In Q1, Canon announced the development of the revolutionary full-frame mirrorless EOS R5 camera and the new additions to the RF lens lineup, leading to a very positive response. But then Covid-19 happened – for photographers, the lockdown caused frustration and constraint, forcing them to find new avenues to express their passion for imaging. For Canon, this brought a new challenge to launching new products as in-person events and touch and try product demos were not possible.<\/span><\/h5>\n

\u00a0<\/p>\n

Canon hosted a live virtual event to help bring customers as close to the new product as possible. The purpose of the teaser & reminder comms was to raise awareness about the event, driving traffic on the day as well as showcasing the product capabilities.<\/span><\/h5>\n

\u00a0<\/p>\n <\/div>\n<\/section><\/div>\n\n

\n

\n \n \n

EOS R5 is a camera that redefines photography. <\/strong><\/h3>\n

So we redefined email. Pushing the limits, creatively and technologically, to deliver experiences people aren\u2019t used to in their inbox.<\/strong><\/h3>\n <\/div>\n<\/section><\/div>\n\n

\n

\n\n

\n

\n \n

\n \n \n \n <\/picture>\n <\/div>\n \n <\/div>\n\n

\n

\n

\n EOS R5 Development Announcement \n <\/h3>\n \n

\n

The R5 is jam-packed with innovative features.<\/span><\/p>\n

Features that no other mirrorless camera has.<\/span><\/p>\n

So we didn\u2019t want to simply list them – we pushed what was possible in email, and created an interactive experience that allowed people to hover over hotspots to discover more.<\/span><\/p>\n

All within the email itself.<\/span><\/p> <\/div>\n \n <\/div>\n <\/div>\n <\/div>\n\n <\/div>\n<\/section><\/div>\n\n

\n

\n\n

\n

\n \n

\n \n \n \n <\/picture>\n <\/div>\n \n <\/div>\n\n

\n

\n

\n EOS R5 Lens Range Education \n <\/h3>\n \n

\n

People think the move to mirrorless means giving up the freedom to select a wide range of lenses. Mirrorless cameras are new, so there probably aren\u2019t many lenses out yet.<\/span><\/p>\n

So we wanted to show people just how many lenses they could use with our new R5 mirrorless camera.<\/span><\/p>\n

This long-scroll email really hit home the vastness of our range – a seemingly endless, finger-numbing list of lenses.<\/span><\/p>\n

The copy playfully hinted at the length of the list as people continued to scroll, as well as pulling out the eclectic nature of the range.<\/span><\/p> <\/div>\n \n <\/div>\n <\/div>\n <\/div>\n\n <\/div>\n<\/section><\/div>\n\n

\n

\n\n

\n

\n \n

\n \n \n \n <\/picture>\n <\/div>\n \n <\/div>\n\n

\n

\n

\n EOS R5 Virtual Event Invite \n <\/h3>\n \n

\n

How do you build excitement around an event?<\/span><\/p>\n

We invited to and reminded them about a virtual ReImagine event with a live email countdown.<\/span><\/p>\n

People could pin or star the email, and have it ticking away, so if they needed a reminder of the date, it would always give them the correct time.<\/span><\/p> <\/div>\n \n <\/div>\n <\/div>\n <\/div>\n\n <\/div>\n<\/section><\/div>\n\n

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But then Covid-19 happened - for photographers, the lockdown caused frustration and constraint, forcing them to find new avenues to express their passion for imaging. For Canon, this brought a new challenge to launching new products as in-person events and touch and try product demos were not possible.","social-media-image":"https:\/\/wordpress-dev.vccp.com\/uk\/wp-content\/uploads\/sites\/1\/2020\/03\/HeroImg_EOS-R5.jpg","related_content_title":"You may also like","relateditems":[{"relateditem":{"ID":11984,"post_author":"11","post_date":"2019-08-28 15:04:00","post_date_gmt":"2019-08-28 14:04:00","post_content":"\n\n\n\n\n\n\n\n\n\n","post_title":"Australia after the bushfires","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"ray-mears","to_ping":"","pinged":"","post_modified":"2020-08-28 16:30:51","post_modified_gmt":"2020-08-28 15:30:51","post_content_filtered":"","post_parent":0,"guid":"https:\/\/wordpress-dev.vccp.com\/?post_type=work&p=11984","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":10758,"post_author":"3","post_date":"2016-06-13 12:01:00","post_date_gmt":"2016-06-13 11:01:00","post_content":"\n\n\n\n","post_title":"Bring a Ball with Vitality","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"bring-a-ball-with-vitality","to_ping":"","pinged":"","post_modified":"2020-08-24 14:57:24","post_modified_gmt":"2020-08-24 13:57:24","post_content_filtered":"","post_parent":10331,"guid":"https:\/\/wordpress-dev.vccp.com\/?post_type=work&p=10758","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":11539,"post_author":"3","post_date":"2017-03-04 15:41:43","post_date_gmt":"2017-03-04 15:41:43","post_content":"\n\n\n\n\n\n\n\n\n\n\n\n","post_title":"Follow the Rabbit","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"follow-the-rabbit-1","to_ping":"","pinged":"","post_modified":"2020-08-24 14:47:57","post_modified_gmt":"2020-08-24 13:47:57","post_content_filtered":"","post_parent":0,"guid":"https:\/\/wordpress-dev.vccp.com\/?post_type=work&p=11539","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}}],"hide_related_items":[],"visible_on_home_page":["1"],"websites_to_publish":[]},"_links":{"self":[{"href":"https:\/\/wordpress-dev.vccp.com\/uk\/wp-json\/wp\/v2\/work\/12215","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wordpress-dev.vccp.com\/uk\/wp-json\/wp\/v2\/work"}],"about":[{"href":"https:\/\/wordpress-dev.vccp.com\/uk\/wp-json\/wp\/v2\/types\/work"}],"author":[{"embeddable":true,"href":"https:\/\/wordpress-dev.vccp.com\/uk\/wp-json\/wp\/v2\/users\/41"}],"wp:attachment":[{"href":"https:\/\/wordpress-dev.vccp.com\/uk\/wp-json\/wp\/v2\/media?parent=12215"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}