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Today PepsiCo has brought together the nation\u2019s biggest crisp and tortilla chip brands <\/span>Walkers and Doritos<\/b>, together with tour operator<\/span> easyJet\u00a0 holidays <\/b>in a new campaign to celebrate the return of holiday getaways. Devised by UK agency of record, <\/span>VCCP London<\/b>, the playful campaign seeks to reignite the nation\u2019s love for travel, by revealing the all too familiar quirks and behavioural changes holiday-makers indulge in only whilst abroad. The competition is one of the biggest multi-brand on-pack promotions for PepsiCo and will run across special holiday-themed packs of Walkers and Doritos.\u00a0<\/span><\/p>\nThe \u2018<\/span>Only On Holiday\u2019 <\/span><\/i>campaign champions the funny things Brits of all ages are guilty of doing. R<\/span>esearch conducted by PepsiCo has revealed that nearly all Brits (91%)<\/span> have a \u2018holiday alter-ego\u2019 and change their habits to things they\u2019d never usually do at home. The creative playfully brings out stereotypical holiday behaviours such as pinching hotel toiletries, indulging in the all-inclusive hotel buffet, being more adventurous and losing all inhibitions on the dancefloor. <\/span>\u2018Only On Holiday\u2019 <\/span><\/i>seeks to target a vast cross section of society, specifically personifying the self-expressive holiday antics of the Gen Z audience via Doritos and the light-hearted holiday playfulness that family audiences of Walkers can resonate with.\u00a0<\/span><\/p>\nThe multi-million pound campaign launches with a 40\u201d hero film and the comedic film opens with two friends in a car daydreaming about their next holiday as they\u2019re stranded in a classically British downpour. One of the friends, who personifies the Walkers brand, wishfully moans <\/span>\u2018We really need a holiday\u2019 <\/span><\/i>as he tucks into his packet of Walkers crisps. He is instantly catapulted straight into holiday mode and we see the friends crash land onto deck chairs, with mocktails in hand. Enjoying their holiday sun, both can then be seen eyeing up the holiday buffet where they spy a couple of bags of Doritos. One bite of the famous Doritos tortilla chip by the other friend, who personifies the Doritos brand, transports the duo into an LED-lit kayak, and then the dance-floor at a beach party where we see the duo busting out some<\/span><\/p>\nexperimental dance moves. The film draws to a close as TV personality, <\/span>Alison Hammond,<\/b> can be heard championing the strapline \u2018Only On Holiday\u2019 and delivering the impactful promotional message: <\/span>\u2018Win an easyJet holiday every hour with Walkers and Doritos.\u2019 <\/span><\/i>The playful creative concludes with a comical reprise moment when the stolen toiletries come spilling out of the friends’ suitcases, much to their embarrassment.\u00a0<\/span><\/p>\nFernando Kahane, Walkers Senior Marketing Director <\/b>commented: <\/span>\u201cWe are thrilled to be bringing together two of our biggest PepsiCo brands, with easyJet holidays. By giving Brits the chance to win a package holiday every hour, for 90 days, this is by far one of our biggest and most exciting on-pack promotions ever. Our hope is that the holiday campaign inspires wanderlust and spreads laughter with a light-hearted reminder of all the things we love doing with our family and friends – but only on holiday!\u201d\u00a0<\/span><\/i><\/p>\nRichard Sherwood, Marketing Director, easyJet holidays<\/b> adds: \u201c<\/span>We only launched our easyJet holidays business in 2019, so joining together with Walkers and Doritos on this fantastic partnership as travel re-opens, is a real milestone for us. After the last two years we know there is a pent up demand for travel and that 2022 is going to see the long awaited return of our much missed getaways . There is a unique sense of joy and freedom which only holidays are able to deliver, and it is so exciting to offer these opportunities to holiday-deprived Brits in conjunction with two of the biggest crisp brands in the country.\u201d<\/span><\/i><\/p> \r\n \r\n \t\t\t <\/div>\r\n \r\n