M\u00fcller<\/b> and <\/span>VCCP London<\/b> are launching the latest integrated campaign to support the new M\u00fcller Kefir Smoothie range which launched earlier this year. <\/span>\u2018The tasty way to liven up your day\u2019<\/span><\/i> is a multi-million pound marketing campaign starring world champion sprinter and brand ambassador Dina Asher-Smith designed to inject vibrance and youth into the kefir category. The integrated campaign will roll out across TV, Social, PR, in-store and product sampling.\u00a0<\/span><\/p>\n

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\r\n It was great to work with M\u00fcller ambassador Dina Asher-Smith again to bring this campaign to life. Tony Hector, Group Creative Director at VCCP London<\/cite> <\/blockquote>\r\n \r\n \t\t\t <\/div>\r\n \r\n

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M\u00fcller, the nation\u2019s favourite yogurt brand, aims to shake up the kefir market by encouraging consumers to change the way they view kefir. The 20\u201d film titled \u2018The tasty way to liven up your day\u2019 <\/i>is designed to inspire people to live happier, healthier lives whilst challenging the misconception that kefir products fall short on taste. To help bring this to life, the live action shots integrate with fresh, vibrant and arresting food visuals, designed to bring to life the delicious health and taste benefits found within the new M\u00fcller Kefir Smoothie range.<\/span><\/p>\n

Showing consumers that the new M\u00fcller Kefir Smoothie is \u2018<\/span>the tasty way to liven up your day\u2019, <\/span><\/i>the integrated campaign positions the product as a delicious pick-me-up. The M\u00fcller Kefir Smoothie is the latest addition to the M\u00fcller portfolio – a kefir product that has all the taste of a delicious fruit smoothie.<\/span><\/p>\n

M\u00fcller believes that beyond health, food should be a great source of pleasure and add taste to life. To bring the new product to life, the campaign is fronted by Britain\u2019s Fastest Woman, 200m World Champion, 2021 Olympic bronze medal winner and M\u00fcller brand ambassador: Dina Asher-Smith. Dina embodies everything M\u00fcller stands for: health, confidence, high energy and positivity. M\u00fcller offers consumers a new way to consume kefir, with added gut health benefits, whilst appealing to a new, younger audience.\u00a0<\/span><\/p>\n

Michael Inpong, Strategy and Marketing Director at M\u00fcller Yogurt & Desserts said: <\/b>\u201cOur customers know that M\u00fcller products are guaranteed to taste great. So, when entering the kefir category, where the choice and flavours were limited – it was important to make sure our campaign brought to life how delicious and exciting our offering is. The spot shows how we\u2019re adding our unique flavour of taste, as well as fun to the category\u201d<\/span><\/i><\/p>\n

Tony Hector, Group Creative Director at VCCP London, added: <\/b>\u201cIt was great to work with M\u00fcller ambassador Dina Asher-Smith again to bring this campaign to life. Kefir was a category in need of an injection of fun and Dina\u2019s infectious energy and positivity really embodies our product and the concept of the tasty way to liven up your day\u201d<\/span><\/i><\/p>\n

\u2018The tasty way to liven up your day’ <\/span><\/i>will run across TV, Social, PR, in-store promotions and product sampling from 1st October for 2-months. Media has been planned and executed by MediaCom.\u00a0<\/span><\/p>\n

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