\r\n Our team worked closely with Vitality to develop and bring to life a revolutionary approach to sponsorship <\/blockquote>\r\n \r\n \t\t\t <\/div>\r\n \r\n

\r\n \t\t

As the only Health and Life insurer that rewards members for being healthy, Vitality\u2019s aim is to enhance the quality of people\u2019s lives. Their challenge was get their message out there, showcase their USP and drive affinity as a very positive brand.

We developed a progressive and integrated approach to partnership selection in order to maximise audience reach for the brand. The strategy included the acquisition of established sports properties to drive mass awareness and provide incentives (tickets, hospitality & money can\u2019t buy experiences) to inspire customers to live a healthy life.

Vitality\u2019s sponsorship strategy has succeeded in reaching new audiences and driving customer engagement. The 13 identified sponsorship properties are providing a strong platform to promote the brand and its rewards-based approach to healthy living \u2013 a first for the Insurance sector.<\/p>\n

\u00a0<\/div> \t\t<\/div>\r\n \t\t\r\n <\/div>\r\n \r\n <\/div>\r\n<\/section><\/div>\n\n

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