The fully-integrated campaign is inspired by the UK\u2019s sense of shared optimism as the world re-opens, and looks to remind the nation that there\u2019s no better companion to help you make the most of it than Priority. Visually, at its heart, it has the O2 logo as an iconic sunrise over The O2 Arena – the perfect symbol of a brighter future.<\/span><\/p>\nRooted in feel-good 70s soul track \u2018Ooh Child\u2019, Brit-award nominated Anne-Marie & producers Rudimental created an exclusive cover for O2 along with House Gospel Choir on backing vocals. The optimistic lyrics to the track capture the mood of the nation with lines like \u2018Ooh child \/\/ Things’ll get brighter\u2019 and \u2018We’ll walk in the rays of a beautiful sun\u2019 – the perfect soundtrack for the summer.<\/span><\/p>\nAnd as we gear up for the return of live experiences, the campaign is being amplified across O2 music venues. Replacing the bespoke \u2018This Is Just An Interval\u2019 artwork that was created during the first lockdown, the new artwork from local graffiti artists will cover the closed venue doors using the uplifting lyrics from Ooh Child.\u00a0<\/span><\/p>\nTo get the whole nation involved, we created the #O2HereComesBrighter TikTok challenge. With Anne-Marie and a whole host of Creators kicking off the challenge, we encouraged everyone to show how they\u2019re coming back brighter after lockdown for the chance to win a year of free gigs at O2 venues. The Creators include the House of O2 which launched with this campaign as the first-ever UK telco long-term partnership with a TikTok house.<\/span><\/p> \r\n \r\n \t\t\t <\/div>\r\n \r\n