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{"id":11342,"date":"2016-06-08T16:24:22","date_gmt":"2016-06-08T15:24:22","guid":{"rendered":"https:\/\/wordpress-dev.vccp.com\/?post_type=work&p=11342"},"modified":"2020-08-24T15:01:01","modified_gmt":"2020-08-24T14:01:01","slug":"arthur-web-challenge-cup","status":"publish","type":"work","link":"https:\/\/wordpress-dev.vccp.com\/uk\/work\/nationwide\/arthur-web-challenge-cup","title":{"rendered":"Arthur Web Challenge Cup"},"content":{"rendered":"
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To re-engage the Nationwide Building Society workforce and drive efficiency and innovation from within, we helped create a dynamic and exciting employee engagement campaign, the \u2018Arthur Webb Challenge Cup\u2019, to generate rewards for customers and employees alike.

Employee insight told us that the campaign had to be both inspirational and relatable to Nationwide employees in order for it to encourage their commitment and action. Scouring Nationwide\u2019s archives, we discovered Arthur Webb, a pioneering thinker who led the business during two World Wars and set the blueprint for the Society as it is today.

Arthur started a tradition of presenting the \u2018Arthur Webb Shield\u2019 to a Nationwide branch or office \u2018that made the most outstanding contribution to the Society\u2019s prestige and progress\u2019.<\/p>\n

The strategy was to build belief and commitment in the efficiency initiative with an engagement campaign that tapped into Nationwide\u2019s proud values and embodied Arthur\u2019s innovative, pioneering spirit.\u00a0<\/p> \r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n<\/section><\/div>\n\n

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At the heart of the campaign is the \u2018I Am Arthur\u2019 film, narrated by Nationwide\u2019s CEO, Joe Garner, featuring a combination of colleagues promoting their practical, innovative and outlandish efficiency ideas.<\/h4>\n <\/div>\n<\/section><\/div>\n\n
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This was supported by a multi-channel campaign that employed: a creative \u2018takeover\u2019 of the employee intranet; news updates; leadership briefings; Nationwide\u2019s employee social media channel; posters; infographics; creative props; briefing toolkits; induction packs; a \u2018Dragon\u2019s Den style\u2019 judging process; and a robust measurement plan.<\/p> <\/div>\n \n
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In six months, the creative campaign has inspired over \u00a32m of savings and unprecedented levels of engagement from people and teams across the organisation, with many more millions expected over time. What\u2019s more, it has inspired over 100 innovative efficiency projects and ideas that will benefit the Society for many years into the future.\u00a0\u00a0<\/p> <\/div>\n \n
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\n <\/div>\n\n <\/div> \n <\/div>\n \n <\/div>\n\n <\/div>\n<\/section><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":3,"template":"","class_list":["post-11342","work","type-work","status-publish","hentry"],"acf":{"capability_ids":["10113"],"client_id":"10329","hero_video":"","hero_image":{"ID":11346,"id":11346,"title":"arthur","filename":"arthur.jpg","filesize":109431,"url":"https:\/\/wordpress-dev.vccp.com\/uk\/wp-content\/uploads\/sites\/1\/2020\/08\/arthur.jpg","link":"https:\/\/wordpress-dev.vccp.com\/uk\/work\/nationwide\/arthur-web-challenge-cup\/attachment\/arthur","alt":"","author":"11","description":"","caption":"","name":"arthur","status":"inherit","uploaded_to":11342,"date":"2020-08-17 15:26:16","modified":"2020-08-17 15:26:16","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/wordpress-dev.vccp.com\/uk\/wp-includes\/images\/media\/default.png","width":1920,"height":720,"sizes":{"thumbnail":"https:\/\/wordpress-dev.vccp.com\/uk\/wp-content\/uploads\/sites\/1\/2020\/08\/arthur-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/wordpress-dev.vccp.com\/uk\/wp-content\/uploads\/sites\/1\/2020\/08\/arthur-300x113.jpg","medium-width":300,"medium-height":113,"medium_large":"https:\/\/wordpress-dev.vccp.com\/uk\/wp-content\/uploads\/sites\/1\/2020\/08\/arthur-768x288.jpg","medium_large-width":640,"medium_large-height":240,"large":"https:\/\/wordpress-dev.vccp.com\/uk\/wp-content\/uploads\/sites\/1\/2020\/08\/arthur-1024x384.jpg","large-width":640,"large-height":240,"1536x1536":"https:\/\/wordpress-dev.vccp.com\/uk\/wp-content\/uploads\/sites\/1\/2020\/08\/arthur-1536x576.jpg","1536x1536-width":1536,"1536x1536-height":576,"2048x2048":"https:\/\/wordpress-dev.vccp.com\/uk\/wp-content\/uploads\/sites\/1\/2020\/08\/arthur.jpg","2048x2048-width":1920,"2048x2048-height":720,"Header":"https:\/\/wordpress-dev.vccp.com\/uk\/wp-content\/uploads\/sites\/1\/2020\/08\/arthur-1920x720.jpg","Header-width":1920,"Header-height":720,"Wide":"https:\/\/wordpress-dev.vccp.com\/uk\/wp-content\/uploads\/sites\/1\/2020\/08\/arthur.jpg","Wide-width":1920,"Wide-height":720,"Square":"https:\/\/wordpress-dev.vccp.com\/uk\/wp-content\/uploads\/sites\/1\/2020\/08\/arthur-1152x720.jpg","Square-width":768,"Square-height":480,"Tall":"https:\/\/wordpress-dev.vccp.com\/uk\/wp-content\/uploads\/sites\/1\/2020\/08\/arthur-768x720.jpg","Tall-width":307,"Tall-height":288,"Mobile":"https:\/\/wordpress-dev.vccp.com\/uk\/wp-content\/uploads\/sites\/1\/2020\/08\/arthur-768x720.jpg","Mobile-width":768,"Mobile-height":720,"Facebook":"https:\/\/wordpress-dev.vccp.com\/uk\/wp-content\/uploads\/sites\/1\/2020\/08\/arthur-1200x630.jpg","Facebook-width":1200,"Facebook-height":630,"Grid-Item-Square":"https:\/\/wordpress-dev.vccp.com\/uk\/wp-content\/uploads\/sites\/1\/2020\/08\/arthur-768x720.jpg","Grid-Item-Square-width":768,"Grid-Item-Square-height":720,"Grid-Item-Wide":"https:\/\/wordpress-dev.vccp.com\/uk\/wp-content\/uploads\/sites\/1\/2020\/08\/arthur-768x384.jpg","Grid-Item-Wide-width":768,"Grid-Item-Wide-height":384,"Grid-Item-Tall":"https:\/\/wordpress-dev.vccp.com\/uk\/wp-content\/uploads\/sites\/1\/2020\/08\/arthur-384x720.jpg","Grid-Item-Tall-width":307,"Grid-Item-Tall-height":576}},"meta-title":"Nationwide - PR","meta-description":"To re-engage the Nationwide Building Society workforce and drive efficiency and innovation from within, we helped create a dynamic and exciting employee engagement campaign, the \u2018Arthur Webb Challenge Cup\u2019, to generate rewards for customers and employees alike. Employee insight told us that the campaign had to be both inspirational and relatable to Nationwide employees in order for it to encourage their commitment and action. Scouring Nationwide\u2019s archives, we discovered Arthur Webb, a pioneering thinker who led the business during two World Wars and set the blueprint for the Society as it is today.","social-media-image":"https:\/\/wordpress-dev.vccp.com\/uk\/wp-content\/uploads\/sites\/1\/2020\/08\/arthur.jpg","relateditems":[{"relateditem":{"ID":11010,"post_author":"1","post_date":"2017-05-30 14:53:50","post_date_gmt":"2017-05-30 13:53:50","post_content":"\n\n\n\n\n\n\n\n\n\n","post_title":"Live for the story","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"canon-lfts-retail","to_ping":"","pinged":"","post_modified":"2021-08-02 15:32:17","post_modified_gmt":"2021-08-02 14:32:17","post_content_filtered":"","post_parent":10331,"guid":"https:\/\/wordpress-dev.vccp.com\/?post_type=work&p=11010","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":10628,"post_author":"1","post_date":"2018-07-11 16:13:43","post_date_gmt":"2018-07-11 15:13:43","post_content":"\n\n\n\n\n\n\n\n\n\n\n\n\n

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