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The charity has teamed up with iconic British graphic artist, printmaker and designer Anthony Burrill and 10 other artists across the UK to create individual artworks to help share the message.<\/p>\n
To drive donations, 100 limited edition prints will be\u00a0up\u00a0for sale. The ten other artists who have lent their skills\u00a0are\u00a0Rob Lowe (Supermundane), Rose Blake, Rob Flowers, Yukai Du, Timothy Hunt, Ruby Taylor, Nina Cosford,\u00a0Bett Norris,\u00a0Cajsa Holgersson, and Oli Frape.<\/p>\n
Black and white versions will be available through the British Red Cross online shop for children (and adults) to download, colour in, and share on social media or in their windows.<\/p>\n
Zo\u00eb Abrams, Executive Director at the British Red Cross said: \u201cWe are delighted to be working with artists across the UK to help spread the powerful message that\u00a0although this virus may mean we are apart, kindness will keep us together.<\/p>\n
\u201cThe British Red Cross has supported people in crisis for over 150 years. Throughout two world wars we connected people who wanted to do their bit to help with those who were in need.<\/p>\n
\u201cToday as our nation faces this virus, we want these inspirational artworks to encourage people to take action and join our kindness movement.\u00a0 Remember that though you may be anxious and uncertain, you are not powerless and you are not alone.\u201d<\/p>\n
The artist collaboration is part of a wider campaign from British Red Cross demonstrating how small acts of kindness\u00a0can make a difference. There has already been\u00a0an outpouring of\u00a0acts of kindness across the country, as people step forward to look out for others. The campaign has been rolled out\u00a0with\u00a0the launch of a public manifesto across press, social and \u00a0a 30\u201d radio spot featuring actor Jason Isaacs. The artist collaboration will launch from the\u00a07 April\u00a0and will be released throughout April.<\/p>\n
Over 50,000 people have signed up as community reserve volunteers for the British Red Cross, with more joining the Movement every day. If people want\u00a0to get help or give help\u00a0they should\u00a0visit redcross.org.uk\u00a0<\/p>\n
The Red Cross online shop can be visited at https:\/\/giftshop.redcross.org.uk\/pages\/kindness-will-keep-us-together<\/a><\/p>\nThis is the first campaign for British Red Cross created by VCCP, since being selected as their creative agency following a competitive pitch in January 2020.<\/p> \t\t<\/div>\r\n \t\t\r\n <\/div>\r\n \r\n <\/div>\r\n<\/section><\/div>\n\n
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\n Kindness and creativity abound during times of crisis. These artworks will help share a positive and reassuring message throughout this isolation. \n Shirin Majid, Deputy Executive Creative Director, VCCP Kin<\/cite> <\/blockquote>\n\n <\/div>\n <\/section><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":7,"template":"","class_list":["post-10668","work","type-work","status-publish","hentry"],"acf":{"capability_ids":["988","10107"],"client_id":"10201","hero_video":"","hero_image":{"ID":10669,"id":10669,"title":"BRCR20001_British_Red_Cross_Covid19_CONTENT_16x9 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\n\n<\/section><\/div>\n\n