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Kwik Fit<\/strong>, the company that aims to make the road a safer place for all, marks its return to the nation\u2019s screens with a brand new campaign, championing the everyday drivers of Britain.\u00a0<\/span><\/p>\nKwik Fit worked with creative agency of record, VCCP London<\/strong>, to launch <\/span>\u2018Journeys,\u2019 <\/span><\/i>an integrated campaign placing Britain\u2019s everyday car owners at the heart of its business. The campaign marks the 50th anniversary since Kwik Fit was founded, and celebrates Kwik Fit as Britain’s go-to garage for all automotive maintenance and repair problems. <\/span>\u2018Journeys<\/span><\/i>\u2019 is the first brand campaign VCCP London has executed for Kwik Fit since its appointment as creative agency in September 2020.\u00a0<\/span><\/p>\nThe heartwarming new creative will run for two months from today and launches with two 40′ brand ads which go live across Finecast TV nationwide, supported by brand led OOH and online media. The hero film marks a step change away from Kwik Fit\u2019s historic approach, humanising the brand by showcasing Kwik Fit\u2019s commitment to ensuring <\/span>every<\/span><\/i> customer drives away happy, <\/span>every time. <\/span><\/i>Not simply from their local Kwik Fit, and not just in times of crisis, but every time they get behind the wheel. For every journey.\u00a0<\/span><\/p>\n\u00a0<\/p> \r\n
\r\n Kwik Fit goes beyond keeping us on the road. Kwik Fit is about all the journeys we take in life. Mark Orbine, Executive Creative Director at VCCP<\/cite> <\/blockquote>\r\n \r\n \t\t\t <\/div>\r\n \r\n