VCCP<\/strong> has been appointed by cinch,<\/strong> the UK\u2019s fastest-growing online used car marketplace, as its UK integrated communications agency of record. The account was awarded following a three-way competitive pitch.<\/span><\/p>\n

As cinch\u2019s full service UK partner agency, VCCP will be responsible for campaign development and amplification, brand strategy, digital communications and customer experience delivered through VCCP CX<\/strong>. Work will commence immediately on the account.<\/span><\/p>\n

\u00a0<\/p> \r\n

\r\n We\u2019re thrilled to be partnering with a brand as forward-facing and exciting as cinch. Roly Darby, Managing Director at VCCP<\/cite> <\/blockquote>\r\n \r\n \t\t\t <\/div>\r\n \r\n

\r\n \t\t

Despite launching only ten months ago, cinch is generating annualised sales of over 50,000 vehicles with its promise to take the faff out of buying, changing and owning a car, completely online.<\/span>Its c. 30 million unique visitors a year can buy a quality-checked used car, with part exchange and financing options and have it delivered straight to their home. cinch also offers their customers worry-free motoring with cinchCare, a lifetime warranty, routine servicing and roadside assistance subscription package.<\/span><\/p>\n

Robert Bridge, Chief Customer Officer<\/strong> at cinch<\/strong> said: <\/span>\u201cWe\u2019re excited to be working with VCCP as the winner of a hotly competitive pitch process. Roly and the team demonstrated an unequalled understanding of our business and ambitions. And it was clear to us they have the team in place to take us from strength to strength as we continue to grow at pace.\u201d<\/span><\/i><\/p>\n

Roly Darby, Managing Director<\/strong> at VCCP<\/strong> added: \u201c<\/span>We\u2019re thrilled to be partnering with a brand as forward-facing and exciting as cinch to help shape the future of car retailing. We both share the same challenger attitude and ambition, which makes us the perfect fit, and we can\u2019t wait to work together to evolve their go-to-market offering.\u201d<\/span><\/i><\/p> \t\t<\/div>\r\n \t\t\r\n <\/div>\r\n \r\n <\/div>\r\n<\/section><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":57,"template":"","categories":[191],"class_list":["post-13968","news","type-news","status-publish","hentry","category-agency-news"],"acf":{"author":false,"capability_ids":["988","10111"],"client_id":"","hero_video":"","hero_image":{"ID":13967,"id":13967,"title":"cinch-Twitter-Lock-Up","filename":"cinch-Twitter-Lock-Up-1.png","filesize":1204567,"url":"https:\/\/wordpress-dev.vccp.com\/uk\/wp-content\/uploads\/sites\/1\/2021\/08\/cinch-Twitter-Lock-Up-1.png","link":"https:\/\/wordpress-dev.vccp.com\/uk\/cinch-twitter-lock-up-2","alt":"cinch logo lockup with the slogan 'Cars without the faff.'","author":"57","description":"","caption":"","name":"cinch-twitter-lock-up-2","status":"inherit","uploaded_to":0,"date":"2021-08-25 16:37:10","modified":"2021-08-25 16:40:27","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/wordpress-dev.vccp.com\/uk\/wp-includes\/images\/media\/default.png","width":1920,"height":1080,"sizes":{"thumbnail":"https:\/\/wordpress-dev.vccp.com\/uk\/wp-content\/uploads\/sites\/1\/2021\/08\/cinch-Twitter-Lock-Up-1-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/wordpress-dev.vccp.com\/uk\/wp-content\/uploads\/sites\/1\/2021\/08\/cinch-Twitter-Lock-Up-1-300x169.png","medium-width":300,"medium-height":169,"medium_large":"https:\/\/wordpress-dev.vccp.com\/uk\/wp-content\/uploads\/sites\/1\/2021\/08\/cinch-Twitter-Lock-Up-1-768x432.png","medium_large-width":640,"medium_large-height":360,"large":"https:\/\/wordpress-dev.vccp.com\/uk\/wp-content\/uploads\/sites\/1\/2021\/08\/cinch-Twitter-Lock-Up-1-1024x576.png","large-width":640,"large-height":360,"1536x1536":"https:\/\/wordpress-dev.vccp.com\/uk\/wp-content\/uploads\/sites\/1\/2021\/08\/cinch-Twitter-Lock-Up-1-1536x864.png","1536x1536-width":1536,"1536x1536-height":864,"2048x2048":"https:\/\/wordpress-dev.vccp.com\/uk\/wp-content\/uploads\/sites\/1\/2021\/08\/cinch-Twitter-Lock-Up-1.png","2048x2048-width":1920,"2048x2048-height":1080,"Header":"https:\/\/wordpress-dev.vccp.com\/uk\/wp-content\/uploads\/sites\/1\/2021\/08\/cinch-Twitter-Lock-Up-1-1920x720.png","Header-width":1920,"Header-height":720,"Wide":"https:\/\/wordpress-dev.vccp.com\/uk\/wp-content\/uploads\/sites\/1\/2021\/08\/cinch-Twitter-Lock-Up-1-1920x960.png","Wide-width":1920,"Wide-height":960,"Square":"https:\/\/wordpress-dev.vccp.com\/uk\/wp-content\/uploads\/sites\/1\/2021\/08\/cinch-Twitter-Lock-Up-1-768x768.png","Square-width":768,"Square-height":768,"Tall":"https:\/\/wordpress-dev.vccp.com\/uk\/wp-content\/uploads\/sites\/1\/2021\/08\/cinch-Twitter-Lock-Up-1-307x615.png","Tall-width":307,"Tall-height":615,"Mobile":"https:\/\/wordpress-dev.vccp.com\/uk\/wp-content\/uploads\/sites\/1\/2021\/08\/cinch-Twitter-Lock-Up-1-768x960.png","Mobile-width":768,"Mobile-height":960,"Facebook":"https:\/\/wordpress-dev.vccp.com\/uk\/wp-content\/uploads\/sites\/1\/2021\/08\/cinch-Twitter-Lock-Up-1-1200x630.png","Facebook-width":1200,"Facebook-height":630,"Grid-Item-Square":"https:\/\/wordpress-dev.vccp.com\/uk\/wp-content\/uploads\/sites\/1\/2021\/08\/cinch-Twitter-Lock-Up-1-768x768.png","Grid-Item-Square-width":768,"Grid-Item-Square-height":768,"Grid-Item-Wide":"https:\/\/wordpress-dev.vccp.com\/uk\/wp-content\/uploads\/sites\/1\/2021\/08\/cinch-Twitter-Lock-Up-1-768x384.png","Grid-Item-Wide-width":768,"Grid-Item-Wide-height":384,"Grid-Item-Tall":"https:\/\/wordpress-dev.vccp.com\/uk\/wp-content\/uploads\/sites\/1\/2021\/08\/cinch-Twitter-Lock-Up-1-307x615.png","Grid-Item-Tall-width":307,"Grid-Item-Tall-height":615}},"meta-title":"VCCP wins cinch account","meta-description":"VCCP has been appointed by cinch, the UK\u2019s fastest-growing online used car marketplace, as its UK integrated communications agency of record. The account was awarded following a three-way competitive pitch. As cinch\u2019s full service UK partner agency, VCCP will be responsible for campaign development and amplification, brand strategy, digital communications and customer experience delivered through VCCP CX. Work will commence immediately on the account.","social-media-image":"https:\/\/wordpress-dev.vccp.com\/uk\/wp-content\/uploads\/sites\/1\/2021\/08\/cinch-Twitter-Lock-Up-1.png","news_id":"191","related_content_title":"You may also like","relateditems":[{"relateditem":{"ID":13890,"post_author":"57","post_date":"2021-08-18 11:12:18","post_date_gmt":"2021-08-18 10:12:18","post_content":"","post_title":"VCCP wins Global White Claw Account","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"vccp-win-white-claw","to_ping":"","pinged":"","post_modified":"2021-08-25 17:51:00","post_modified_gmt":"2021-08-25 16:51:00","post_content_filtered":"","post_parent":0,"guid":"https:\/\/wordpress-dev.vccp.com\/?post_type=news&p=13890","menu_order":0,"post_type":"news","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":13787,"post_author":"54","post_date":"2021-07-21 16:35:21","post_date_gmt":"2021-07-21 15:35:21","post_content":"","post_title":"VCCP win Global Pret A Manger account","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"pret-a-manger-appoints-vccp-as-its-first-global-integrated-communications-agency","to_ping":"","pinged":"","post_modified":"2021-08-19 09:09:29","post_modified_gmt":"2021-08-19 08:09:29","post_content_filtered":"","post_parent":0,"guid":"https:\/\/wordpress-dev.vccp.com\/?post_type=news&p=13787","menu_order":0,"post_type":"news","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":13943,"post_author":"57","post_date":"2021-08-23 18:50:48","post_date_gmt":"2021-08-23 17:50:48","post_content":"\n\n\n\n","post_title":"Kwik Fit 'Journeys'","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"kwik-fit-journeys","to_ping":"","pinged":"","post_modified":"2021-08-23 18:50:48","post_modified_gmt":"2021-08-23 17:50:48","post_content_filtered":"","post_parent":0,"guid":"https:\/\/wordpress-dev.vccp.com\/?post_type=work&p=13943","menu_order":0,"post_type":"work","post_mime_type":"","comment_count":"0","filter":"raw"}}],"hide_related_items":[],"visible_on_home_page":["1"],"websites_to_publish":[]},"_links":{"self":[{"href":"https:\/\/wordpress-dev.vccp.com\/uk\/wp-json\/wp\/v2\/news\/13968","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wordpress-dev.vccp.com\/uk\/wp-json\/wp\/v2\/news"}],"about":[{"href":"https:\/\/wordpress-dev.vccp.com\/uk\/wp-json\/wp\/v2\/types\/news"}],"author":[{"embeddable":true,"href":"https:\/\/wordpress-dev.vccp.com\/uk\/wp-json\/wp\/v2\/users\/57"}],"wp:attachment":[{"href":"https:\/\/wordpress-dev.vccp.com\/uk\/wp-json\/wp\/v2\/media?parent=13968"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wordpress-dev.vccp.com\/uk\/wp-json\/wp\/v2\/categories?post=13968"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}