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{"id":11493,"date":"2017-09-04T13:47:24","date_gmt":"2017-09-04T12:47:24","guid":{"rendered":"https:\/\/wordpress-dev.vccp.com\/?post_type=work&p=11493"},"modified":"2020-08-24T14:31:47","modified_gmt":"2020-08-24T13:31:47","slug":"re-branding-londons-most-exciting-neighbourhood","status":"publish","type":"work","link":"https:\/\/wordpress-dev.vccp.com\/uk\/work\/kings-cross\/re-branding-londons-most-exciting-neighbourhood","title":{"rendered":"Re-branding London’s most exciting neighbourhood"},"content":{"rendered":"
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\r\n A new visual and verbal branding has launched to support London\u2019s most exciting creative quarter. <\/blockquote>\r\n \r\n \t\t\t <\/div>\r\n \r\n
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SomeOne has been working alongside Argent, local residents, retailers & restaurateurs to help better connect this unique central London location.<\/p>\n

Hundreds of interviews and research programmes have been undertaken to discover the leading themes that run through one of London\u2019s most exciting neighbourhoods.<\/p>\n

Great brands have many visual and verbal assets to call upon. Rolex, for example, has a crown icon, a word mark, a texture, a pattern, a colour system, a typographic style\u2026 this enables them to brand everything from a watch to a box to a stadium intelligently. We set out to develop this broader range of assets, for a broad range of audiences and applications.<\/p> \t\t<\/div>\r\n \t\t\r\n <\/div>\r\n \r\n <\/div>\r\n<\/section><\/div>\n\n

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Very few areas of London offer such a rich collection of things to see, eat, drink and do. It\u2019s time people start to discover what\u2019s happening at King\u2019s Cross.\u00a0<\/h4>\n <\/div>\n<\/section><\/div>\n\n
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As a place so rich in diverse offers, from Google\u2019s cutting-edge tech, to Saint Martins world-class creativity \u2014 this is a place of radical thinking mixed with international food and drink \u2014 it makes for a magnetic mix.

North of the train station is now home to a huge array of free events that rate as some of the most compelling in the capital.

<\/p>\n

From music festivals to \u2018designjunction\u2019. King\u2019s Cross hosts public events to rival almost any other part of London.<\/p>\n

To reflect this position, SomeOne has been working with the teams at King\u2019s Cross to develop a refreshed visual and verbal approach rolling out across all of the area\u2019s communications. From social media connections to a dedicated website that offers a full listing of the dozens of daily events available to the public.<\/p>\n

Extensive new mapping design has been developed by SomeOne to help people better navigate this rapidly changing neighbourhood.<\/p> \r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n<\/section><\/div>\n\n

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The new brand work is all hosted on SomeOne\u2019s custom CloudLines platform.\u00a0Doing away with dull, unread PDF guidelines so often deployed in branding programmes.

The live cloud-hosted site carries analytics that enable\u00a0<\/p> <\/div>\n \n
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those involved in the branding to see what is being used, where and when.\u00a0As is essential with any modern brand,\u00a0 it means that the elements used in the communications can be swiftly and seamlessly adapted to better fit with the audience\u2019s needs.<\/p> <\/div>\n \n
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\n “An overwhelming sense of individualism was found in all parts of the research. From residents who call King\u2019s Cross home, to creative retailers who are flocking there to offer more original products and services.” \n Simon Manchipp, Founder of SomeOne<\/cite> <\/blockquote>\n\n <\/div>\n <\/section><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":3,"template":"","class_list":["post-11493","work","type-work","status-publish","hentry"],"acf":{"capability_ids":["10105"],"client_id":"10216","hero_video":"","hero_image":{"ID":11501,"id":11501,"title":"Screen Shot 20180516 at 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