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Our strategy of unlocking content gradually, day-by-day, enabled us to engage multiple audiences over a nearly 2-month period.\u00a0<\/p> <\/div>\n \n
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By the end of day 50, the campaign had generated a total of almost 210,000 website visits, a social reach of over 41 million, and almost 4.5 million social engagements.<\/p> <\/div>\n \n
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\n Importantly for Airbus the campaign also generated channel growth of 166,034 new followers – 83% more growth than the previous 6 week period – and a 1,076% increase in positive comments across social channels. \n <\/blockquote>\n\n <\/div>\n <\/section><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":11,"template":"","class_list":["post-11990","work","type-work","status-publish","hentry"],"acf":{"capability_ids":["10113"],"client_id":"11995","hero_video":"","hero_image":{"ID":11991,"id":11991,"title":"Airbus-50-day-13-hero-image-hub 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