\n\n

Kicking off the series, in our first podcast, Pete Markey, CMO Boots<\/strong> and B2B expert expands on the most pressing B2B challenges, including making purpose real and embedded. Listen here to his views on this and why B2B brands need to be braver and more confident.<\/p>
\n \n <\/iframe><div style=\"font-size: 10px; color: #cccccc;line-break: anywhere;word-break: normal;overflow: hidden;white-space: nowrap;text-overflow: ellipsis; font-family: Interstate,Lucida Grande,Lucida Sans Unicode,Lucida Sans,Garuda,Verdana,Tahoma,sans-serif;font-weight: 100;\"><a href=\"https:\/\/soundcloud.com\/user-865465892\" title=\"The Challengers Podcast From VCCP Business\" target=\"_blank\" style=\"color: #cccccc; text-decoration: none;\">The Challengers Podcast From VCCP Business<\/a> \u00b7 <a href=\"https:\/\/soundcloud.com\/user-865465892\/the-challengers-podcast-from-vccp-business-pete-markey\" title=\"The Challengers Podcast From VCCP Business: Pete Markey\" target=\"_blank\" style=\"color: #cccccc; text-decoration: none;\">The Challengers Podcast From VCCP Business: Pete Markey<\/a><\/div> \n <\/div>\n<\/section><\/div>\n\n<div class=\"lazyblock-podcast-embed-eMbJu align wp-block-lazyblock-podcast-embed\"><section class=\"fullwidth text-center aos-init aos-animate\" data-aos=\"fade-up\">\n <div class=\"container\">\n\n <p style=\"text-align: left\">In our 2nd podcast, <strong>Antonia Wade, Global CMO PWC<\/strong> shares her thoughts on how to get the value of B2B marketing to be better understood \u2013 from getting objective results to training teams to have the moral courage, data authority and commercial acumen to drive home the reason why. No more excuses B2B.<\/p> <br>\n \n <iframe loading=\"lazy\" width=\"100%\" height=\"166\" scrolling=\"no\" frameborder=\"no\" allow=\"autoplay\" src=\"https:\/\/w.soundcloud.com\/player\/?url=https%3A\/\/api.soundcloud.com\/tracks\/1205424409&color=%23ff5500&auto_play=false&hide_related=false&show_comments=true&show_user=true&show_reposts=false&show_teaser=true\"><\/iframe><div style=\"font-size: 10px; color: #cccccc;line-break: anywhere;word-break: normal;overflow: hidden;white-space: nowrap;text-overflow: ellipsis; font-family: Interstate,Lucida Grande,Lucida Sans Unicode,Lucida Sans,Garuda,Verdana,Tahoma,sans-serif;font-weight: 100;\"><a href=\"https:\/\/soundcloud.com\/user-865465892\" title=\"The Challengers Podcast From VCCP Business\" target=\"_blank\" style=\"color: #cccccc; text-decoration: none;\">The Challengers Podcast From VCCP Business<\/a> \u00b7 <a href=\"https:\/\/soundcloud.com\/user-865465892\/the-challengers-podcast-from-vccp-business-antonia-wade\" title=\"The Challengers Podcast From VCCP Business: Antonia Wade\" target=\"_blank\" style=\"color: #cccccc; text-decoration: none;\">The Challengers Podcast From VCCP Business: Antonia Wade<\/a><\/div> \n <\/div>\n<\/section><\/div>\n\n<div class=\"lazyblock-podcast-embed-Z1PNrfc align wp-block-lazyblock-podcast-embed\"><section class=\"fullwidth text-center aos-init aos-animate\" data-aos=\"fade-up\">\n <div class=\"container\">\n\n <p style=\"text-align: left\">Stand and deliver. In our third episode, <strong>James Harris, Director, Head of Marketing, Fidelity International<\/strong> expands on why CMOs need to be commercial by talking the language of the sales team and how to ensure marketing plays a role throughout the value chain. By having a holistic understanding from prop dev to comms, marketeers earn the right to push boundaries and add more value.<\/p> <br>\n \n <iframe loading=\"lazy\" width=\"100%\" height=\"166\" scrolling=\"no\" frameborder=\"no\" allow=\"autoplay\" src=\"https:\/\/w.soundcloud.com\/player\/?url=https%3A\/\/api.soundcloud.com\/tracks\/1209739306&color=%23ff5500&auto_play=false&hide_related=false&show_comments=true&show_user=true&show_reposts=false&show_teaser=true\"><\/iframe><div style=\"font-size: 10px; color: #cccccc;line-break: anywhere;word-break: normal;overflow: hidden;white-space: nowrap;text-overflow: ellipsis; font-family: Interstate,Lucida Grande,Lucida Sans Unicode,Lucida Sans,Garuda,Verdana,Tahoma,sans-serif;font-weight: 100;\"><a href=\"https:\/\/soundcloud.com\/user-865465892\" title=\"The Challengers Podcast From VCCP Business\" target=\"_blank\" style=\"color: #cccccc; text-decoration: none;\">The Challengers Podcast From VCCP Business<\/a> \u00b7 <a href=\"https:\/\/soundcloud.com\/user-865465892\/the-challengers-podcast-from-vccp-business-james-harris\" title=\"The Challengers Podcast From VCCP Business: James Harris\" target=\"_blank\" style=\"color: #cccccc; text-decoration: none;\">The Challengers Podcast From VCCP Business: James Harris<\/a><\/div> \n <\/div>\n<\/section><\/div>\n\n<div class=\"lazyblock-podcast-embed-1deyd5 align wp-block-lazyblock-podcast-embed\"><section class=\"fullwidth text-center aos-init aos-animate\" data-aos=\"fade-up\">\n <div class=\"container\">\n\n <p style=\"text-align: left\">Get your heads above the parapet. Hear <strong>Lucy Carver, ESG and Sustainability Adviser<\/strong> on why intent is no longer enough. In our fourth episode we discuss how businesses can lean in and play their part in meeting societies biggest challenges, from working out the role for the business, to collaboration and metrics for measurable action.<\/p> <br>\n \n <iframe loading=\"lazy\" width=\"100%\" height=\"166\" scrolling=\"no\" frameborder=\"no\" allow=\"autoplay\" src=\"https:\/\/w.soundcloud.com\/player\/?url=https%3A\/\/api.soundcloud.com\/tracks\/1213909195&color=%23ff5500&auto_play=false&hide_related=false&show_comments=true&show_user=true&show_reposts=false&show_teaser=true\"><\/iframe><div style=\"font-size: 10px; color: #cccccc;line-break: anywhere;word-break: normal;overflow: hidden;white-space: nowrap;text-overflow: ellipsis; font-family: Interstate,Lucida Grande,Lucida Sans Unicode,Lucida Sans,Garuda,Verdana,Tahoma,sans-serif;font-weight: 100;\"><a href=\"https:\/\/soundcloud.com\/user-865465892\" title=\"The Challengers Podcast From VCCP Business\" target=\"_blank\" style=\"color: #cccccc; text-decoration: none;\">The Challengers Podcast From VCCP Business<\/a> \u00b7 <a href=\"https:\/\/soundcloud.com\/user-865465892\/the-challengers-podcast-from-vccp-business-lucy-carver\" title=\"The Challengers Podcast From VCCP Business: Lucy Carver\" target=\"_blank\" style=\"color: #cccccc; text-decoration: none;\">The Challengers Podcast From VCCP Business: Lucy Carver<\/a><\/div> \n <\/div>\n<\/section><\/div>\n\n<div class=\"lazyblock-podcast-embed-1jxpp1 align wp-block-lazyblock-podcast-embed\"><section class=\"fullwidth text-center aos-init aos-animate\" data-aos=\"fade-up\">\n <div class=\"container\">\n\n <p style=\"text-align: left\">Challenger is as challenger does. Hear <strong>Rachel Kerrone, Head of Brand, Starling Bank<\/strong> on tackling the sexist and stereotypical portrayal of women in finance. In this episode we talk about: why B2B marketing has to change; that personality can no longer take a back seat and driving a campaign for change.<\/p> <br>\n \n <iframe loading=\"lazy\" width=\"100%\" height=\"166\" scrolling=\"no\" frameborder=\"no\" allow=\"autoplay\" src=\"https:\/\/w.soundcloud.com\/player\/?url=https%3A\/\/api.soundcloud.com\/tracks\/1218322960&color=%23ff5500&auto_play=false&hide_related=false&show_comments=true&show_user=true&show_reposts=false&show_teaser=true\"><\/iframe><div style=\"font-size: 10px; color: #cccccc;line-break: anywhere;word-break: normal;overflow: hidden;white-space: nowrap;text-overflow: ellipsis; font-family: Interstate,Lucida Grande,Lucida Sans Unicode,Lucida Sans,Garuda,Verdana,Tahoma,sans-serif;font-weight: 100;\"><a href=\"https:\/\/soundcloud.com\/user-865465892\" title=\"The Challengers Podcast From VCCP Business\" target=\"_blank\" style=\"color: #cccccc; text-decoration: none;\">The Challengers Podcast From VCCP Business<\/a> \u00b7 <a href=\"https:\/\/soundcloud.com\/user-865465892\/the-challengers-podcast-from-vccp-business-rachel-kerrone\" title=\"The Challengers Podcast From VCCP Business: Rachel Kerrone\" target=\"_blank\" style=\"color: #cccccc; text-decoration: none;\">The Challengers Podcast From VCCP Business: Rachel Kerrone<\/a><\/div> \n <\/div>\n<\/section><\/div>\n\n<div class=\"lazyblock-podcast-embed-Z9JiMF align wp-block-lazyblock-podcast-embed\"><section class=\"fullwidth text-center aos-init aos-animate\" data-aos=\"fade-up\">\n <div class=\"container\">\n\n <p style=\"text-align: left\">In our sixth episode, <strong>Ali Crossley, Managing Director, Distribution, L&G<\/strong> talks B2B digital buying behaviour; why future leaders need to be not only technical but also empathetic communicators and why there\u2019s no option for the fs industry but to change.<\/p> <br>\n \n <iframe loading=\"lazy\" width=\"100%\" height=\"166\" scrolling=\"no\" frameborder=\"no\" allow=\"autoplay\" src=\"https:\/\/w.soundcloud.com\/player\/?url=https%3A\/\/api.soundcloud.com\/tracks\/1223790709&color=%23ff5500&auto_play=false&hide_related=false&show_comments=true&show_user=true&show_reposts=false&show_teaser=true\"><\/iframe><div style=\"font-size: 10px; color: #cccccc;line-break: anywhere;word-break: normal;overflow: hidden;white-space: nowrap;text-overflow: ellipsis; font-family: Interstate,Lucida Grande,Lucida Sans Unicode,Lucida Sans,Garuda,Verdana,Tahoma,sans-serif;font-weight: 100;\"><a href=\"https:\/\/soundcloud.com\/user-865465892\" title=\"The Challengers Podcast From VCCP Business\" target=\"_blank\" style=\"color: #cccccc; text-decoration: none;\">The Challengers Podcast From VCCP Business<\/a> \u00b7 <a href=\"https:\/\/soundcloud.com\/user-865465892\/the-challengers-podcast-from-vccp-business-ali-crossley\" title=\"The Challengers Podcast From VCCP Business: Ali Crossley\" target=\"_blank\" style=\"color: #cccccc; text-decoration: none;\">The Challengers Podcast From VCCP Business: Ali Crossley<\/a><\/div> \n <\/div>\n<\/section><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":13,"template":"","categories":[191],"class_list":["post-14463","news","type-news","status-publish","hentry","category-agency-news"],"acf":{"author":{"ID":10316,"post_author":"7","post_date":"2020-08-12 11:52:01","post_date_gmt":"2020-08-12 10:52:01","post_content":"","post_title":"Fiona Couper","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"fiona-couper","to_ping":"","pinged":"","post_modified":"2021-05-10 09:38:19","post_modified_gmt":"2021-05-10 08:38:19","post_content_filtered":"","post_parent":0,"guid":"https:\/\/wordpress-dev.vccp.com\/?post_type=people&p=10316","menu_order":0,"post_type":"people","post_mime_type":"","comment_count":"0","filter":"raw"},"capability_ids":["992"],"client_id":"","hero_video":"","hero_image":{"ID":14497,"id":14497,"title":"","filename":"27012-The-Challengers-Podcast-1920x1080-WEBSITE-Hero-scaled.jpg","filesize":246671,"url":"https:\/\/wordpress-dev.vccp.com\/uk\/wp-content\/uploads\/sites\/1\/2022\/01\/27012-The-Challengers-Podcast-1920x1080-WEBSITE-Hero-scaled.jpg","link":"https:\/\/wordpress-dev.vccp.com\/uk\/news\/2023\/jan\/b2b-podcast-series\/attachment\/27012-the-challengers-podcast-1920x1080-website-hero","alt":"The Challengers Podcast","author":"13","description":"","caption":"","name":"27012-the-challengers-podcast-1920x1080-website-hero","status":"inherit","uploaded_to":14463,"date":"2022-01-18 10:10:24","modified":"2022-01-18 16:34:10","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/wordpress-dev.vccp.com\/uk\/wp-includes\/images\/media\/default.png","width":2560,"height":1440,"sizes":{"thumbnail":"https:\/\/wordpress-dev.vccp.com\/uk\/wp-content\/uploads\/sites\/1\/2022\/01\/27012-The-Challengers-Podcast-1920x1080-WEBSITE-Hero-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/wordpress-dev.vccp.com\/uk\/wp-content\/uploads\/sites\/1\/2022\/01\/27012-The-Challengers-Podcast-1920x1080-WEBSITE-Hero-300x169.jpg","medium-width":300,"medium-height":169,"medium_large":"https:\/\/wordpress-dev.vccp.com\/uk\/wp-content\/uploads\/sites\/1\/2022\/01\/27012-The-Challengers-Podcast-1920x1080-WEBSITE-Hero-768x432.jpg","medium_large-width":640,"medium_large-height":360,"large":"https:\/\/wordpress-dev.vccp.com\/uk\/wp-content\/uploads\/sites\/1\/2022\/01\/27012-The-Challengers-Podcast-1920x1080-WEBSITE-Hero-1024x576.jpg","large-width":640,"large-height":360,"1536x1536":"https:\/\/wordpress-dev.vccp.com\/uk\/wp-content\/uploads\/sites\/1\/2022\/01\/27012-The-Challengers-Podcast-1920x1080-WEBSITE-Hero-1536x864.jpg","1536x1536-width":1536,"1536x1536-height":864,"2048x2048":"https:\/\/wordpress-dev.vccp.com\/uk\/wp-content\/uploads\/sites\/1\/2022\/01\/27012-The-Challengers-Podcast-1920x1080-WEBSITE-Hero-2048x1152.jpg","2048x2048-width":2048,"2048x2048-height":1152,"Header":"https:\/\/wordpress-dev.vccp.com\/uk\/wp-content\/uploads\/sites\/1\/2022\/01\/27012-The-Challengers-Podcast-1920x1080-WEBSITE-Hero-1920x720.jpg","Header-width":1920,"Header-height":720,"Wide":"https:\/\/wordpress-dev.vccp.com\/uk\/wp-content\/uploads\/sites\/1\/2022\/01\/27012-The-Challengers-Podcast-1920x1080-WEBSITE-Hero-1920x960.jpg","Wide-width":1920,"Wide-height":960,"Square":"https:\/\/wordpress-dev.vccp.com\/uk\/wp-content\/uploads\/sites\/1\/2022\/01\/27012-The-Challengers-Podcast-1920x1080-WEBSITE-Hero-768x768.jpg","Square-width":768,"Square-height":768,"Tall":"https:\/\/wordpress-dev.vccp.com\/uk\/wp-content\/uploads\/sites\/1\/2022\/01\/27012-The-Challengers-Podcast-1920x1080-WEBSITE-Hero-307x615.jpg","Tall-width":307,"Tall-height":615,"Mobile":"https:\/\/wordpress-dev.vccp.com\/uk\/wp-content\/uploads\/sites\/1\/2022\/01\/27012-The-Challengers-Podcast-1920x1080-WEBSITE-Hero-768x960.jpg","Mobile-width":768,"Mobile-height":960,"Facebook":"https:\/\/wordpress-dev.vccp.com\/uk\/wp-content\/uploads\/sites\/1\/2022\/01\/27012-The-Challengers-Podcast-1920x1080-WEBSITE-Hero-1200x630.jpg","Facebook-width":1200,"Facebook-height":630,"Grid-Item-Square":"https:\/\/wordpress-dev.vccp.com\/uk\/wp-content\/uploads\/sites\/1\/2022\/01\/27012-The-Challengers-Podcast-1920x1080-WEBSITE-Hero-768x768.jpg","Grid-Item-Square-width":768,"Grid-Item-Square-height":768,"Grid-Item-Wide":"https:\/\/wordpress-dev.vccp.com\/uk\/wp-content\/uploads\/sites\/1\/2022\/01\/27012-The-Challengers-Podcast-1920x1080-WEBSITE-Hero-768x384.jpg","Grid-Item-Wide-width":768,"Grid-Item-Wide-height":384,"Grid-Item-Tall":"https:\/\/wordpress-dev.vccp.com\/uk\/wp-content\/uploads\/sites\/1\/2022\/01\/27012-The-Challengers-Podcast-1920x1080-WEBSITE-Hero-307x615.jpg","Grid-Item-Tall-width":307,"Grid-Item-Tall-height":615}},"meta-title":"B2B Podcast Series","meta-description":"","social-media-image":"https:\/\/wordpress-dev.vccp.com\/uk\/wp-content\/uploads\/sites\/1\/2022\/01\/27012-The-Challengers-Podcast-1920x1080-WEBSITE-Hero-scaled.jpg","news_id":"191","related_content_title":"You may also like","relateditems":false,"hide_related_items":[],"visible_on_home_page":["1"],"websites_to_publish":[]},"_links":{"self":[{"href":"https:\/\/wordpress-dev.vccp.com\/uk\/wp-json\/wp\/v2\/news\/14463","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wordpress-dev.vccp.com\/uk\/wp-json\/wp\/v2\/news"}],"about":[{"href":"https:\/\/wordpress-dev.vccp.com\/uk\/wp-json\/wp\/v2\/types\/news"}],"author":[{"embeddable":true,"href":"https:\/\/wordpress-dev.vccp.com\/uk\/wp-json\/wp\/v2\/users\/13"}],"wp:attachment":[{"href":"https:\/\/wordpress-dev.vccp.com\/uk\/wp-json\/wp\/v2\/media?parent=14463"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wordpress-dev.vccp.com\/uk\/wp-json\/wp\/v2\/categories?post=14463"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}