What was the challenge?<\/strong>

Despite being used by Uber, Facebook, Spotify and Netflix, Amsterdam-based Adyen had almost no U.S. awareness in 2015. Its product was viewed as back-end payments technology, and media was focused on Adyen\u2019s buzzy but smaller rival, Stripe.

How did we meet that challenge?<\/strong>

Working closely with Adyen\u2019s marketing team and executive leadership we created a new narrative that elevated the conversation above \u201cjust\u201d payments, to focus instead on how Adyen\u2019s breakthrough technology enabled a new era of global commerce.

What was the change as a result?
<\/strong>
Adyen is positioned as the company powering the global expansion of Silicon Valley\u2019s largest technology companies. Our program catapulted the company to top-of-mind status among media, leading to a much-buzzed-about IPO \u2014 even though the company went public on a European stock exchange.<\/p> \t\t<\/div>\r\n \t\t\r\n <\/div>\r\n \r\n <\/div>\r\n<\/section><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":3,"template":"","class_list":["post-10596","work","type-work","status-publish","hentry"],"acf":{"capability_ids":["992"],"client_id":"10331","hero_video":"","hero_image":{"ID":10600,"id":10600,"title":"Adyen1","filename":"Adyen1.jpg","filesize":65853,"url":"https:\/\/wordpress-dev.vccp.com\/uk\/wp-content\/uploads\/sites\/1\/2020\/08\/Adyen1.jpg","link":"https:\/\/wordpress-dev.vccp.com\/uk\/work\/adyen\/transatlantic-buzz\/attachment\/adyen1","alt":"","author":"11","description":"","caption":"","name":"adyen1","status":"inherit","uploaded_to":10596,"date":"2020-08-13 14:22:23","modified":"2020-08-13 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