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O2 <\/b>is today launching \u2018<\/span>Switch-up-to-new when it suits you<\/span><\/i>\u2019 a new integrated campaign, together with agency of record <\/span>VCCP London,<\/b> to celebrate O2 giving its customers more freedom to flex their plan and swap their phone at any point in their contract, as many times as they\u2019d like. O2 Switch Up will automatically be included in Plus Plans at no extra cost, offering customers a completely non-restrictive contract and even more flexibility to swap their mobile to suit their needs.<\/span><\/p>\nTo celebrate this market leading offering from O2, the campaign leads with a 30\u201d spot which will premiere on Friday 26<\/span>th<\/span> August. The new creative enlists the help of O2\u2019s friendly blue Robot, Bubl as it wanders through a busy park on the hunt for a current O2 customer who is ready to \u2018Switch Up\u2019 their mobile phone. Treating viewers for the first time ever to the world through Bubl\u2019s eyes, the film sees Bubl hone in on a prospective customer, as a precision lens appears, allowing Bubl to track down its target through \u2018Bubl vision.\u2019 Determined to complete its mission, Bubl sprints and leaps like an undercover agent as it makes its journey through the park, before opening its tummy cupboard, allowing the O2 customer to hand over her phone, swapping it for a new phone.\u00a0<\/span><\/p>\nHavas Media UK<\/b>, part of Havas Media Group UK, is handling media planning and buying\u00a0with the strategy of the campaign building\u00a0on the growth in consideration created by Roam Freely campaign. Alongside TV, \u2018O2 Switch Up\u2019\u00a0pivots media strategy to focus on high dwell entertainment spaces including VOD, Cinema, OLV, social, OOH, radio, Twitch and across partnerships. Supporting campaign assets showcase Bubl brandishing its \u2018Switch Up\u2019 tummy cupboard, demonstrating how easy it is for O2 customers to swap their devices, revealing the hero campaign strapline <\/span>\u2018Switch-up-to-new when it suits you<\/span><\/i><\/p>\nSimon Valcarcel, Marketing Director at Virgin Media O2 <\/b>said: <\/span>\u201cWe\u2019ve always been customer led. Now we\u2019re giving our customers even more freedom and flexibility so that they\u2019re in control. O2 Switch Up gives our customers the power to decide what phone they have and when they have it, all on their terms and with the peace of mind that their previous phone won\u2019t go to waste. With a whole host of exciting new phones set to be released in the coming months we can\u2019t wait to see our customers start switching and getting the most from their new handsets.\u201d<\/span><\/i><\/p>\nLaura Muse, Creative Director at VCCP London <\/b>a<\/span>dded: \u201cLife changes at an insane rate these days, so being free to find a phone that suits you is brilliant. O2 are really looking out for everyone. And there\u2019s no better way to show that than seeing the world through our clever and lovable Bubl\u2019s eyes.\u201d<\/span><\/i><\/p>\nThe new \u2018Switch Up\u2019 proposition from O2 gives its customers greater flexibility and control over their device. Once customers have O2 Switch Up as part of their<\/span> Plus Plan,<\/span> they can use it to switch to a new phone whenever they want to, whether it be the latest flagship launch or one of O2\u2019s \u2018Like New\u2019 phones, the choice is entirely theirs. With no limits to how long customers need to have had their current phone or how long is left on their existing contract, switching devices has never been easier. Alternatively, customers can add O2 Switch Up to a new Custom Plan as a Bolt On for just \u00a33.99 a month to enjoy complete freedom to keep up with the latest devices.<\/span><\/p>\nThrough O2 Switch Up<\/span>,<\/span><\/i> the phone being swapped will be checked to ensure it meets the required condition criteria and a new handset and Plus Plan or Custom Plan will be activated to complete the switch, with no need for customers to pay off the remainder of their previous plan. The handset that is traded in will be refurbished and resold as a \u2018Like New\u2019 device for somebody else to enjoy, helping to avoid e-waste and increase O2\u2019s \u2018Like New\u2019 offering. To date, O2 has refurbished and reused over 3.5m devices through O2 Recycle, helping to extend the life cycle of devices for customers looking to buy second hand.<\/span><\/p>\nThe integrated<\/span> \u2018<\/span>Switch-up-to-new when it suits you<\/span><\/i>\u2019<\/span> campaign by O2 is live from today until the end of October and O2 worked with UK agency of record, <\/span>VCCP London,<\/b> content studio <\/span>Girl&Bear,<\/b> and VCCP\u2019s newly launched Product and Service innovation company,<\/span> Bernadette,<\/b> to mastermind the new campaign. PR is supported by <\/span>Hope&Glory. <\/b>Media has been planned and handled by<\/span> Havas Media UK. <\/b><\/p>\n <\/div>\n<\/section><\/div>\n\n \r\n \r\n\r\n
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\r\n \r\n \r\n <\/picture>\r\n <\/div>\r\n \r\n \nNotice<\/b>: Undefined index: text in \/data\/www\/vccp-dev\/wp-content\/plugins\/lazy-blocks\/classes\/class-blocks.php(1389) : eval()’d code<\/b> on line 32<\/b> \n\r\n <\/div>\r\n \r\n \r\n <\/div>\r\n \r\n \r\n \r\n <\/li>\r\n <\/li>\r\n <\/li>\r\n <\/li>\r\n <\/ol>\r\n \r\n <\/div>\r\n\r\n <\/div>\r\n <\/section>\r\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":57,"template":"","class_list":["post-15301","work","type-work","status-publish","hentry"],"acf":{"capability_ids":["988","10107"],"client_id":"10387","hero_video":"","hero_image":{"ID":15306,"id":15306,"title":"Artboard-1","filename":"Artboard-1.png","filesize":2915562,"url":"https:\/\/wordpress-dev.vccp.com\/uk\/wp-content\/uploads\/sites\/1\/2022\/08\/Artboard-1.png","link":"https:\/\/wordpress-dev.vccp.com\/uk\/work\/o2\/switch-up-to-new\/attachment\/artboard-1-4","alt":"","author":"57","description":"","caption":"","name":"artboard-1-4","status":"inherit","uploaded_to":15301,"date":"2022-08-30 09:03:54","modified":"2022-08-30 09:03:54","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/wordpress-dev.vccp.com\/uk\/wp-includes\/images\/media\/default.png","width":1920,"height":1080,"sizes":{"thumbnail":"https:\/\/wordpress-dev.vccp.com\/uk\/wp-content\/uploads\/sites\/1\/2022\/08\/Artboard-1-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/wordpress-dev.vccp.com\/uk\/wp-content\/uploads\/sites\/1\/2022\/08\/Artboard-1-300x169.png","medium-width":300,"medium-height":169,"medium_large":"https:\/\/wordpress-dev.vccp.com\/uk\/wp-content\/uploads\/sites\/1\/2022\/08\/Artboard-1-768x432.png","medium_large-width":640,"medium_large-height":360,"large":"https:\/\/wordpress-dev.vccp.com\/uk\/wp-content\/uploads\/sites\/1\/2022\/08\/Artboard-1-1024x576.png","large-width":640,"large-height":360,"1536x1536":"https:\/\/wordpress-dev.vccp.com\/uk\/wp-content\/uploads\/sites\/1\/2022\/08\/Artboard-1-1536x864.png","1536x1536-width":1536,"1536x1536-height":864,"2048x2048":"https:\/\/wordpress-dev.vccp.com\/uk\/wp-content\/uploads\/sites\/1\/2022\/08\/Artboard-1.png","2048x2048-width":1920,"2048x2048-height":1080,"Header":"https:\/\/wordpress-dev.vccp.com\/uk\/wp-content\/uploads\/sites\/1\/2022\/08\/Artboard-1-1920x720.png","Header-width":1920,"Header-height":720,"Wide":"https:\/\/wordpress-dev.vccp.com\/uk\/wp-content\/uploads\/sites\/1\/2022\/08\/Artboard-1-1920x960.png","Wide-width":1920,"Wide-height":960,"Square":"https:\/\/wordpress-dev.vccp.com\/uk\/wp-content\/uploads\/sites\/1\/2022\/08\/Artboard-1-768x768.png","Square-width":768,"Square-height":768,"Tall":"https:\/\/wordpress-dev.vccp.com\/uk\/wp-content\/uploads\/sites\/1\/2022\/08\/Artboard-1-307x615.png","Tall-width":307,"Tall-height":615,"Mobile":"https:\/\/wordpress-dev.vccp.com\/uk\/wp-content\/uploads\/sites\/1\/2022\/08\/Artboard-1-768x960.png","Mobile-width":768,"Mobile-height":960,"Facebook":"https:\/\/wordpress-dev.vccp.com\/uk\/wp-content\/uploads\/sites\/1\/2022\/08\/Artboard-1-1200x630.png","Facebook-width":1200,"Facebook-height":630,"Grid-Item-Square":"https:\/\/wordpress-dev.vccp.com\/uk\/wp-content\/uploads\/sites\/1\/2022\/08\/Artboard-1-768x768.png","Grid-Item-Square-width":768,"Grid-Item-Square-height":768,"Grid-Item-Wide":"https:\/\/wordpress-dev.vccp.com\/uk\/wp-content\/uploads\/sites\/1\/2022\/08\/Artboard-1-768x384.png","Grid-Item-Wide-width":768,"Grid-Item-Wide-height":384,"Grid-Item-Tall":"https:\/\/wordpress-dev.vccp.com\/uk\/wp-content\/uploads\/sites\/1\/2022\/08\/Artboard-1-307x615.png","Grid-Item-Tall-width":307,"Grid-Item-Tall-height":615}},"meta-title":"VCCP London | O2 Switch-up-to-new","meta-description":"O2 is today launching \u2018Switch-up-to-new when it suits you\u2019 a new integrated campaign, together with agency of record VCCP London, to celebrate O2 giving its customers more freedom to flex their plan and swap their phone at any point in their contract, as many times as they\u2019d like. 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