Josephine Taylor, Senior Marketing Manager at Walkers comments:<\/b> \u201cThis Christmas, in partnership with Comic Relief we\u2019re proud to dedicate our advert to raising awareness of mental wellbeing, and we hope that the launch will raise lots of smiles and get the nation talking this Christmas.\u201d<\/span><\/p>\n

Mark Orbine, Executive Creative Director at VCCP London added:<\/b> \u201cOver the last year and a half in particular, the impact of the pandemic on mental wellbeing has been a huge concern. It\u2019s been brilliant to work with Walkers, a brand famous for its light-hearted advertising, working hard to facilitate important conversations surrounding mental wellbeing\u201d.<\/span><\/p>\n

In addition to the ad, Walkers is also rolling out special fundraising QR codes on every packet of Walkers crisps across the festive period. When the QR code is scanned it will take crisp fans through to a \u2018smile-moji\u2019 filter, and whenever the filter is used, Walkers will donate 10p to Comic Relief*.\u00a0<\/span><\/p>\n