lazy-blocks domain was triggered too early. This is usually an indicator for some code in the plugin or theme running too early. Translations should be loaded at the init action or later. Please see Debugging in WordPress for more information. (This message was added in version 6.7.0.) in /data/www/vccp-dev/wp-includes/functions.php on line 6114polylang domain was triggered too early. This is usually an indicator for some code in the plugin or theme running too early. Translations should be loaded at the init action or later. Please see Debugging in WordPress for more information. (This message was added in version 6.7.0.) in /data/www/vccp-dev/wp-includes/functions.php on line 6114New global brand identity for human traveltech disruptor, CarTrawler<\/strong><\/p>\n Delighted to be launching today, the new brand identity for CarTrawler, the leading B2B technology provider of car rental and mobility solutions to the global travel industry, developed to encourage the travel industry to emerge from two years of disruption with confidence. Aligned to CarTrawler\u2019s growth strategy and designed to complement its expansion plans into North America and Europe, the integrated campaign was devised by VCCP Business, and reveals a complete refresh of its brand identity to its B2B partners, customers and suppliers. \u00a0<\/p>\n The new work debuts a refreshed CarTrawler’s brand, narrative and digital experience to underscore its mission to implement the technology that powers the travel sector – what CarTrawler has coined ‘Human Traveltech.’ The new global brand platform also debuts a new creative logo called ‘The Node’ which represents the four cornerstones of the CarTrawler brand – partners, suppliers, customers and people.\u00a0 The new logo will roll out across CarTrawler’s international website, company collateral and brand assets.\u00a0<\/p>\n VCCP CX designed and built the new corporate web and VCCP Business PR agencies, Method (USA) and Harvard (UK) are executing a global communications campaign to drive CarTrawler\u2019s business strategy and reputation in the TravelTech sector.<\/p> \r\n \r\n \t\t\t <\/div>\r\n \r\n Commenting on the brand launch, Gemma Harrison, Director of Marketing & Commercial Strategy at CarTrawler<\/strong> said, \u201cThe team at VCCP Business has combined great strategic acumen with brilliant creative ideas. They have engaged leadership and broader teams internally and have developed an exciting brand world and communications platform that reflects our focus and ambition. The team\u2019s understanding of our business and the complexity of the B2B marketplace in which we operate has been a critical factor in the delivery of such a successful outcome \u2013 and what\u2019s more it\u2019s been a joy and a great deal of fun to work with them \u2013 albeit virtually.\u201d <\/em><\/p>\n Jo Parker, VCCP Business Group CEO<\/strong> said, \u201cIt\u2019s been a privilege for us to play a part in CarTrawler\u2019s journey to redefine the future of traveltech. We have combined diverse skillsets from across the business, to deliver a great new brand world and digital first experience that will drive new leads and become a destination for thought leadership for the sector.\u201d <\/em><\/p>\n CarTrawler creates innovative, data-led solutions for some of the largest travel brands in the world, including United Airlines, American Express, easyJet, Alaska Airlines, SWISS, Hotels.com and Emirates.<\/p> \t\t<\/div>\r\n \t\t\r\n <\/div>\r\n \r\n <\/div>\r\n<\/section><\/div>\n\n