\r\n \t\t
Christina Bouzala, Head of Marketing at Wilkinson Sword, said: \u201cWe are proud of our history of design and innovation which stretches back more than 250 years. So we are excited to bring this\u00a0 to the fore and start working with VCCP Media, who share our desire for being a contemporary challenger brand. We look forward to creating great work that will challenge the mainstream in our upcoming campaigns.\u201d<\/span><\/p>\nVCCP Media has a simple mission to deliver \u2018media as it should be\u2019 with a focus on the lost art of media planning. This latest appointment follows a streak of new client wins including challenger clients: Bulldog, Chilly\u2019s, Florence, and Krispy Kreme.<\/span><\/p>\nVCCP Media replaced the incumbent, Wavemaker, for media planning and buying across the UK.<\/span><\/p> \t\t<\/div>\r\n \t\t\r\n <\/div>\r\n \r\n <\/div>\r\n<\/section><\/div>\n\n \n \n\n
\n Wilkinson Sword is a strong challenger brand\u00a0 in the personal care product category with a rich history. Our focus with them will be to target and win back the attention of key audiences by positioning Wilkinson Sword as a contemporary and credible alternative to the mainstream choices. \n Peter Bennett, Joint CEO of VCCP Media<\/cite> <\/blockquote>\n\n <\/div>\n <\/section><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":64,"template":"","categories":[191],"class_list":["post-17627","news","type-news","status-publish","hentry","category-agency-news"],"acf":{"author":false,"capability_ids":["10112"],"client_id":"17629","hero_video":"","hero_image":{"ID":17628,"id":17628,"title":"Wilkinson Sword 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