This is a summary of the key themes that have emerged from The Challengers, our VCCP Business podcast series, in which each week we challenged a B2B sector bear and a podcast ensued<\/p>\n

While each podcaster had their own \u2018bear\u2019, there were several consistent challenges being faced, and behaviours shown, by each of these highly experienced and respected B2B leaders.<\/p>\n

Our thanks again to the podcasters for their insight and candour. \u00a0<\/p>\n

\n
• Pete Markey, <\/strong>CMO Boots<\/li>\n
• Antonia Wade, <\/strong>Global CMO, PwC<\/li>\n
• James Harris, <\/strong>Director, Head of Marketing, Fidelity International<\/li>\n
• Lucy Carver, <\/strong>ESG and Sustainability Adviser<\/li>\n
• Rachel Kerrone, <\/strong>Head of Brand, Starling Bank<\/li>\n
• Ali Crossley, <\/strong>Managing Director, Distribution, L&G<\/li>\n<\/ul>\n

  So find a quiet corner and take ten minutes to read the highlights from those setting the agenda for effective B2B marketing in 2022.<\/p>\n

  And if you\u2019d like to listen to the individual podcasts, click here<\/strong><\/a>.<\/strong>\u00a0<\/p> \r\n <\/div>\r\n <\/div>\r\n <\/div>\r\n<\/section><\/div>\n\n

  \r\n

  Download The Challengers Podcast Summary<\/a>

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