\r\n
The new 120 second #FollowTheRabbit commercial \u2013 with its soundtrack\u00a0 specially cut by The Chemical Brothers – first aired in the middle of the Brit Awards on ITV. The campaign was a sensation, appearing across a huge range of channels including Spotify, YouTube and VOD.\u00a0It captured an authentic moment in music, feeling like a music video and generating conversation for the brand.\u00a0
<\/p>\n
This was magnified through a number of channels, such as a specially designed Snapchat lens, which allowed users to follow a blue rabbit towards new live music experiences. A Snapchat ad then encouraged people to play with the lens and share their snaps.\u00a0<\/p>\n
To drive deeper relevance, YouTube, Spotify, display, social, VOD and retail signposted local O2 Academies.\u00a0\u00a0<\/p>\n
The message was clear – enjoy life, love live music and follow the rabbit, because there really is no substitute for live: once it’s gone, it’s gone.<\/p> \r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n<\/section><\/div>\n\n
\n \n\n
\n The message was clear – enjoy life, love live music and follow the rabbit. \n <\/blockquote>\n\n <\/div>\n <\/section><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"template":"","class_list":["post-11547","work","type-work","status-publish","hentry"],"acf":{"capability_ids":["988","10107","10108","10111"],"client_id":"10387","hero_video":"288193890","hero_image":{"ID":11545,"id":11545,"title":"Follow_the_rabbit_still_v03","filename":"Follow_the_rabbit_still_v03.jpg","filesize":0,"url":"https:\/\/wordpress-dev.vccp.com\/uk\/wp-content\/uploads\/sites\/1\/2017\/03\/Follow_the_rabbit_still_v03.jpg","link":"https:\/\/wordpress-dev.vccp.com\/uk\/work\/o2\/follow-the-rabbit-1\/attachment\/follow_the_rabbit_still_v03","alt":"","author":"11","description":"","caption":"","name":"follow_the_rabbit_still_v03","status":"inherit","uploaded_to":11539,"date":"2020-08-18 14:48:40","modified":"2020-08-18 14:48:40","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/wordpress-dev.vccp.com\/uk\/wp-includes\/images\/media\/default.png","width":768,"height":768,"sizes":{"thumbnail":"https:\/\/wordpress-dev.vccp.com\/uk\/wp-content\/uploads\/sites\/1\/2017\/03\/Follow_the_rabbit_still_v03-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/wordpress-dev.vccp.com\/uk\/wp-content\/uploads\/sites\/1\/2017\/03\/Follow_the_rabbit_still_v03-300x300.jpg","medium-width":300,"medium-height":300,"medium_large":"https:\/\/wordpress-dev.vccp.com\/uk\/wp-content\/uploads\/sites\/1\/2017\/03\/Follow_the_rabbit_still_v03.jpg","medium_large-width":640,"medium_large-height":640,"large":"https:\/\/wordpress-dev.vccp.com\/uk\/wp-content\/uploads\/sites\/1\/2017\/03\/Follow_the_rabbit_still_v03.jpg","large-width":640,"large-height":640,"1536x1536":"https:\/\/wordpress-dev.vccp.com\/uk\/wp-content\/uploads\/sites\/1\/2017\/03\/Follow_the_rabbit_still_v03.jpg","1536x1536-width":768,"1536x1536-height":768,"2048x2048":"https:\/\/wordpress-dev.vccp.com\/uk\/wp-content\/uploads\/sites\/1\/2017\/03\/Follow_the_rabbit_still_v03.jpg","2048x2048-width":768,"2048x2048-height":768,"Header":"https:\/\/wordpress-dev.vccp.com\/uk\/wp-content\/uploads\/sites\/1\/2017\/03\/Follow_the_rabbit_still_v03-768x720.jpg","Header-width":768,"Header-height":720,"Wide":"https:\/\/wordpress-dev.vccp.com\/uk\/wp-content\/uploads\/sites\/1\/2017\/03\/Follow_the_rabbit_still_v03.jpg","Wide-width":768,"Wide-height":768,"Square":"https:\/\/wordpress-dev.vccp.com\/uk\/wp-content\/uploads\/sites\/1\/2017\/03\/Follow_the_rabbit_still_v03.jpg","Square-width":768,"Square-height":768,"Tall":"https:\/\/wordpress-dev.vccp.com\/uk\/wp-content\/uploads\/sites\/1\/2017\/03\/Follow_the_rabbit_still_v03.jpg","Tall-width":307,"Tall-height":307,"Mobile":"https:\/\/wordpress-dev.vccp.com\/uk\/wp-content\/uploads\/sites\/1\/2017\/03\/Follow_the_rabbit_still_v03.jpg","Mobile-width":768,"Mobile-height":768,"Facebook":"https:\/\/wordpress-dev.vccp.com\/uk\/wp-content\/uploads\/sites\/1\/2017\/03\/Follow_the_rabbit_still_v03-768x630.jpg","Facebook-width":768,"Facebook-height":630,"Grid-Item-Square":"https:\/\/wordpress-dev.vccp.com\/uk\/wp-content\/uploads\/sites\/1\/2017\/03\/Follow_the_rabbit_still_v03-768x768.jpg","Grid-Item-Square-width":768,"Grid-Item-Square-height":768,"Grid-Item-Wide":"https:\/\/wordpress-dev.vccp.com\/uk\/wp-content\/uploads\/sites\/1\/2017\/03\/Follow_the_rabbit_still_v03-768x384.jpg","Grid-Item-Wide-width":768,"Grid-Item-Wide-height":384,"Grid-Item-Tall":"https:\/\/wordpress-dev.vccp.com\/uk\/wp-content\/uploads\/sites\/1\/2017\/03\/Follow_the_rabbit_still_v03-384x768.jpg","Grid-Item-Tall-width":307,"Grid-Item-Tall-height":615}},"meta-title":"O2 - Follow the Rabbit 2","meta-description":"Open your front door. The whole world\u2019s outside. Last year we launched O2\u2019s #FollowTheRabbit campaign and inspired the nation to get out and enjoy shared live experiences. This year, we took it further with an even stronger focus on live music. This is what O2 are famous for, thanks to their sponsorship of venues across the country. They\u2019ve recently increased their commitment to the UK\u2019s vibrant live music scene by signing a new ten-year deal. What\u2019s more, they\u2019re continuing to offer O2 customers priority access to gigs and special events.","social-media-image":false,"relateditems":[{"relateditem":{"ID":11539,"post_author":"3","post_date":"2017-03-04 15:41:43","post_date_gmt":"2017-03-04 15:41:43","post_content":"\n\n\n\n\n\n\n\n\n\n\n\n","post_title":"Follow the Rabbit","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"follow-the-rabbit-1","to_ping":"","pinged":"","post_modified":"2020-08-24 14:47:57","post_modified_gmt":"2020-08-24 13:47:57","post_content_filtered":"","post_parent":0,"guid":"https:\/\/wordpress-dev.vccp.com\/?post_type=work&p=11539","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":10623,"post_author":"3","post_date":"2018-05-22 15:51:18","post_date_gmt":"2018-05-22 14:51:18","post_content":"\n\n\n\n\n\n","post_title":"The undeniable wonders of family life","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"the-undeniable-wonders-of-family-life","to_ping":"","pinged":"","post_modified":"2020-08-24 13:44:03","post_modified_gmt":"2020-08-24 12:44:03","post_content_filtered":"","post_parent":10331,"guid":"https:\/\/wordpress-dev.vccp.com\/?post_type=work&p=10623","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":11180,"post_author":"1","post_date":"2018-02-14 09:17:12","post_date_gmt":"2018-02-14 09:17:12","post_content":"\n\n\n\n\n\n\n\n\n\n","post_title":"Dom Juan","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"dom-chat","to_ping":"","pinged":"","post_modified":"2020-08-25 20:04:29","post_modified_gmt":"2020-08-25 19:04:29","post_content_filtered":"","post_parent":10331,"guid":"https:\/\/wordpress-dev.vccp.com\/?post_type=work&p=11180","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}}],"related_content_title":"YOU MAY ALSO LIKE","visible_on_home_page":[],"websites_to_publish":[]},"_links":{"self":[{"href":"https:\/\/wordpress-dev.vccp.com\/uk\/wp-json\/wp\/v2\/work\/11547","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wordpress-dev.vccp.com\/uk\/wp-json\/wp\/v2\/work"}],"about":[{"href":"https:\/\/wordpress-dev.vccp.com\/uk\/wp-json\/wp\/v2\/types\/work"}],"author":[{"embeddable":true,"href":"https:\/\/wordpress-dev.vccp.com\/uk\/wp-json\/wp\/v2\/users\/1"}],"wp:attachment":[{"href":"https:\/\/wordpress-dev.vccp.com\/uk\/wp-json\/wp\/v2\/media?parent=11547"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}