In 2018, as part of their internal re-platforming programme – we were tasked with redesigning the entire ecommerce journey across App and Web platforms for Domino\u2019s. Delivering a new user experience and interface design to drive up sales conversion, volume and value.<\/h5>\n <\/div>\n<\/section><\/div>\n\n

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\r\n How could we allow for more pizzas, to be ordered more, and more often? <\/blockquote>\r\n \r\n \t\t\t <\/div>\r\n \r\n

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Domino\u2019s are the UK\u2019s biggest pizza takeaway business, operating 1000+ stores and selling over 1 million pizza a week through their website and app.<\/span>\u00a0<\/b><\/p>\n

A key component of the challenge was the need to develop a platform with scale and flexibility to enable each franchise and local store to manage their own product menu, availability and price promotions whilst maintaining a consistent, high quality experience.<\/span><\/p>\n

\u00a0<\/span>The goal we defined for Domino\u2019s eCommerce was to establish an experience that made ordering ridiculously easy. <\/span><\/p> \t\t<\/div>\r\n \t\t\r\n <\/div>\r\n \r\n <\/div>\r\n<\/section><\/div>\n\n

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We sat down (and ate) with customers and Domino\u2019s staff, conducted extensive audits and user testing on the existing platforms & competitors, and ran a series of design sprints.<\/p>\n

The output of these concepts were a number of low and high fidelity prototypes that we were able to test with prospective customers both on location and remotely.<\/p> <\/div>\n \n <\/div>\n <\/div>\n <\/div>\n\n <\/div>\n<\/section><\/div>\n\n\n

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By applying this human-oriented approach, we were then able to convert our concepts into a series of design sprints that we ran in collaboration with Domino\u2019s stakeholders. The output? An all encompassing vision for Domino\u2019s eCommerce experience.\u00a0<\/span><\/h5>\n <\/div>\n<\/section><\/div><\/div><\/div>\n<\/div><\/div>\n\n\n

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\u2018Easy Ordering for Everyone\u201d From the Official Food of Everything considered all aspects of the eCommerce experience, evolving core journeys for new and returning customers. A UI toolkit underpinned by functionality that privileged the user\u2019s needs and celebrated the design language of Domino\u2019s, and micro-interactions and motion UI that enhanced the brand\u2019s unique tone of voice.<\/h5>\n <\/div>\n<\/section><\/div>\n\n

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