VCCP\u2019s recently launched product and service innovation company. The hub offers a wealth of support, advice, and guidance from Cadbury and The Prince\u2019s Trust, to give young people a host of useful tools needed to overcome their self-doubt and thrive in their personal and professional lives. Most importantly users can choose whether they are there to give a doubt and help others or whether they\u2019re feeling doubtful and need help. Coming later in the campaign, the hub will also host a competition where the nation can win a chance to hear directly from a celebrity and discuss self-doubt with them.<\/span><\/p>\nMichael Moore, Marketing Manager Cadbury<\/b>, comments; \u201c<\/span>We\u2019re so proud to announce this partnership and to be supporting the fantastic work that The Prince\u2019s Trust does for young people in the UK. Through the \u2018Give A Doubt\u2019 campaign, we want to get everyone sharing their own doubts, starting a conversation to show that day-to-day uncertainties are normal, and that we all experience them. Sharing a doubt of your own is an act of generosity that will help young people nationwide to feel more confident about their futures.\u201d<\/span><\/i><\/p> \r\n \r\n \t\t\t <\/div>\r\n \r\n \r\n \t\t
Jonny Parker and Chris Birch, Executive Creative Directors at VCCP London said; <\/b>\u201c<\/span><\/i>Self-doubt is no stranger to us all, especially in this game, but the number of young people struggling with doubt day to day was eye opening. \u2018Give a Doubt\u2019 very simply attempts to reassure young people that we all have doubts and if we share them we can help each other out. Massive thanks to the actors, sports-stars and musicians that have given their doubts. Hopefully millions more will follow from the public.\u201d<\/span><\/i><\/p>\nCadbury is going one step further by utilising its football partnerships with <\/span>Manchester City, Arsenal FC, Manchester United <\/b>to bring an extra element to the campaign. Three 20-50\u201d films will roll out across club owned social channels with appearances from Arsenal FC players Emile Smith-Rowe, Bukayo Saka, Aaron Ramsdale. Cadbury worked with Manchester City to create a film set in the First Team\u2019s changing room which saw player\u2019s own doubts displayed on their shirts. Supporting the football partnerships, a media campaign will also see Cadbury partner with <\/span>Sky <\/b>and<\/span> Buzzfeed<\/b>, who will roll out bespoke content with a host of British stars and The Prince\u2019s Trust Young Ambassadors in a series of powerful conversations discussing self-doubt.\u00a0<\/span><\/p>\nSpeaking on his involvement in the campaign, <\/span>Ian Wright MBE,<\/b> comments; \u201c<\/span>We all have doubts. I didn\u2019t think I\u2019d ever make anything of myself. I doubted whether I could become a footballer, doubted whether I could work in TV. Then when I started working in TV, doubted whether I\u2019d be there for long – I wasn\u2019t TV trained, didn\u2019t finish school, but there I was hosting a prime-time gameshow for millions of people. Everyone has doubts, but over time I have gotten better at managing them and trying to make sure they don’t stop me from doing the things I want.\u201d<\/span><\/i><\/p>\nJonathan Townsend, UK Chief Executive of The Prince\u2019s Trust<\/b> adds; <\/span>\u201cSelf-doubt and lack of opportunity should not hold young people back from having thriving, positive futures. At The Prince\u2019s Trust we help young people into jobs and training, and we know that with the right opportunities and self-belief, every young person, no matter what adversity they face, can succeed and achieve their goals in life.\u201d<\/span><\/i><\/p>\n\u2018Give A Doubt\u2019<\/span><\/i> by Cadbury will run in the UK from today for two months across multiple formats including TV, OLV, cinema, social, as well as media partnerships with Buzzfeed and Sky. All media has been planned and executed by Carat. The consumer PR campaign has been led by Ogilvy PR. Football partnerships have been managed by MKTG.<\/span><\/p> \t\t<\/div>\r\n \t\t\r\n <\/div>\r\n \r\n <\/div>\r\n<\/section><\/div>\n\n\n<\/a><\/p>\n\n\n