Our latest integrated campaign with TfL<\/strong> turns their world famous signage into visual representations of activities and destinations that Londoners have missed during lockdown.\u00a0<\/span><\/p>\nThe TfL network is the lifeblood of the City of London, connecting all corners of the nation\u2019s capital in a way that no other city on the globe is able to, and enabling people to live their best lives. Throughout 2019 TfL\u2019s underground network provided affordable and efficient transportation to over 1.34bn passengers. Yet, with government restrictions in place, working from home and London\u2019s activities closing all due to Covid-19, it made these once everyday events become a faint memory of the past.\u00a0<\/span><\/p>\n\u00a0<\/p> \r\n
\r\n We\u2019ve used the much loved, iconic signage across the campaign to remind people of its role in their daily lives and what makes London so unique. Simon Learman, Creative Director at VCCP<\/cite> <\/blockquote>\r\n \r\n \t\t\t <\/div>\r\n \r\n