When it comes to recruiting talent for burgeoning specialized agencies, Jonny Shaw<\/strong> at VCCP\u2019s dedicated gaming proposition VCCP+<\/strong> says it doesn\u2019t need be as hard as it is. The chief executive tells The Drum<\/em>: \u201cThere are many talented people with specialist gaming knowledge and expertise in the agency ecosystem, but their capability is rarely used as agencies systematically ignore the gaming space and therefore don\u2019t organize around it.\u201d<\/p>\n

However, he believes agencies would be better placed if they sought out and identified the talent that is likely already scattered across their departments. \u201cIf you get your pitch and your story tight, it is then relatively straightforward to persuade that talent to consider putting gaming at the center of what they do,\u201d he says.<\/p>\n