"Cadbury-Caramilk.jpg","filesize":284270,"url":"https:\/\/wordpress-dev.vccp.com\/uk\/wp-content\/uploads\/sites\/1\/2023\/05\/Cadbury-Caramilk.jpg","link":"https:\/\/wordpress-dev.vccp.com\/uk\/work\/cadbury\/you-already-know-youre-going-to-love-it\/attachment\/untitled-design-1-2","alt":"","author":"61","description":"","caption":"","name":"untitled-design-1-2","status":"inherit","uploaded_to":16529,"date":"2023-05-18 14:55:48","modified":"2023-05-18 14:55:48","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/wordpress-dev.vccp.com\/uk\/wp-includes\/images\/media\/default.png","width":1920,"height":1080,"sizes":{"thumbnail":"https:\/\/wordpress-dev.vccp.com\/uk\/wp-content\/uploads\/sites\/1\/2023\/05\/Cadbury-Caramilk-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/wordpress-dev.vccp.com\/uk\/wp-content\/uploads\/sites\/1\/2023\/05\/Cadbury-Caramilk-300x169.jpg","medium-width":300,"medium-height":169,"medium_large":"https:\/\/wordpress-dev.vccp.com\/uk\/wp-content\/uploads\/sites\/1\/2023\/05\/Cadbury-Caramilk-768x432.jpg","medium_large-width":640,"medium_large-height":360,"large":"https:\/\/wordpress-dev.vccp.com\/uk\/wp-content\/uploads\/sites\/1\/2023\/05\/Cadbury-Caramilk-1024x576.jpg","large-width":640,"large-height":360,"1536x1536":"https:\/\/wordpress-dev.vccp.com\/uk\/wp-content\/uploads\/sites\/1\/2023\/05\/Cadbury-Caramilk-1536x864.jpg","1536x1536-width":1536,"1536x1536-height":864,"2048x2048":"https:\/\/wordpress-dev.vccp.com\/uk\/wp-content\/uploads\/sites\/1\/2023\/05\/Cadbury-Caramilk.jpg","2048x2048-width":1920,"2048x2048-height":1080,"Header":"https:\/\/wordpress-dev.vccp.com\/uk\/wp-content\/uploads\/sites\/1\/2023\/05\/Cadbury-Caramilk-1920x720.jpg","Header-width":1920,"Header-height":720,"Wide":"https:\/\/wordpress-dev.vccp.com\/uk\/wp-content\/uploads\/sites\/1\/2023\/05\/Cadbury-Caramilk-1920x960.jpg","Wide-width":1920,"Wide-height":960,"Square":"https:\/\/wordpress-dev.vccp.com\/uk\/wp-content\/uploads\/sites\/1\/2023\/05\/Cadbury-Caramilk-768x768.jpg","Square-width":768,"Square-height":768,"Tall":"https:\/\/wordpress-dev.vccp.com\/uk\/wp-content\/uploads\/sites\/1\/2023\/05\/Cadbury-Caramilk-307x615.jpg","Tall-width":307,"Tall-height":615,"Mobile":"https:\/\/wordpress-dev.vccp.com\/uk\/wp-content\/uploads\/sites\/1\/2023\/05\/Cadbury-Caramilk-768x960.jpg","Mobile-width":768,"Mobile-height":960,"Facebook":"https:\/\/wordpress-dev.vccp.com\/uk\/wp-content\/uploads\/sites\/1\/2023\/05\/Cadbury-Caramilk-1200x630.jpg","Facebook-width":1200,"Facebook-height":630,"Grid-Item-Square":"https:\/\/wordpress-dev.vccp.com\/uk\/wp-content\/uploads\/sites\/1\/2023\/05\/Cadbury-Caramilk-768x768.jpg","Grid-Item-Square-width":768,"Grid-Item-Square-height":768,"Grid-Item-Wide":"https:\/\/wordpress-dev.vccp.com\/uk\/wp-content\/uploads\/sites\/1\/2023\/05\/Cadbury-Caramilk-768x384.jpg","Grid-Item-Wide-width":768,"Grid-Item-Wide-height":384,"Grid-Item-Tall":"https:\/\/wordpress-dev.vccp.com\/uk\/wp-content\/uploads\/sites\/1\/2023\/05\/Cadbury-Caramilk-307x615.jpg","Grid-Item-Tall-width":307,"Grid-Item-Tall-height":615}},"meta-title":"\u2018You already know you\u2019re going to love it\u2019 Froneri launches new summer campaign for Cadbury Caramilk ice-cream","meta-description":"Just in time for summer, ice-cream company Froneri is launching its integrated campaign for Cadbury\u2019s most successful NPD ever, Caramilk - in ice-cream form","social-media-image":"https:\/\/wordpress-dev.vccp.com\/uk\/wp-content\/uploads\/sites\/1\/2023\/05\/Cadbury-Caramilk-1.jpg","related_content_title":"You may also like","relateditems":[{"relateditem":{"ID":13923,"post_author":"57","post_date":"2021-08-20 17:13:17","post_date_gmt":"2021-08-20 16:13:17","post_content":"\n\n","post_title":"Cadbury Caramilk 'Just Ask An Aussie'","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"cadbury-caramilk-just-ask-an-aussie","to_ping":"","pinged":"","post_modified":"2021-08-20 17:24:59","post_modified_gmt":"2021-08-20 16:24:59","post_content_filtered":"","post_parent":0,"guid":"https:\/\/wordpress-dev.vccp.com\/?post_type=work&p=13923","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":12280,"post_author":"24","post_date":"2020-12-10 16:54:33","post_date_gmt":"2020-12-10 16:54:33","post_content":"\n\n\n\n\n\n\n\n\n\n","post_title":"Cadbury Secret Santa","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"cadbury-secret-santa","to_ping":"","pinged":"","post_modified":"2021-07-23 16:39:24","post_modified_gmt":"2021-07-23 15:39:24","post_content_filtered":"","post_parent":0,"guid":"https:\/\/wordpress-dev.vccp.com\/?post_type=work&p=12280","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":16285,"post_author":"61","post_date":"2023-03-15 09:09:34","post_date_gmt":"2023-03-15 09:09:34","post_content":"\n\n\n\n\n\n","post_title":"The Big Win-Win","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"the-big-win-win","to_ping":"","pinged":"","post_modified":"2023-03-15 12:30:41","post_modified_gmt":"2023-03-15 12:30:41","post_content_filtered":"","post_parent":0,"guid":"https:\/\/wordpress-dev.vccp.com\/?post_type=work&p=16285","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}}],"hide_related_items":[],"visible_on_home_page":["1"]},"_links":{"self":[{"href":"https:\/\/wordpress-dev.vccp.com\/uk\/wp-json\/wp\/v2\/work\/16529","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wordpress-dev.vccp.com\/uk\/wp-json\/wp\/v2\/work"}],"about":[{"href":"https:\/\/wordpress-dev.vccp.com\/uk\/wp-json\/wp\/v2\/types\/work"}],"author":[{"embeddable":true,"href":"https:\/\/wordpress-dev.vccp.com\/uk\/wp-json\/wp\/v2\/users\/61"}],"wp:attachment":[{"href":"https:\/\/wordpress-dev.vccp.com\/uk\/wp-json\/wp\/v2\/media?parent=16529"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}