\n \n
O2 has supercharged its famous bubble asset<\/h2>\n \n
Across the campaign O2 has supercharged its famous bubble assets to demonstrate how essential the network is, representing connectivity as digital oxygen. This is highlighted through Bubl\u2019s bubble blowing antenna which indicates they are communicating with the network.<\/p>\n
O2\u2019s strong visual identity is supported by its recently introduced sonic branding, continuing its commitment to using music and sound as part of its brand expression. Demonstrating its commitment to helping customers the strapline, \u201cWe\u2019re here for you, whenever you need us\u201d, runs throughout the campaign.<\/p>\n
A major through the line campaign, other channels include social, VOD radio and across O2\u2019s 450 retail stores. The campaign is also supported through innovative social activity which includes a TikTok partnership, which saw the launch of the world’s first robot dance on the platform and got over 950 million views in its first week of launching. The activity will also include a creative PR amplification \u2013 more of which will appear in the coming weeks.<\/p>\n <\/div>\n<\/section><\/div>\n\n\n
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