\n \n \n From analysing product registration data we could see significant registration spikes 2 weeks before customer\u2019s birthdays and 2 weeks after \u2013 suggesting people were either buying gifts for themselves around their birthday or receiving Canon products as a birthday gift.<\/h5>\n
From analysing product registration data we could see significant registration spikes 2 weeks before customer\u2019s birthdays and 2 weeks after \u2013 suggesting people were either buying gifts for themselves around their birthday or receiving Canon products as a birthday gift.<\/h5>\n\u00a0<\/h5>\nSo how could we get members of our base, on the verge of celebrating their birthdays to feel rewarded by Canon and stimulated to treat themselves with a discounted Canon product by offering a 10% discount across product lines.<\/h5>\n <\/div>\n<\/section><\/div>\n\n\n \n\n \n \n \n \n \n \n ![\"\"]()
\n <\/picture>\n <\/div>\n \n <\/div>\n\n \n \n \n \n Pre-Birthday Email<\/h3>\n\nA big part of birthdays is getting excited for them.<\/p>\n
So we sent out a pre-birthday email that gave people a glimpse of what we\u2019d be treating them to (and hey, there\u2019s nothing stopping them from pre-ordering so that an ACTUAL gift turns up on their big day with their code).<\/p>\n
A simple GIF meant their Canon gift box could open up to reveal their surprise.<\/p>\n<\/div> <\/div>\n \n <\/div>\n <\/div>\n <\/div>\n\n <\/div>\n<\/section><\/div>\n\n
\n \n\n \n \n \n \n \n \n ![\"\"]()
\n <\/picture>\n <\/div>\n \n <\/div>\n\n \n \n \n \n On-Birthday Email<\/h3>\n\nOn the big day we wished them a happy birthday, and unwrapped something they might have already had their eye on.<\/p>\n
Again, a simple GIF allowed us to tear through some Canon gift wrapping, and reveal some of the great products they could buy for less.<\/p>\n<\/div> <\/div>\n \n <\/div>\n <\/div>\n <\/div>\n\n <\/div>\n<\/section><\/div>\n\n
\n \n\n \n \n \n \n \n \n ![\"\"]()
\n <\/picture>\n <\/div>\n \n <\/div>\n\n \n \n \n \n Birthday Data-Capture Email<\/h3>\n\nIf we don\u2019t know the date of a customer\u2019s birthday (or they had entered 01\/01\/XXXX when they signed up), we sent them this.<\/p>\n
We continued the use of our brand box, and had a gift trying to get out.<\/p>\n<\/div> <\/div>\n \n <\/div>\n <\/div>\n <\/div>\n\n <\/div>\n<\/section><\/div>\n\n
\n ![\"\"]()
\n\n<\/section><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":41,"template":"","class_list":["post-12180","work","type-work","status-publish","hentry"],"acf":{"capability_ids":["10111"],"client_id":"10209","hero_video":"","hero_image":{"ID":12305,"id":12305,"title":"","filename":"canon-birthday.jpg","filesize":930799,"url":"https:\/\/wordpress-dev.vccp.com\/uk\/wp-content\/uploads\/sites\/1\/2020\/03\/canon-birthday.jpg","link":"https:\/\/wordpress-dev.vccp.com\/uk\/work\/canon\/triggered-birthday-campaign\/attachment\/canon-birthday","alt":"canon-birthday","author":"2","description":"","caption":"","name":"canon-birthday","status":"inherit","uploaded_to":12180,"date":"2021-01-12 09:50:57","modified":"2021-01-12 09:55:25","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/wordpress-dev.vccp.com\/uk\/wp-includes\/images\/media\/default.png","width":1440,"height":836,"sizes":{"thumbnail":"https:\/\/wordpress-dev.vccp.com\/uk\/wp-content\/uploads\/sites\/1\/2020\/03\/canon-birthday-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/wordpress-dev.vccp.com\/uk\/wp-content\/uploads\/sites\/1\/2020\/03\/canon-birthday-300x174.jpg","medium-width":300,"medium-height":174,"medium_large":"https:\/\/wordpress-dev.vccp.com\/uk\/wp-content\/uploads\/sites\/1\/2020\/03\/canon-birthday-768x446.jpg","medium_large-width":640,"medium_large-height":372,"large":"https:\/\/wordpress-dev.vccp.com\/uk\/wp-content\/uploads\/sites\/1\/2020\/03\/canon-birthday-1024x594.jpg","large-width":640,"large-height":371,"1536x1536":"https:\/\/wordpress-dev.vccp.com\/uk\/wp-content\/uploads\/sites\/1\/2020\/03\/canon-birthday.jpg","1536x1536-width":1440,"1536x1536-height":836,"2048x2048":"https:\/\/wordpress-dev.vccp.com\/uk\/wp-content\/uploads\/sites\/1\/2020\/03\/canon-birthday.jpg","2048x2048-width":1440,"2048x2048-height":836,"Header":"https:\/\/wordpress-dev.vccp.com\/uk\/wp-content\/uploads\/sites\/1\/2020\/03\/canon-birthday-1440x720.jpg","Header-width":1440,"Header-height":720,"Wide":"https:\/\/wordpress-dev.vccp.com\/uk\/wp-content\/uploads\/sites\/1\/2020\/03\/canon-birthday.jpg","Wide-width":1440,"Wide-height":836,"Square":"https:\/\/wordpress-dev.vccp.com\/uk\/wp-content\/uploads\/sites\/1\/2020\/03\/canon-birthday-768x768.jpg","Square-width":768,"Square-height":768,"Tall":"https:\/\/wordpress-dev.vccp.com\/uk\/wp-content\/uploads\/sites\/1\/2020\/03\/canon-birthday-307x615.jpg","Tall-width":307,"Tall-height":615,"Mobile":"https:\/\/wordpress-dev.vccp.com\/uk\/wp-content\/uploads\/sites\/1\/2020\/03\/canon-birthday-768x836.jpg","Mobile-width":768,"Mobile-height":836,"Facebook":"https:\/\/wordpress-dev.vccp.com\/uk\/wp-content\/uploads\/sites\/1\/2020\/03\/canon-birthday-1200x630.jpg","Facebook-width":1200,"Facebook-height":630,"Grid-Item-Square":"https:\/\/wordpress-dev.vccp.com\/uk\/wp-content\/uploads\/sites\/1\/2020\/03\/canon-birthday-768x768.jpg","Grid-Item-Square-width":768,"Grid-Item-Square-height":768,"Grid-Item-Wide":"https:\/\/wordpress-dev.vccp.com\/uk\/wp-content\/uploads\/sites\/1\/2020\/03\/canon-birthday-768x384.jpg","Grid-Item-Wide-width":768,"Grid-Item-Wide-height":384,"Grid-Item-Tall":"https:\/\/wordpress-dev.vccp.com\/uk\/wp-content\/uploads\/sites\/1\/2020\/03\/canon-birthday-307x615.jpg","Grid-Item-Tall-width":307,"Grid-Item-Tall-height":615}},"meta-title":"TRIGGERED BIRTHDAY CAMPAIGN","meta-description":"From analysing product registration data we could see significant registration spikes 2 weeks before customer\u2019s birthdays and 2 weeks after \u2013 suggesting people were either buying gifts for themselves around their birthday or receiving Canon products as a birthday gift. So how could we get members of our base, on the verge of celebrating their birthdays to feel rewarded by Canon and stimulated to treat themselves with a discounted Canon product by offering a 10% discount across product lines. ","social-media-image":"https:\/\/wordpress-dev.vccp.com\/uk\/wp-content\/uploads\/sites\/1\/2020\/03\/canon-birthday.jpg","related_content_title":"You may also like","relateditems":[{"relateditem":{"ID":10813,"post_author":"7","post_date":"2019-12-15 13:54:00","post_date_gmt":"2019-12-15 13:54:00","post_content":"\n\n\n\n","post_title":"Acts of Love","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"acts-of-love","to_ping":"","pinged":"","post_modified":"2020-08-27 16:44:33","post_modified_gmt":"2020-08-27 15:44:33","post_content_filtered":"","post_parent":10331,"guid":"https:\/\/wordpress-dev.vccp.com\/?post_type=work&p=10813","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":10711,"post_author":"7","post_date":"2020-06-21 09:30:20","post_date_gmt":"2020-06-21 08:30:20","post_content":"\n\n","post_title":"Cadbury become Dadbury","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"dadbury","to_ping":"","pinged":"","post_modified":"2020-08-27 16:34:15","post_modified_gmt":"2020-08-27 15:34:15","post_content_filtered":"","post_parent":10331,"guid":"https:\/\/wordpress-dev.vccp.com\/?post_type=work&p=10711","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":11529,"post_author":"1","post_date":"2019-07-05 15:27:34","post_date_gmt":"2019-07-05 14:27:34","post_content":"\n\n\n\n\n\n\n\n\n\n\n\n","post_title":"Catch Some Stardust","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"catch-some-stardust","to_ping":"","pinged":"","post_modified":"2020-08-25 18:53:53","post_modified_gmt":"2020-08-25 17:53:53","post_content_filtered":"","post_parent":0,"guid":"https:\/\/wordpress-dev.vccp.com\/?post_type=work&p=11529","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}}],"hide_related_items":[],"visible_on_home_page":["1"],"websites_to_publish":[]},"_links":{"self":[{"href":"https:\/\/wordpress-dev.vccp.com\/uk\/wp-json\/wp\/v2\/work\/12180","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wordpress-dev.vccp.com\/uk\/wp-json\/wp\/v2\/work"}],"about":[{"href":"https:\/\/wordpress-dev.vccp.com\/uk\/wp-json\/wp\/v2\/types\/work"}],"author":[{"embeddable":true,"href":"https:\/\/wordpress-dev.vccp.com\/uk\/wp-json\/wp\/v2\/users\/41"}],"wp:attachment":[{"href":"https:\/\/wordpress-dev.vccp.com\/uk\/wp-json\/wp\/v2\/media?parent=12180"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
So how could we get members of our base, on the verge of celebrating their birthdays to feel rewarded by Canon and stimulated to treat themselves with a discounted Canon product by offering a 10% discount across product lines.<\/h5>\n <\/div>\n<\/section><\/div>\n\n\n \n\n \n \n \n \n \n \n ![\"\"]()
\n <\/picture>\n <\/div>\n \n <\/div>\n\n \n \n \n \n Pre-Birthday Email<\/h3>\n\nA big part of birthdays is getting excited for them.<\/p>\n
So we sent out a pre-birthday email that gave people a glimpse of what we\u2019d be treating them to (and hey, there\u2019s nothing stopping them from pre-ordering so that an ACTUAL gift turns up on their big day with their code).<\/p>\n
A simple GIF meant their Canon gift box could open up to reveal their surprise.<\/p>\n<\/div> <\/div>\n \n <\/div>\n <\/div>\n <\/div>\n\n <\/div>\n<\/section><\/div>\n\n
\n \n\n \n \n \n \n \n \n ![\"\"]()
\n <\/picture>\n <\/div>\n \n <\/div>\n\n \n \n \n \n On-Birthday Email<\/h3>\n\nOn the big day we wished them a happy birthday, and unwrapped something they might have already had their eye on.<\/p>\n
Again, a simple GIF allowed us to tear through some Canon gift wrapping, and reveal some of the great products they could buy for less.<\/p>\n<\/div> <\/div>\n \n <\/div>\n <\/div>\n <\/div>\n\n <\/div>\n<\/section><\/div>\n\n
\n \n\n \n \n \n \n \n \n ![\"\"]()
\n <\/picture>\n <\/div>\n \n <\/div>\n\n \n \n \n \n Birthday Data-Capture Email<\/h3>\n\nIf we don\u2019t know the date of a customer\u2019s birthday (or they had entered 01\/01\/XXXX when they signed up), we sent them this.<\/p>\n
We continued the use of our brand box, and had a gift trying to get out.<\/p>\n<\/div> <\/div>\n \n <\/div>\n <\/div>\n <\/div>\n\n <\/div>\n<\/section><\/div>\n\n
\n ![\"\"]()
\n\n<\/section><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":41,"template":"","class_list":["post-12180","work","type-work","status-publish","hentry"],"acf":{"capability_ids":["10111"],"client_id":"10209","hero_video":"","hero_image":{"ID":12305,"id":12305,"title":"","filename":"canon-birthday.jpg","filesize":930799,"url":"https:\/\/wordpress-dev.vccp.com\/uk\/wp-content\/uploads\/sites\/1\/2020\/03\/canon-birthday.jpg","link":"https:\/\/wordpress-dev.vccp.com\/uk\/work\/canon\/triggered-birthday-campaign\/attachment\/canon-birthday","alt":"canon-birthday","author":"2","description":"","caption":"","name":"canon-birthday","status":"inherit","uploaded_to":12180,"date":"2021-01-12 09:50:57","modified":"2021-01-12 09:55:25","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/wordpress-dev.vccp.com\/uk\/wp-includes\/images\/media\/default.png","width":1440,"height":836,"sizes":{"thumbnail":"https:\/\/wordpress-dev.vccp.com\/uk\/wp-content\/uploads\/sites\/1\/2020\/03\/canon-birthday-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/wordpress-dev.vccp.com\/uk\/wp-content\/uploads\/sites\/1\/2020\/03\/canon-birthday-300x174.jpg","medium-width":300,"medium-height":174,"medium_large":"https:\/\/wordpress-dev.vccp.com\/uk\/wp-content\/uploads\/sites\/1\/2020\/03\/canon-birthday-768x446.jpg","medium_large-width":640,"medium_large-height":372,"large":"https:\/\/wordpress-dev.vccp.com\/uk\/wp-content\/uploads\/sites\/1\/2020\/03\/canon-birthday-1024x594.jpg","large-width":640,"large-height":371,"1536x1536":"https:\/\/wordpress-dev.vccp.com\/uk\/wp-content\/uploads\/sites\/1\/2020\/03\/canon-birthday.jpg","1536x1536-width":1440,"1536x1536-height":836,"2048x2048":"https:\/\/wordpress-dev.vccp.com\/uk\/wp-content\/uploads\/sites\/1\/2020\/03\/canon-birthday.jpg","2048x2048-width":1440,"2048x2048-height":836,"Header":"https:\/\/wordpress-dev.vccp.com\/uk\/wp-content\/uploads\/sites\/1\/2020\/03\/canon-birthday-1440x720.jpg","Header-width":1440,"Header-height":720,"Wide":"https:\/\/wordpress-dev.vccp.com\/uk\/wp-content\/uploads\/sites\/1\/2020\/03\/canon-birthday.jpg","Wide-width":1440,"Wide-height":836,"Square":"https:\/\/wordpress-dev.vccp.com\/uk\/wp-content\/uploads\/sites\/1\/2020\/03\/canon-birthday-768x768.jpg","Square-width":768,"Square-height":768,"Tall":"https:\/\/wordpress-dev.vccp.com\/uk\/wp-content\/uploads\/sites\/1\/2020\/03\/canon-birthday-307x615.jpg","Tall-width":307,"Tall-height":615,"Mobile":"https:\/\/wordpress-dev.vccp.com\/uk\/wp-content\/uploads\/sites\/1\/2020\/03\/canon-birthday-768x836.jpg","Mobile-width":768,"Mobile-height":836,"Facebook":"https:\/\/wordpress-dev.vccp.com\/uk\/wp-content\/uploads\/sites\/1\/2020\/03\/canon-birthday-1200x630.jpg","Facebook-width":1200,"Facebook-height":630,"Grid-Item-Square":"https:\/\/wordpress-dev.vccp.com\/uk\/wp-content\/uploads\/sites\/1\/2020\/03\/canon-birthday-768x768.jpg","Grid-Item-Square-width":768,"Grid-Item-Square-height":768,"Grid-Item-Wide":"https:\/\/wordpress-dev.vccp.com\/uk\/wp-content\/uploads\/sites\/1\/2020\/03\/canon-birthday-768x384.jpg","Grid-Item-Wide-width":768,"Grid-Item-Wide-height":384,"Grid-Item-Tall":"https:\/\/wordpress-dev.vccp.com\/uk\/wp-content\/uploads\/sites\/1\/2020\/03\/canon-birthday-307x615.jpg","Grid-Item-Tall-width":307,"Grid-Item-Tall-height":615}},"meta-title":"TRIGGERED BIRTHDAY CAMPAIGN","meta-description":"From analysing product registration data we could see significant registration spikes 2 weeks before customer\u2019s birthdays and 2 weeks after \u2013 suggesting people were either buying gifts for themselves around their birthday or receiving Canon products as a birthday gift. So how could we get members of our base, on the verge of celebrating their birthdays to feel rewarded by Canon and stimulated to treat themselves with a discounted Canon product by offering a 10% discount across product lines. ","social-media-image":"https:\/\/wordpress-dev.vccp.com\/uk\/wp-content\/uploads\/sites\/1\/2020\/03\/canon-birthday.jpg","related_content_title":"You may also like","relateditems":[{"relateditem":{"ID":10813,"post_author":"7","post_date":"2019-12-15 13:54:00","post_date_gmt":"2019-12-15 13:54:00","post_content":"\n\n\n\n","post_title":"Acts of Love","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"acts-of-love","to_ping":"","pinged":"","post_modified":"2020-08-27 16:44:33","post_modified_gmt":"2020-08-27 15:44:33","post_content_filtered":"","post_parent":10331,"guid":"https:\/\/wordpress-dev.vccp.com\/?post_type=work&p=10813","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":10711,"post_author":"7","post_date":"2020-06-21 09:30:20","post_date_gmt":"2020-06-21 08:30:20","post_content":"\n\n","post_title":"Cadbury become Dadbury","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"dadbury","to_ping":"","pinged":"","post_modified":"2020-08-27 16:34:15","post_modified_gmt":"2020-08-27 15:34:15","post_content_filtered":"","post_parent":10331,"guid":"https:\/\/wordpress-dev.vccp.com\/?post_type=work&p=10711","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":11529,"post_author":"1","post_date":"2019-07-05 15:27:34","post_date_gmt":"2019-07-05 14:27:34","post_content":"\n\n\n\n\n\n\n\n\n\n\n\n","post_title":"Catch Some Stardust","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"catch-some-stardust","to_ping":"","pinged":"","post_modified":"2020-08-25 18:53:53","post_modified_gmt":"2020-08-25 17:53:53","post_content_filtered":"","post_parent":0,"guid":"https:\/\/wordpress-dev.vccp.com\/?post_type=work&p=11529","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}}],"hide_related_items":[],"visible_on_home_page":["1"],"websites_to_publish":[]},"_links":{"self":[{"href":"https:\/\/wordpress-dev.vccp.com\/uk\/wp-json\/wp\/v2\/work\/12180","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wordpress-dev.vccp.com\/uk\/wp-json\/wp\/v2\/work"}],"about":[{"href":"https:\/\/wordpress-dev.vccp.com\/uk\/wp-json\/wp\/v2\/types\/work"}],"author":[{"embeddable":true,"href":"https:\/\/wordpress-dev.vccp.com\/uk\/wp-json\/wp\/v2\/users\/41"}],"wp:attachment":[{"href":"https:\/\/wordpress-dev.vccp.com\/uk\/wp-json\/wp\/v2\/media?parent=12180"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\n\n
\n
\n \n
\n \n \n ![\"\"]()
\n <\/picture>\n <\/div>\n \n <\/div>\n\n
![\"\"](\"https:\/\/wordpress-dev.vccp.com\/uk\/wp-content\/uploads\/sites\/1\/2020\/08\/Birthday_Phone01.gif)
\n <\/picture>\n <\/div>\n \n <\/div>\n\n \n
\n \n
\n Pre-Birthday Email<\/h3>\n
Pre-Birthday Email<\/h3>\n\nA big part of birthdays is getting excited for them.<\/p>\n
So we sent out a pre-birthday email that gave people a glimpse of what we\u2019d be treating them to (and hey, there\u2019s nothing stopping them from pre-ordering so that an ACTUAL gift turns up on their big day with their code).<\/p>\n
A simple GIF meant their Canon gift box could open up to reveal their surprise.<\/p>\n<\/div> <\/div>\n \n <\/div>\n <\/div>\n <\/div>\n\n <\/div>\n<\/section><\/div>\n\n
\n \n\n \n \n \n \n \n \n ![\"\"]()
\n <\/picture>\n <\/div>\n \n <\/div>\n\n \n \n \n \n On-Birthday Email<\/h3>\n\nOn the big day we wished them a happy birthday, and unwrapped something they might have already had their eye on.<\/p>\n
Again, a simple GIF allowed us to tear through some Canon gift wrapping, and reveal some of the great products they could buy for less.<\/p>\n<\/div> <\/div>\n \n <\/div>\n <\/div>\n <\/div>\n\n <\/div>\n<\/section><\/div>\n\n
\n \n\n \n \n \n \n \n \n ![\"\"]()
\n <\/picture>\n <\/div>\n \n <\/div>\n\n \n \n \n \n Birthday Data-Capture Email<\/h3>\n\nIf we don\u2019t know the date of a customer\u2019s birthday (or they had entered 01\/01\/XXXX when they signed up), we sent them this.<\/p>\n
We continued the use of our brand box, and had a gift trying to get out.<\/p>\n<\/div> <\/div>\n \n <\/div>\n <\/div>\n <\/div>\n\n <\/div>\n<\/section><\/div>\n\n
\n ![\"\"]()
\n\n<\/section><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":41,"template":"","class_list":["post-12180","work","type-work","status-publish","hentry"],"acf":{"capability_ids":["10111"],"client_id":"10209","hero_video":"","hero_image":{"ID":12305,"id":12305,"title":"","filename":"canon-birthday.jpg","filesize":930799,"url":"https:\/\/wordpress-dev.vccp.com\/uk\/wp-content\/uploads\/sites\/1\/2020\/03\/canon-birthday.jpg","link":"https:\/\/wordpress-dev.vccp.com\/uk\/work\/canon\/triggered-birthday-campaign\/attachment\/canon-birthday","alt":"canon-birthday","author":"2","description":"","caption":"","name":"canon-birthday","status":"inherit","uploaded_to":12180,"date":"2021-01-12 09:50:57","modified":"2021-01-12 09:55:25","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/wordpress-dev.vccp.com\/uk\/wp-includes\/images\/media\/default.png","width":1440,"height":836,"sizes":{"thumbnail":"https:\/\/wordpress-dev.vccp.com\/uk\/wp-content\/uploads\/sites\/1\/2020\/03\/canon-birthday-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/wordpress-dev.vccp.com\/uk\/wp-content\/uploads\/sites\/1\/2020\/03\/canon-birthday-300x174.jpg","medium-width":300,"medium-height":174,"medium_large":"https:\/\/wordpress-dev.vccp.com\/uk\/wp-content\/uploads\/sites\/1\/2020\/03\/canon-birthday-768x446.jpg","medium_large-width":640,"medium_large-height":372,"large":"https:\/\/wordpress-dev.vccp.com\/uk\/wp-content\/uploads\/sites\/1\/2020\/03\/canon-birthday-1024x594.jpg","large-width":640,"large-height":371,"1536x1536":"https:\/\/wordpress-dev.vccp.com\/uk\/wp-content\/uploads\/sites\/1\/2020\/03\/canon-birthday.jpg","1536x1536-width":1440,"1536x1536-height":836,"2048x2048":"https:\/\/wordpress-dev.vccp.com\/uk\/wp-content\/uploads\/sites\/1\/2020\/03\/canon-birthday.jpg","2048x2048-width":1440,"2048x2048-height":836,"Header":"https:\/\/wordpress-dev.vccp.com\/uk\/wp-content\/uploads\/sites\/1\/2020\/03\/canon-birthday-1440x720.jpg","Header-width":1440,"Header-height":720,"Wide":"https:\/\/wordpress-dev.vccp.com\/uk\/wp-content\/uploads\/sites\/1\/2020\/03\/canon-birthday.jpg","Wide-width":1440,"Wide-height":836,"Square":"https:\/\/wordpress-dev.vccp.com\/uk\/wp-content\/uploads\/sites\/1\/2020\/03\/canon-birthday-768x768.jpg","Square-width":768,"Square-height":768,"Tall":"https:\/\/wordpress-dev.vccp.com\/uk\/wp-content\/uploads\/sites\/1\/2020\/03\/canon-birthday-307x615.jpg","Tall-width":307,"Tall-height":615,"Mobile":"https:\/\/wordpress-dev.vccp.com\/uk\/wp-content\/uploads\/sites\/1\/2020\/03\/canon-birthday-768x836.jpg","Mobile-width":768,"Mobile-height":836,"Facebook":"https:\/\/wordpress-dev.vccp.com\/uk\/wp-content\/uploads\/sites\/1\/2020\/03\/canon-birthday-1200x630.jpg","Facebook-width":1200,"Facebook-height":630,"Grid-Item-Square":"https:\/\/wordpress-dev.vccp.com\/uk\/wp-content\/uploads\/sites\/1\/2020\/03\/canon-birthday-768x768.jpg","Grid-Item-Square-width":768,"Grid-Item-Square-height":768,"Grid-Item-Wide":"https:\/\/wordpress-dev.vccp.com\/uk\/wp-content\/uploads\/sites\/1\/2020\/03\/canon-birthday-768x384.jpg","Grid-Item-Wide-width":768,"Grid-Item-Wide-height":384,"Grid-Item-Tall":"https:\/\/wordpress-dev.vccp.com\/uk\/wp-content\/uploads\/sites\/1\/2020\/03\/canon-birthday-307x615.jpg","Grid-Item-Tall-width":307,"Grid-Item-Tall-height":615}},"meta-title":"TRIGGERED BIRTHDAY CAMPAIGN","meta-description":"From analysing product registration data we could see significant registration spikes 2 weeks before customer\u2019s birthdays and 2 weeks after \u2013 suggesting people were either buying gifts for themselves around their birthday or receiving Canon products as a birthday gift. So how could we get members of our base, on the verge of celebrating their birthdays to feel rewarded by Canon and stimulated to treat themselves with a discounted Canon product by offering a 10% discount across product lines. ","social-media-image":"https:\/\/wordpress-dev.vccp.com\/uk\/wp-content\/uploads\/sites\/1\/2020\/03\/canon-birthday.jpg","related_content_title":"You may also like","relateditems":[{"relateditem":{"ID":10813,"post_author":"7","post_date":"2019-12-15 13:54:00","post_date_gmt":"2019-12-15 13:54:00","post_content":"\n\n\n\n","post_title":"Acts of Love","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"acts-of-love","to_ping":"","pinged":"","post_modified":"2020-08-27 16:44:33","post_modified_gmt":"2020-08-27 15:44:33","post_content_filtered":"","post_parent":10331,"guid":"https:\/\/wordpress-dev.vccp.com\/?post_type=work&p=10813","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":10711,"post_author":"7","post_date":"2020-06-21 09:30:20","post_date_gmt":"2020-06-21 08:30:20","post_content":"\n\n","post_title":"Cadbury become Dadbury","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"dadbury","to_ping":"","pinged":"","post_modified":"2020-08-27 16:34:15","post_modified_gmt":"2020-08-27 15:34:15","post_content_filtered":"","post_parent":10331,"guid":"https:\/\/wordpress-dev.vccp.com\/?post_type=work&p=10711","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":11529,"post_author":"1","post_date":"2019-07-05 15:27:34","post_date_gmt":"2019-07-05 14:27:34","post_content":"\n\n\n\n\n\n\n\n\n\n\n\n","post_title":"Catch Some Stardust","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"catch-some-stardust","to_ping":"","pinged":"","post_modified":"2020-08-25 18:53:53","post_modified_gmt":"2020-08-25 17:53:53","post_content_filtered":"","post_parent":0,"guid":"https:\/\/wordpress-dev.vccp.com\/?post_type=work&p=11529","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}}],"hide_related_items":[],"visible_on_home_page":["1"],"websites_to_publish":[]},"_links":{"self":[{"href":"https:\/\/wordpress-dev.vccp.com\/uk\/wp-json\/wp\/v2\/work\/12180","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wordpress-dev.vccp.com\/uk\/wp-json\/wp\/v2\/work"}],"about":[{"href":"https:\/\/wordpress-dev.vccp.com\/uk\/wp-json\/wp\/v2\/types\/work"}],"author":[{"embeddable":true,"href":"https:\/\/wordpress-dev.vccp.com\/uk\/wp-json\/wp\/v2\/users\/41"}],"wp:attachment":[{"href":"https:\/\/wordpress-dev.vccp.com\/uk\/wp-json\/wp\/v2\/media?parent=12180"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
A big part of birthdays is getting excited for them.<\/p>\n
So we sent out a pre-birthday email that gave people a glimpse of what we\u2019d be treating them to (and hey, there\u2019s nothing stopping them from pre-ordering so that an ACTUAL gift turns up on their big day with their code).<\/p>\n
A simple GIF meant their Canon gift box could open up to reveal their surprise.<\/p>\n<\/div> <\/div>\n \n <\/div>\n <\/div>\n <\/div>\n\n <\/div>\n<\/section><\/div>\n\n
\n\n
\n
\n \n
\n \n \n ![\"\"]()
\n <\/picture>\n <\/div>\n \n <\/div>\n\n
![\"\"](\"https:\/\/wordpress-dev.vccp.com\/uk\/wp-content\/uploads\/sites\/1\/2020\/08\/Single-Birthday_Phone02.gif)
\n <\/picture>\n <\/div>\n \n <\/div>\n\n \n
\n \n
\n On-Birthday Email<\/h3>\n
On-Birthday Email<\/h3>\n\nOn the big day we wished them a happy birthday, and unwrapped something they might have already had their eye on.<\/p>\n
Again, a simple GIF allowed us to tear through some Canon gift wrapping, and reveal some of the great products they could buy for less.<\/p>\n<\/div> <\/div>\n \n <\/div>\n <\/div>\n <\/div>\n\n <\/div>\n<\/section><\/div>\n\n
\n \n\n \n \n \n \n \n \n ![\"\"]()
\n <\/picture>\n <\/div>\n \n <\/div>\n\n \n \n \n \n Birthday Data-Capture Email<\/h3>\n\nIf we don\u2019t know the date of a customer\u2019s birthday (or they had entered 01\/01\/XXXX when they signed up), we sent them this.<\/p>\n
We continued the use of our brand box, and had a gift trying to get out.<\/p>\n<\/div> <\/div>\n \n <\/div>\n <\/div>\n <\/div>\n\n <\/div>\n<\/section><\/div>\n\n
\n ![\"\"]()
\n\n<\/section><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":41,"template":"","class_list":["post-12180","work","type-work","status-publish","hentry"],"acf":{"capability_ids":["10111"],"client_id":"10209","hero_video":"","hero_image":{"ID":12305,"id":12305,"title":"","filename":"canon-birthday.jpg","filesize":930799,"url":"https:\/\/wordpress-dev.vccp.com\/uk\/wp-content\/uploads\/sites\/1\/2020\/03\/canon-birthday.jpg","link":"https:\/\/wordpress-dev.vccp.com\/uk\/work\/canon\/triggered-birthday-campaign\/attachment\/canon-birthday","alt":"canon-birthday","author":"2","description":"","caption":"","name":"canon-birthday","status":"inherit","uploaded_to":12180,"date":"2021-01-12 09:50:57","modified":"2021-01-12 09:55:25","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/wordpress-dev.vccp.com\/uk\/wp-includes\/images\/media\/default.png","width":1440,"height":836,"sizes":{"thumbnail":"https:\/\/wordpress-dev.vccp.com\/uk\/wp-content\/uploads\/sites\/1\/2020\/03\/canon-birthday-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/wordpress-dev.vccp.com\/uk\/wp-content\/uploads\/sites\/1\/2020\/03\/canon-birthday-300x174.jpg","medium-width":300,"medium-height":174,"medium_large":"https:\/\/wordpress-dev.vccp.com\/uk\/wp-content\/uploads\/sites\/1\/2020\/03\/canon-birthday-768x446.jpg","medium_large-width":640,"medium_large-height":372,"large":"https:\/\/wordpress-dev.vccp.com\/uk\/wp-content\/uploads\/sites\/1\/2020\/03\/canon-birthday-1024x594.jpg","large-width":640,"large-height":371,"1536x1536":"https:\/\/wordpress-dev.vccp.com\/uk\/wp-content\/uploads\/sites\/1\/2020\/03\/canon-birthday.jpg","1536x1536-width":1440,"1536x1536-height":836,"2048x2048":"https:\/\/wordpress-dev.vccp.com\/uk\/wp-content\/uploads\/sites\/1\/2020\/03\/canon-birthday.jpg","2048x2048-width":1440,"2048x2048-height":836,"Header":"https:\/\/wordpress-dev.vccp.com\/uk\/wp-content\/uploads\/sites\/1\/2020\/03\/canon-birthday-1440x720.jpg","Header-width":1440,"Header-height":720,"Wide":"https:\/\/wordpress-dev.vccp.com\/uk\/wp-content\/uploads\/sites\/1\/2020\/03\/canon-birthday.jpg","Wide-width":1440,"Wide-height":836,"Square":"https:\/\/wordpress-dev.vccp.com\/uk\/wp-content\/uploads\/sites\/1\/2020\/03\/canon-birthday-768x768.jpg","Square-width":768,"Square-height":768,"Tall":"https:\/\/wordpress-dev.vccp.com\/uk\/wp-content\/uploads\/sites\/1\/2020\/03\/canon-birthday-307x615.jpg","Tall-width":307,"Tall-height":615,"Mobile":"https:\/\/wordpress-dev.vccp.com\/uk\/wp-content\/uploads\/sites\/1\/2020\/03\/canon-birthday-768x836.jpg","Mobile-width":768,"Mobile-height":836,"Facebook":"https:\/\/wordpress-dev.vccp.com\/uk\/wp-content\/uploads\/sites\/1\/2020\/03\/canon-birthday-1200x630.jpg","Facebook-width":1200,"Facebook-height":630,"Grid-Item-Square":"https:\/\/wordpress-dev.vccp.com\/uk\/wp-content\/uploads\/sites\/1\/2020\/03\/canon-birthday-768x768.jpg","Grid-Item-Square-width":768,"Grid-Item-Square-height":768,"Grid-Item-Wide":"https:\/\/wordpress-dev.vccp.com\/uk\/wp-content\/uploads\/sites\/1\/2020\/03\/canon-birthday-768x384.jpg","Grid-Item-Wide-width":768,"Grid-Item-Wide-height":384,"Grid-Item-Tall":"https:\/\/wordpress-dev.vccp.com\/uk\/wp-content\/uploads\/sites\/1\/2020\/03\/canon-birthday-307x615.jpg","Grid-Item-Tall-width":307,"Grid-Item-Tall-height":615}},"meta-title":"TRIGGERED BIRTHDAY CAMPAIGN","meta-description":"From analysing product registration data we could see significant registration spikes 2 weeks before customer\u2019s birthdays and 2 weeks after \u2013 suggesting people were either buying gifts for themselves around their birthday or receiving Canon products as a birthday gift. So how could we get members of our base, on the verge of celebrating their birthdays to feel rewarded by Canon and stimulated to treat themselves with a discounted Canon product by offering a 10% discount across product lines. ","social-media-image":"https:\/\/wordpress-dev.vccp.com\/uk\/wp-content\/uploads\/sites\/1\/2020\/03\/canon-birthday.jpg","related_content_title":"You may also like","relateditems":[{"relateditem":{"ID":10813,"post_author":"7","post_date":"2019-12-15 13:54:00","post_date_gmt":"2019-12-15 13:54:00","post_content":"\n\n\n\n","post_title":"Acts of Love","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"acts-of-love","to_ping":"","pinged":"","post_modified":"2020-08-27 16:44:33","post_modified_gmt":"2020-08-27 15:44:33","post_content_filtered":"","post_parent":10331,"guid":"https:\/\/wordpress-dev.vccp.com\/?post_type=work&p=10813","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":10711,"post_author":"7","post_date":"2020-06-21 09:30:20","post_date_gmt":"2020-06-21 08:30:20","post_content":"\n\n","post_title":"Cadbury become Dadbury","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"dadbury","to_ping":"","pinged":"","post_modified":"2020-08-27 16:34:15","post_modified_gmt":"2020-08-27 15:34:15","post_content_filtered":"","post_parent":10331,"guid":"https:\/\/wordpress-dev.vccp.com\/?post_type=work&p=10711","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":11529,"post_author":"1","post_date":"2019-07-05 15:27:34","post_date_gmt":"2019-07-05 14:27:34","post_content":"\n\n\n\n\n\n\n\n\n\n\n\n","post_title":"Catch Some Stardust","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"catch-some-stardust","to_ping":"","pinged":"","post_modified":"2020-08-25 18:53:53","post_modified_gmt":"2020-08-25 17:53:53","post_content_filtered":"","post_parent":0,"guid":"https:\/\/wordpress-dev.vccp.com\/?post_type=work&p=11529","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}}],"hide_related_items":[],"visible_on_home_page":["1"],"websites_to_publish":[]},"_links":{"self":[{"href":"https:\/\/wordpress-dev.vccp.com\/uk\/wp-json\/wp\/v2\/work\/12180","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wordpress-dev.vccp.com\/uk\/wp-json\/wp\/v2\/work"}],"about":[{"href":"https:\/\/wordpress-dev.vccp.com\/uk\/wp-json\/wp\/v2\/types\/work"}],"author":[{"embeddable":true,"href":"https:\/\/wordpress-dev.vccp.com\/uk\/wp-json\/wp\/v2\/users\/41"}],"wp:attachment":[{"href":"https:\/\/wordpress-dev.vccp.com\/uk\/wp-json\/wp\/v2\/media?parent=12180"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
On the big day we wished them a happy birthday, and unwrapped something they might have already had their eye on.<\/p>\n
Again, a simple GIF allowed us to tear through some Canon gift wrapping, and reveal some of the great products they could buy for less.<\/p>\n<\/div> <\/div>\n \n <\/div>\n <\/div>\n <\/div>\n\n <\/div>\n<\/section><\/div>\n\n
\n\n
\n
\n \n
\n \n \n ![\"\"]()
\n <\/picture>\n <\/div>\n \n <\/div>\n\n
![\"\"](\"https:\/\/wordpress-dev.vccp.com\/uk\/wp-content\/uploads\/sites\/1\/2020\/08\/Single-Birthday_Phone03-slower.gif)
\n <\/picture>\n <\/div>\n \n <\/div>\n\n \n
\n \n
\n Birthday Data-Capture Email<\/h3>\n
Birthday Data-Capture Email<\/h3>\n\nIf we don\u2019t know the date of a customer\u2019s birthday (or they had entered 01\/01\/XXXX when they signed up), we sent them this.<\/p>\n
We continued the use of our brand box, and had a gift trying to get out.<\/p>\n<\/div> <\/div>\n \n <\/div>\n <\/div>\n <\/div>\n\n <\/div>\n<\/section><\/div>\n\n
\n ![\"\"]()
\n\n<\/section><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":41,"template":"","class_list":["post-12180","work","type-work","status-publish","hentry"],"acf":{"capability_ids":["10111"],"client_id":"10209","hero_video":"","hero_image":{"ID":12305,"id":12305,"title":"","filename":"canon-birthday.jpg","filesize":930799,"url":"https:\/\/wordpress-dev.vccp.com\/uk\/wp-content\/uploads\/sites\/1\/2020\/03\/canon-birthday.jpg","link":"https:\/\/wordpress-dev.vccp.com\/uk\/work\/canon\/triggered-birthday-campaign\/attachment\/canon-birthday","alt":"canon-birthday","author":"2","description":"","caption":"","name":"canon-birthday","status":"inherit","uploaded_to":12180,"date":"2021-01-12 09:50:57","modified":"2021-01-12 09:55:25","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/wordpress-dev.vccp.com\/uk\/wp-includes\/images\/media\/default.png","width":1440,"height":836,"sizes":{"thumbnail":"https:\/\/wordpress-dev.vccp.com\/uk\/wp-content\/uploads\/sites\/1\/2020\/03\/canon-birthday-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/wordpress-dev.vccp.com\/uk\/wp-content\/uploads\/sites\/1\/2020\/03\/canon-birthday-300x174.jpg","medium-width":300,"medium-height":174,"medium_large":"https:\/\/wordpress-dev.vccp.com\/uk\/wp-content\/uploads\/sites\/1\/2020\/03\/canon-birthday-768x446.jpg","medium_large-width":640,"medium_large-height":372,"large":"https:\/\/wordpress-dev.vccp.com\/uk\/wp-content\/uploads\/sites\/1\/2020\/03\/canon-birthday-1024x594.jpg","large-width":640,"large-height":371,"1536x1536":"https:\/\/wordpress-dev.vccp.com\/uk\/wp-content\/uploads\/sites\/1\/2020\/03\/canon-birthday.jpg","1536x1536-width":1440,"1536x1536-height":836,"2048x2048":"https:\/\/wordpress-dev.vccp.com\/uk\/wp-content\/uploads\/sites\/1\/2020\/03\/canon-birthday.jpg","2048x2048-width":1440,"2048x2048-height":836,"Header":"https:\/\/wordpress-dev.vccp.com\/uk\/wp-content\/uploads\/sites\/1\/2020\/03\/canon-birthday-1440x720.jpg","Header-width":1440,"Header-height":720,"Wide":"https:\/\/wordpress-dev.vccp.com\/uk\/wp-content\/uploads\/sites\/1\/2020\/03\/canon-birthday.jpg","Wide-width":1440,"Wide-height":836,"Square":"https:\/\/wordpress-dev.vccp.com\/uk\/wp-content\/uploads\/sites\/1\/2020\/03\/canon-birthday-768x768.jpg","Square-width":768,"Square-height":768,"Tall":"https:\/\/wordpress-dev.vccp.com\/uk\/wp-content\/uploads\/sites\/1\/2020\/03\/canon-birthday-307x615.jpg","Tall-width":307,"Tall-height":615,"Mobile":"https:\/\/wordpress-dev.vccp.com\/uk\/wp-content\/uploads\/sites\/1\/2020\/03\/canon-birthday-768x836.jpg","Mobile-width":768,"Mobile-height":836,"Facebook":"https:\/\/wordpress-dev.vccp.com\/uk\/wp-content\/uploads\/sites\/1\/2020\/03\/canon-birthday-1200x630.jpg","Facebook-width":1200,"Facebook-height":630,"Grid-Item-Square":"https:\/\/wordpress-dev.vccp.com\/uk\/wp-content\/uploads\/sites\/1\/2020\/03\/canon-birthday-768x768.jpg","Grid-Item-Square-width":768,"Grid-Item-Square-height":768,"Grid-Item-Wide":"https:\/\/wordpress-dev.vccp.com\/uk\/wp-content\/uploads\/sites\/1\/2020\/03\/canon-birthday-768x384.jpg","Grid-Item-Wide-width":768,"Grid-Item-Wide-height":384,"Grid-Item-Tall":"https:\/\/wordpress-dev.vccp.com\/uk\/wp-content\/uploads\/sites\/1\/2020\/03\/canon-birthday-307x615.jpg","Grid-Item-Tall-width":307,"Grid-Item-Tall-height":615}},"meta-title":"TRIGGERED BIRTHDAY CAMPAIGN","meta-description":"From analysing product registration data we could see significant registration spikes 2 weeks before customer\u2019s birthdays and 2 weeks after \u2013 suggesting people were either buying gifts for themselves around their birthday or receiving Canon products as a birthday gift. So how could we get members of our base, on the verge of celebrating their birthdays to feel rewarded by Canon and stimulated to treat themselves with a discounted Canon product by offering a 10% discount across product lines. 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If we don\u2019t know the date of a customer\u2019s birthday (or they had entered 01\/01\/XXXX when they signed up), we sent them this.<\/p>\n
We continued the use of our brand box, and had a gift trying to get out.<\/p>\n<\/div> <\/div>\n \n <\/div>\n <\/div>\n <\/div>\n\n <\/div>\n<\/section><\/div>\n\n
![\"\"](\"https:\/\/wordpress-dev.vccp.com\/uk\/wp-content\/uploads\/sites\/1\/2020\/10\/Footer-birthday-1-1-1-1.png\")
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