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\u00a0O2 <\/b>is today launching a new integrated campaign, together with agency of record <\/span>VCCP London <\/b>and<\/span> Havas Media UK (part of Havas Media Group UK)<\/b> to celebrate its exclusive partnership with Nothing, a London-based company removing the barriers between people and technology to create a seamless digital future. Cementing its reputation as the UK\u2019s most innovative telecommunications brand, O2\u2019s latest collaboration is a celebration of how tech can be more than simply functional, but that it can be art.\u00a0<\/span><\/p>\n

To promote this tech-forward partnership, O2 has collaborated with creative designer and coder <\/span>Anderion De Castro<\/span><\/a>, who has created four exclusive art pieces which hero beautiful coded designs which if cracked will reveal a mystery message. Bringing the powerful partnership to life, the bespoke coded artwork has been created incorporating the O2 logo within the design. The new campaign, celebrates O2 as the only UK network to give tech-curious Brits exclusive access to the new Phone (1), allowing them to tap into the raw beauty of innovative and forward-thinking technology.\u00a0<\/span><\/p>\n

Placing the partnership at the heart of the nation\u2019s biggest cities; London, Birmingham, and Manchester, the artwork will be beamed across the UK in a guerrilla projection domination campaign. The innovative media strategy and planning approach devised by Havas Media UK ensures O2\u2019s exclusive partnership is prominent in <\/span>high footfall locations per city to maximise audience exposure in key evening entertainment hubs.<\/span><\/p>\n

For the first time ever, O2 also enters the NFT (non-fungible tokens) space, as the bespoke, decodable, virtual art also doubles as an NFT, which will be made available to the first people who are successful at cracking hidden codes in the artwork. The unique Phone (1) NFT will be viewable on Nothing\u2019s NFT gallery.\u00a0<\/span><\/p>\n

The new Phone (1) is on a mission to bring joy back to smartphones and refine the Android experience. The new phone has a sleek design, and transparent phone case to reveal the inner workings of the phone and its eye-catching glyph system. Powerfully fast, reliable and built with responsibly sourced materials, the Phone (1) is the perfect partner to demonstrate that O2 is committed to giving its customers only the best service and a first-class product experience.\u00a0<\/span><\/p>\n <\/div>\n<\/section><\/div>\n\n