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The latest data shows that younger consumers are the fastest growing age group buying low and no sugar fruit carbonates. Alongside the new TV campaign, Tango also has a new brand look and feel and have developed three new sugar free flavours. Early in-market performance has been really positive.\u00a0<\/p>\n
The campaign also includes cinema and a bespoke social activation helping to bring a new generation into the brand.\u00a0
The new marketing activity is the biggest spend the brand has seen in eight years, with sampling, digital and in-store accompanying the new campaign.<\/p>\n
“Tango has a big personality and we\u2019ve always been bold with our humour and tone. While the brand remains a firm favourite with current Tango drinkers, we want to extend its appeal to new audiences. And we\u2019re confident our new ads will really resonate with them<\/em>.” – Ray Patterson, Britvic Brand Director<\/p> \t\t<\/div>\r\n \t\t\r\n <\/div>\r\n \r\n <\/div>\r\n<\/section><\/div>\n\n \n \n\n
\n Tango is a legendary brand that pushed the boundaries of advertising 20 years ago. But to a new teen generation, who don’t know anything of orange slapping bald men or Ray Gardner\u2019s speech, we had to do something to make a splash in the fruit carbonates category\u2026 Now the hit of real orange is replaced by the hit of our Tanguru. She appears in sticky situations appearing with sage refreshing solutions. Shot by Tom Kuntz, our film spots will let a new generation know that Tango is a blast of brave, bold orange craziness when they need it most \n Mark Orbine, Executive Creative Director, VCCP Blue<\/cite> <\/blockquote>\n\n <\/div>\n <\/section><\/div>\n\n