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O2<\/strong>\u2019s new campaign <\/span>\u2018Road Trip\u2019<\/span><\/i> taps into the welcome return of music festivals across the country, to launch their new Plus Plans offering.\u00a0<\/span><\/p>\nThe fresh new creative will run in through Q3 and launches with a 30\u201d hero film inspired by the return of events in the UK. Directed by celebrated director, Gary Freedman<\/strong>, the hero TV film captures friends road tripping to a festival with Bubl, O2\u2019s loyal and reliable blue robot. As our protagonists make their way to the festival Bubl is in the back of the campervan brightening up their trip . Bubl\u2019s fairy lights symbolise the fact that O2 customers\u2019 have access to the best possible service and benefits with the new \u2018Plus Plans\u2019.\u00a0<\/span><\/p>\n\u00a0<\/p> \r\n
\r\n O2’s Plus Plans give consumers all manner of perks to brighten their day. David Masterman, Creative Director at VCCP London <\/cite> <\/blockquote>\r\n \r\n \t\t\t <\/div>\r\n \r\n