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General Mills has today announced the appointment of VCCP as its agency of record for brand Old El Paso across International. As partner agency, VCCP will deliver international campaigns across key markets including the UK, France and Australia and will be responsible for campaign development, amplification and strategic direction of the brand. The pitch was won after a competitive 3 way pitch and work on the account will commence immediately with the first global campaign for the brand set to go live in January 2023. Oystercatchers assisted in the search & selection process.<\/span><\/p>\n

With eight offices worldwide, the account will be run out of VCCP Headquarters in London and the international integrated communications network has been tasked with bringing Old El Paso\u2019s core purpose to life, evolving the \u2018Make Some<\/span> Noise\u2019 platform.\u00a0<\/span><\/p>\n

Old El Paso\u2019s purpose is to provoke & inspire the \u2018good noise\u2019 that happens when people truly connect and their Mexican inspired range is one consumers know and love, sitting at #1 Brand Equity across within the World Food\u2019s Category.\u00a0<\/span><\/p>\n

Berengere Dupui, International Business Unit Director, Old El Paso, said:<\/b> \u2018Although Old El Paso is a brand that has a history reaching back over 100 years, there is an exciting opportunity to go beyond a leader within World Food\u2019s and establish the brand a top 10 family favourite. Throughout the pitch process, the VCCP team demonstrated an ability to be a true partner in understanding our strategic need to cut through a cluttered market and we look forward to working in partnership with them moving forward\u2019<\/span>\u00a0<\/span><\/p>\n

Roly Darby, Managing Director at VCCP added: \u2018<\/b>W<\/span>e\u2019re incredibly excited to be working with such an iconic brand as Old El Paso and very much looking forward to launching the new campaign early next year.\u00a0<\/span><\/p>\n

The win continues a streak of new business wins for VCCP this year which includes Sage, Virgin Media O2<\/span> and the Dogs Trust.<\/span><\/p>\n <\/div>\n<\/section><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":57,"template":"","categories":[191],"class_list":["post-15246","news","type-news","status-publish","hentry","category-agency-news"],"acf":{"author":false,"capability_ids":[],"client_id":"","hero_video":"","hero_image":{"ID":15248,"id":15248,"title":"OEP 2","filename":"OEP-2.png","filesize":1006227,"url":"https:\/\/wordpress-dev.vccp.com\/uk\/wp-content\/uploads\/sites\/1\/2022\/08\/OEP-2.png","link":"https:\/\/wordpress-dev.vccp.com\/uk\/news\/2022\/aug\/old-el-paso-appoints-vccp-international-lead-agency\/attachment\/oep-2","alt":"","author":"57","description":"","caption":"","name":"oep-2","status":"inherit","uploaded_to":15246,"date":"2022-08-15 08:48:52","modified":"2022-08-15 08:48:52","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/wordpress-dev.vccp.com\/uk\/wp-includes\/images\/media\/default.png","width":1920,"height":1080,"sizes":{"thumbnail":"https:\/\/wordpress-dev.vccp.com\/uk\/wp-content\/uploads\/sites\/1\/2022\/08\/OEP-2-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/wordpress-dev.vccp.com\/uk\/wp-content\/uploads\/sites\/1\/2022\/08\/OEP-2-300x169.png","medium-width":300,"medium-height":169,"medium_large":"https:\/\/wordpress-dev.vccp.com\/uk\/wp-content\/uploads\/sites\/1\/2022\/08\/OEP-2-768x432.png","medium_large-width":640,"medium_large-height":360,"large":"https:\/\/wordpress-dev.vccp.com\/uk\/wp-content\/uploads\/sites\/1\/2022\/08\/OEP-2-1024x576.png","large-width":640,"large-height":360,"1536x1536":"https:\/\/wordpress-dev.vccp.com\/uk\/wp-content\/uploads\/sites\/1\/2022\/08\/OEP-2-1536x864.png","1536x1536-width":1536,"1536x1536-height":864,"2048x2048":"https:\/\/wordpress-dev.vccp.com\/uk\/wp-content\/uploads\/sites\/1\/2022\/08\/OEP-2.png","2048x2048-width":1920,"2048x2048-height":1080,"Header":"https:\/\/wordpress-dev.vccp.com\/uk\/wp-content\/uploads\/sites\/1\/2022\/08\/OEP-2-1920x720.png","Header-width":1920,"Header-height":720,"Wide":"https:\/\/wordpress-dev.vccp.com\/uk\/wp-content\/uploads\/sites\/1\/2022\/08\/OEP-2-1920x960.png","Wide-width":1920,"Wide-height":960,"Square":"https:\/\/wordpress-dev.vccp.com\/uk\/wp-content\/uploads\/sites\/1\/2022\/08\/OEP-2-768x768.png","Square-width":768,"Square-height":768,"Tall":"https:\/\/wordpress-dev.vccp.com\/uk\/wp-content\/uploads\/sites\/1\/2022\/08\/OEP-2-307x615.png","Tall-width":307,"Tall-height":615,"Mobile":"https:\/\/wordpress-dev.vccp.com\/uk\/wp-content\/uploads\/sites\/1\/2022\/08\/OEP-2-768x960.png","Mobile-width":768,"Mobile-height":960,"Facebook":"https:\/\/wordpress-dev.vccp.com\/uk\/wp-content\/uploads\/sites\/1\/2022\/08\/OEP-2-1200x630.png","Facebook-width":1200,"Facebook-height":630,"Grid-Item-Square":"https:\/\/wordpress-dev.vccp.com\/uk\/wp-content\/uploads\/sites\/1\/2022\/08\/OEP-2-768x768.png","Grid-Item-Square-width":768,"Grid-Item-Square-height":768,"Grid-Item-Wide":"https:\/\/wordpress-dev.vccp.com\/uk\/wp-content\/uploads\/sites\/1\/2022\/08\/OEP-2-768x384.png","Grid-Item-Wide-width":768,"Grid-Item-Wide-height":384,"Grid-Item-Tall":"https:\/\/wordpress-dev.vccp.com\/uk\/wp-content\/uploads\/sites\/1\/2022\/08\/OEP-2-307x615.png","Grid-Item-Tall-width":307,"Grid-Item-Tall-height":615}},"meta-title":"Old El Paso appoints VCCP as lead agency for International","meta-description":"VCCP will support Old El Paso\u2019s ongoing focus as the ultimate enabler of true family connection and will evolve its \u201cMake some Noise\u201d campaign ","social-media-image":"https:\/\/wordpress-dev.vccp.com\/uk\/wp-content\/uploads\/sites\/1\/2022\/08\/OEP-2.png","news_id":"191","related_content_title":"You may also like","relateditems":[{"relateditem":{"ID":13890,"post_author":"57","post_date":"2021-08-18 11:12:18","post_date_gmt":"2021-08-18 10:12:18","post_content":"","post_title":"VCCP wins Global White Claw Account","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"vccp-win-white-claw","to_ping":"","pinged":"","post_modified":"2021-08-25 17:51:00","post_modified_gmt":"2021-08-25 16:51:00","post_content_filtered":"","post_parent":0,"guid":"https:\/\/wordpress-dev.vccp.com\/?post_type=news&p=13890","menu_order":0,"post_type":"news","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":15170,"post_author":"57","post_date":"2022-08-03 17:59:58","post_date_gmt":"2022-08-03 16:59:58","post_content":"\n\n\n