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Today the reusables brand, <\/span>Chilly\u2019s <\/b>is launching <\/span>\u2018Flip The Ordinary\u2019,<\/b> a campaign to introduce its new Series 2 Flip bottle to the UK market and attract a new, younger and more active audience to the brand.<\/span><\/p>\nThe campaign comes after <\/span>Chilly\u2019s <\/b>appointed <\/span>VCCP London <\/b>as its lead agency partner across creative, media and production. The reusable product maker will now work with VCCP London and VCCP\u2019s media planning and buying agency, <\/span>VCCP Media<\/b>, and its global content production studio, <\/span>Girl&Bear<\/b> to bring to life the integrated campaign and help grow market share.<\/span><\/p>\nChilly\u2019s new Series 2 Flip has been created to attract a younger, more active audience to the brand that rejects conventional paths. <\/span>Described as \u2018urban explorers\u2019; they carefully choose products and brands that marry superior function with style.<\/span><\/p>\nFlip the Ordinary <\/b>heroes the sophisticated design and colourful aesthetic that make the Series 2 Flip the perfect choice for people who are always on the move.\u00a0 Chilly\u2019s \u2018Flip the Ordinary\u2019 was born from three truths:<\/span><\/p>\n\n- First, a brand that flipped convention by normalising reusable, not single-use plastic, bottles<\/span><\/li>\n
- Second, a product with a flip cap designed to let you drink without constraints while on-the-go<\/span><\/li>\n
- Third, people\u2019s desire to uncover new unexpected experiences and choose a better, more playful way<\/span><\/li>\n<\/ul>\n
The product was originally called the Series 2 Sport but as part of VCCP\u2019s creative brief they had the licence to change the name and developed the re-named Series 2 Flip to match the goals that Chilly\u2019s wanted to achieve.<\/span><\/p>\nThe OOH, OLV, social and AV creative uses an optical illusion to dramatise the ‘Flip the Ordinary\u2019 strapline. In the creative a girl is sitting on a ledge, effortlessly leaning against a wall of water while taking a sip from her Chilly\u2019s Series 2 Flip. Her hair flows upwards against gravity giving the viewer the impression that all is not as it seems.<\/span><\/p>\nThis concept will be brought to life in a multi-sensory immersive experience in the heart of London called ‘The<\/span> House of Flip’. <\/b>Free to enter, the event helps Brits understand Chilly\u2019s mission of accelerating the adoption and everyday use of its reusable products. Visitors will be able to see the idea of \u2018Flip the Ordinary\u2019 brought to life in five interactive and instagrammable rooms that take them on a 45 minute journey to bring to life features of the Series 2 Flip bottle. The rooms take inspiration from the five product colours and core features and include the Chilly\u2019s\u00a0 Beach, down in the Clouds and the infinity Abyss.<\/span><\/p> \r\n \r\n \t\t\t <\/div>\r\n \r\n \r\n \t\t
Sabina Ford, Marketing Director<\/b>, <\/span>at Chilly\u2019s<\/b> said<\/b>:\u201c<\/span>We are excited to work with VCCP on this project as we feel that the team truly understands what we are trying to achieve and are helping us make it a reality. People need the tools to make sustainability part of their everyday life and we are on a mission to create products that seamlessly fit into active urban lifestyles.\u201d<\/span><\/i>\u00a0<\/span><\/p>\nMark Orbine, Executive Creative Director at VCCP London added<\/b>:<\/span>\u201cChilly\u2019s is making a real difference when it comes to making sustainability an easy thing to integrate into your everyday life. We\u2019re thrilled to have been chosen and can\u2019t wait to use our expertise to further their cause. Our approach and challenger attitude lends itself to a brand like Chilly\u2019s, making this a great partnership. \u201d\u00a0<\/span><\/i><\/p>\nTara Marus, CEO at VCCP Media added<\/b>:<\/span>\u201cThis is yet another perfect example of a great integrated campaign, collaborating with a fantastic challenger client and their team as well as the planners and creatives at VCCP from the onset in order to develop a joined up strategy and deliver something far more interesting than standard spot and space. We are really looking forward to seeing the stand out creative and media placements as well as the bespoke urban live event \u201d\u00a0<\/span><\/i><\/p>\nSince 2010, <\/span>Chilly\u2019s <\/b>has been on a mission to accelerate the adoption and everyday use of its reusable products, replacing single-use items. As a quintessential challenger brand, it has created a category in the reusable market space for over a decade and been driving change. Every product has been designed with convenience in mind to make the adoption of a sustainable lifestyle easier.\u00a0<\/span><\/p>\nThe campaign will run from today in standout DOOH sites in London and Manchester as well as on OLV, high impact digital with key publishers such as Metro. It will also run across social with a consumer PR campaign run by Wonderland Comms. <\/span>The House of Flip<\/b> live event will run in London from 12-14th May and tickets can be purchased <\/span>here<\/span><\/a>.<\/span><\/p> \t\t<\/div>\r\n \t\t\r\n <\/div>\r\n \r\n <\/div>\r\n<\/section><\/div>\n\n \n \n\n
\n This is yet another perfect example of a great integrated campaign, collaborating with a fantastic challenger client and their team as well as the planners and creatives at VCCP from the onset in order to develop a joined up strategy and deliver something far more interesting than standard spot and space. \n Tara Marus, CEO at VCCP Media<\/cite> <\/blockquote>\n\n <\/div>\n <\/section><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":61,"template":"","class_list":["post-16501","work","type-work","status-publish","hentry"],"acf":{"websites_to_publish":[],"client_id":"16407","capability_ids":["988","10112","14075"],"hero_video":"","hero_image":{"ID":16506,"id":16506,"title":"CHI05446 Chillys FTO 16-9 Landscape 1920x1080px 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flips the ordinary in first campaign with VCCP London","meta-description":"Today the reusables brand, Chilly\u2019s is launching \u2018Flip The Ordinary\u2019, a campaign to introduce its new Series 2 Flip bottle to the UK market and attract a new, younger and more active audience to the brand.","social-media-image":"https:\/\/wordpress-dev.vccp.com\/uk\/wp-content\/uploads\/sites\/1\/2023\/05\/CHI05446-Chillys-FTO-16-9-Landscape-1920x1080px-FA2-1.jpg","related_content_title":"You may also like","relateditems":[{"relateditem":{"ID":16487,"post_author":"57","post_date":"2023-05-08 12:55:37","post_date_gmt":"2023-05-08 11:55:37","post_content":"\n\n\n\n","post_title":"#CrispIN or #CrispOUT","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"crispin-or-crispout","to_ping":"","pinged":"","post_modified":"2023-05-10 09:36:30","post_modified_gmt":"2023-05-10 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