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The approach to use humour and stand-up comedy is one which research confirmed was successful in engaging people on a topic they typically ignore. Instead, people found the adverts relatable, accessible and authentic.<\/p> <\/div>\n \n
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It forms part of our wider \u2018Voices Nationwide\u2019 campaign, which aims to celebrate people\u2019s lives and stories in their own words. The use of comedy sees a new genre of voice being showcased, following on from spoken word, music, and everyday overheard conversations.<\/p> <\/div>\n \n
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\n This is such a serious issue we don\u2019t care with whom or where or how much we all save on payday, as long as we save something, with someone. And if there is one group of people who can take a topic none of us want to think about, talk about or engage with, and make us look at it in a whole new light, it’s comedians. Putting on a comedy night with eight up and coming stand-ups and filming it live, in front of a live audience, we’ve ended up with a suite of authentic \u2018voices\u2019 talking from personal experience about a subject everyone can relate to. \n Jim Thornton, Deputy Executive Creative Director, VCCP<\/cite> <\/blockquote>\n\n <\/div>\n <\/section><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":3,"template":"","class_list":["post-11394","work","type-work","status-publish","hentry"],"acf":{"capability_ids":["988","10107"],"client_id":"10329","hero_video":"","hero_image":{"ID":11397,"id":11397,"title":"Nationwide_PayDaySaveDay_SunilPatel","filename":"Nationwide_PayDaySaveDay_SunilPatel.jpg","filesize":100063,"url":"https:\/\/wordpress-dev.vccp.com\/uk\/wp-content\/uploads\/sites\/1\/2020\/08\/Nationwide_PayDaySaveDay_SunilPatel.jpg","link":"https:\/\/wordpress-dev.vccp.com\/uk\/work\/nationwide\/payday-saveday\/attachment\/nationwide_paydaysaveday_sunilpatel","alt":"","author":"11","description":"","caption":"","name":"nationwide_paydaysaveday_sunilpatel","status":"inherit","uploaded_to":11394,"date":"2020-08-17 16:30:54","modified":"2020-08-17 16:30:54","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/wordpress-dev.vccp.com\/uk\/wp-includes\/images\/media\/default.png","width":1920,"height":720,"sizes":{"thumbnail":"https:\/\/wordpress-dev.vccp.com\/uk\/wp-content\/uploads\/sites\/1\/2020\/08\/Nationwide_PayDaySaveDay_SunilPatel-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/wordpress-dev.vccp.com\/uk\/wp-content\/uploads\/sites\/1\/2020\/08\/Nationwide_PayDaySaveDay_SunilPatel-300x113.jpg","medium-width":300,"medium-height":113,"medium_large":"https:\/\/wordpress-dev.vccp.com\/uk\/wp-content\/uploads\/sites\/1\/2020\/08\/Nationwide_PayDaySaveDay_SunilPatel-768x288.jpg","medium_large-width":640,"medium_large-height":240,"large":"https:\/\/wordpress-dev.vccp.com\/uk\/wp-content\/uploads\/sites\/1\/2020\/08\/Nationwide_PayDaySaveDay_SunilPatel-1024x384.jpg","large-width":640,"large-height":240,"1536x1536":"https:\/\/wordpress-dev.vccp.com\/uk\/wp-content\/uploads\/sites\/1\/2020\/08\/Nationwide_PayDaySaveDay_SunilPatel-1536x576.jpg","1536x1536-width":1536,"1536x1536-height":576,"2048x2048":"https:\/\/wordpress-dev.vccp.com\/uk\/wp-content\/uploads\/sites\/1\/2020\/08\/Nationwide_PayDaySaveDay_SunilPatel.jpg","2048x2048-width":1920,"2048x2048-height":720,"Header":"https:\/\/wordpress-dev.vccp.com\/uk\/wp-content\/uploads\/sites\/1\/2020\/08\/Nationwide_PayDaySaveDay_SunilPatel-1920x720.jpg","Header-width":1920,"Header-height":720,"Wide":"https:\/\/wordpress-dev.vccp.com\/uk\/wp-content\/uploads\/sites\/1\/2020\/08\/Nationwide_PayDaySaveDay_SunilPatel.jpg","Wide-width":1920,"Wide-height":720,"Square":"https:\/\/wordpress-dev.vccp.com\/uk\/wp-content\/uploads\/sites\/1\/2020\/08\/Nationwide_PayDaySaveDay_SunilPatel-1152x720.jpg","Square-width":768,"Square-height":480,"Tall":"https:\/\/wordpress-dev.vccp.com\/uk\/wp-content\/uploads\/sites\/1\/2020\/08\/Nationwide_PayDaySaveDay_SunilPatel-768x720.jpg","Tall-width":307,"Tall-height":288,"Mobile":"https:\/\/wordpress-dev.vccp.com\/uk\/wp-content\/uploads\/sites\/1\/2020\/08\/Nationwide_PayDaySaveDay_SunilPatel-768x720.jpg","Mobile-width":768,"Mobile-height":720,"Facebook":"https:\/\/wordpress-dev.vccp.com\/uk\/wp-content\/uploads\/sites\/1\/2020\/08\/Nationwide_PayDaySaveDay_SunilPatel-1200x630.jpg","Facebook-width":1200,"Facebook-height":630,"Grid-Item-Square":"https:\/\/wordpress-dev.vccp.com\/uk\/wp-content\/uploads\/sites\/1\/2020\/08\/Nationwide_PayDaySaveDay_SunilPatel-768x720.jpg","Grid-Item-Square-width":768,"Grid-Item-Square-height":720,"Grid-Item-Wide":"https:\/\/wordpress-dev.vccp.com\/uk\/wp-content\/uploads\/sites\/1\/2020\/08\/Nationwide_PayDaySaveDay_SunilPatel-768x384.jpg","Grid-Item-Wide-width":768,"Grid-Item-Wide-height":384,"Grid-Item-Tall":"https:\/\/wordpress-dev.vccp.com\/uk\/wp-content\/uploads\/sites\/1\/2020\/08\/Nationwide_PayDaySaveDay_SunilPatel-384x720.jpg","Grid-Item-Tall-width":307,"Grid-Item-Tall-height":576}},"meta-title":"PayDay SaveDay","meta-description":"In response to a savings crisis in the UK where more than 11 million people have less than \u00a3100 in savings, Nationwide Building Society has launched a new widespread advertising campaign. It is aimed at encouraging people who are not currently putting any money away to start saving something, no matter how small, and regardless of who with.","social-media-image":"https:\/\/wordpress-dev.vccp.com\/uk\/wp-content\/uploads\/sites\/1\/2020\/08\/Nationwide_PayDaySaveDay_SunilPatel.jpg","relateditems":[{"relateditem":{"ID":11351,"post_author":"3","post_date":"2019-06-06 16:30:09","post_date_gmt":"2019-06-06 15:30:09","post_content":"\n\n\n\n","post_title":"Nationwide join forces with the Normandy Memorial Trust","post_excerpt":"","post_status":"private","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"d-day","to_ping":"","pinged":"","post_modified":"2023-03-16 11:46:13","post_modified_gmt":"2023-03-16 11:46:13","post_content_filtered":"","post_parent":0,"guid":"https:\/\/wordpress-dev.vccp.com\/?post_type=work&p=11351","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":11511,"post_author":"1","post_date":"2018-09-04 14:52:00","post_date_gmt":"2018-09-04 13:52:00","post_content":"\n\n\n\n\n\n\n\n","post_title":"Breathe It All In","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"breathe-it-all-in","to_ping":"","pinged":"","post_modified":"2020-08-25 19:52:16","post_modified_gmt":"2020-08-25 18:52:16","post_content_filtered":"","post_parent":0,"guid":"https:\/\/wordpress-dev.vccp.com\/?post_type=work&p=11511","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":10788,"post_author":"1","post_date":"2018-08-03 13:06:00","post_date_gmt":"2018-08-03 12:06:00","post_content":"\n\n\n\n\n\n\n\n","post_title":"The FA.com Website","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"the-fa-com-website","to_ping":"","pinged":"","post_modified":"2020-08-25 20:31:30","post_modified_gmt":"2020-08-25 19:31:30","post_content_filtered":"","post_parent":10331,"guid":"https:\/\/wordpress-dev.vccp.com\/?post_type=work&p=10788","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}}],"related_content_title":"YOU MAY ALSO LIKE","visible_on_home_page":[],"websites_to_publish":[]},"_links":{"self":[{"href":"https:\/\/wordpress-dev.vccp.com\/uk\/wp-json\/wp\/v2\/work\/11394","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wordpress-dev.vccp.com\/uk\/wp-json\/wp\/v2\/work"}],"about":[{"href":"https:\/\/wordpress-dev.vccp.com\/uk\/wp-json\/wp\/v2\/types\/work"}],"author":[{"embeddable":true,"href":"https:\/\/wordpress-dev.vccp.com\/uk\/wp-json\/wp\/v2\/users\/3"}],"wp:attachment":[{"href":"https:\/\/wordpress-dev.vccp.com\/uk\/wp-json\/wp\/v2\/media?parent=11394"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}