Saga Holidays<\/strong> will launch its biggest integrated brand campaign for 2023 to support the launch of its new \u2018Tailor-Made Travel by Saga\u2019 holidays product.<\/p>\nStuart Beamish, Group Chief Customer Officer said: \u201cAs Saga continues to operate as a champion for people over 50, we are taking this opportunity to bust open the myths associated with our audience. Our aim as a brand and through this advert is to challenge perceptions and to reflect our customers as the experienced individuals they are.\u201d<\/p>\n
The ad, called \u2018You\u2019re not wrong\u2019, launches with a hero 60-second version featuring actor Nicholas Farrell, who appeared in the brand\u2019s \u2018Experience is Everything\u2019 campaign.<\/p>\n
While assumptions may suggest that older people like sedate trips, the advert follows Farrell through a range of adventurous experiences, and, adopting Saga\u2019s witty, British tone, gently pokes fun at and challenges the perceptions of how those over 50 like to travel.<\/p>\n
Farrell begins, knelt respectfully in a Japanese tea ceremony: \u201cSaga Holidays. What springs to mind? Experience tells me you probably think we\u2019re constantly stopping for tea.\u201d<\/em> As he is handed a tea bowl, which he carefully cups, he says: \u201cIt\u2019s not entirely unfair\u201d. <\/em><\/p>\nIt goes on: \u201cYou think we like just pootling along\u201d <\/em>as the camera follows him in a fast-moving dune buggy over the sands of Dubai before cutting to Nicholas enjoying a massage in Bali: \u201cYou probably think we love regular afternoon lie downs\u201d<\/em>.<\/p>\nNext the camera is close-up to Farrell as he says: \u201cWe\u2019re often found in slow moving groups\u201d<\/em> and as the shot pans out to show he\u2019s sat in a jeep watching a herd of giraffe in Africa: \u201cWell, you\u2019re not wrong\u201d.<\/em><\/p>\nThen the viewer joins a South American festival full of music and dancing and a local man holding a large flag. Nicholas follows him, saying: \u201cAnd more than anything, we love to follow someone holding a flag\u201d.\u00a0 <\/em><\/p> \r\n \r\n \t\t\t <\/div>\r\n \r\n