\r\n
Our latest work for M\u00fcllerlight ‘Have It All’ marks a new strategic positioning for the nation’s best loved yogurt brand, by inspiring and empowering people to embrace their cravings.\u00a0<\/p>\n
M\u00fcllerlight commissioned a study into the Psychology of Weight Management which revealed that our relationship with food is deeply psychological and highlighted that indulging in our cravings is actually an integral part of weight management. Our new campaign seeks to carve out a new space for people who want to satisfy their desire for treats without feeling regret about it afterwards.\u00a0<\/p>\n
This new positioning continues to focus on ambassadors who are representatives of health and healthy living and so will see a continuation of M\u00fcller’s partnership with British Athletics. World Champion Heptathlete Katarina Johnson-Thompson as well as European Champion Laura Muir, whom are both on Team GB, will be at the front and centre of this campaign.\u00a0<\/p> \r\n \r\n \t\t\t <\/div>\r\n \r\n