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Our latest work for Walkers taps into an age-old debate around how the nation eats their lunchtime sandwiches with their packet of crisps.\u00a0This integrated campaign encourages consumers to choose a side in this crucial debate. Whether you are #CrispIN or #CrispOUT, we can all agree that a lunchtime sandwich is always better with Walkers crisps.\u00a0<\/p>\n
The campaign launches with a hilarious film, directed by James Rouse from Outsider, exploring a range of different human reactions to the infamous crisp sandwich. Firstly, we see a grandma decide to #CrispIn for her lunch and unapologetically eats her sandwich in front of her grandson. Later we see a husband and wife eating in a smart restaurant where, much to the distaste of his wife, the husband tucks into his crisp sandwich. Another scene depicts a company meeting, whereby a woman embarrassingly drops her crisps out of her sandwich… her bosses are not amused.\u00a0<\/p> \r\n \r\n \t\t\t <\/div>\r\n \r\n