White Claw<\/strong>, the market leading Hard Seltzer, has appointed global integrated communications agency VCCP<\/strong> to develop its worldwide creative campaigns following a competitive pitch process.<\/span><\/p>\n

VCCP will now assume the global creative campaign brief for White Claw across all of its key markets. The account will be run out of VCCP London<\/strong> and VCCP New York<\/strong>.<\/span><\/p>\n

\u00a0<\/p> \r\n

\r\n The VCCP\u00a0footprint is a perfect match for White Claw\u2019s global growth ambitions. Adrian Coleman, Group CEO and Founder of VCCP\u00a0Partnership<\/cite> <\/blockquote>\r\n \r\n \t\t\t <\/div>\r\n \r\n

\r\n \t\t

Gisela Rule, Global Brand Director, White Claw<\/b> said: \u201cWe’re excited for the evolution of the brand alongside new partners VCCP whose strong, exciting thinking, insights and creative work reflected the future direction of the White Claw brand.\u201d<\/span><\/p>\n

Julian Douglas,\u00a0Vice Chairman & International CEO\u00a0of VCCP Partnership:<\/b> “White Claw is a dream win for the agency; they are the ultimate modern alcohol brand -category\u00a0breaking, category leading and a true original. Like-minded, we share the same challenger\u00a0brand philosophy at VCCP and we’re thrilled to be joining forces to shake up\u00a0the status quo even further.\u00a0We can’t wait to get stuck into matching\u00a0their\u00a0growth ambitions with our scale and innovative creativity.”<\/span><\/p>\n

Adrian Coleman, Group CEO and Founder of VCCP\u00a0Partnership:<\/b>\u00a0<\/span>“Since\u00a0White Claw<\/span>\u00a0<\/span>hit\u00a0shelves in\u00a02016, they have taken the world\u00a0by storm.\u00a0Launching the Hard Seltzer category globally and transforming the alcohol landscape as a whole. The\u00a0growth they’ve experienced is staggering\u00a0and\u00a0we’re incredibly excited to\u00a0be partnering with\u00a0them on their next chapter in delivering their ambitious global plans.\u00a0The VCCP\u00a0footprint is a perfect match for White Claw\u2019s global growth ambitions.\u201d<\/span><\/p>\n

White Claw has become a cultural phenomenon, leading the Hard Seltzer category in all markets that it operates in. The iconic, global brand has proved to be the USA\u2019s most successful new alcohol product in a generation, disrupting the alcohol industry with what is being coined as \u201cthe Hard Seltzer revolution\u201d.<\/span><\/p> \t\t<\/div>\r\n \t\t\r\n <\/div>\r\n \r\n <\/div>\r\n<\/section><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":57,"template":"","categories":[191],"class_list":["post-13890","news","type-news","status-publish","hentry","category-agency-news"],"acf":{"author":false,"capability_ids":["988","10107","10111"],"client_id":"","hero_video":"","hero_image":{"ID":13972,"id":13972,"title":"White Claw VCCP Website 1920 x 1080png","filename":"White-Claw-VCCP-Website-1920-x-1080png-1.png","filesize":883174,"url":"https:\/\/wordpress-dev.vccp.com\/uk\/wp-content\/uploads\/sites\/1\/2021\/08\/White-Claw-VCCP-Website-1920-x-1080png-1.png","link":"https:\/\/wordpress-dev.vccp.com\/uk\/news\/2021\/aug\/vccp-win-white-claw\/attachment\/white-claw-vccp-website-1920-x-1080png-2","alt":"Four cans of White Claw in various flavours standing next to each other.","author":"57","description":"","caption":"","name":"white-claw-vccp-website-1920-x-1080png-2","status":"inherit","uploaded_to":13890,"date":"2021-08-25 16:49:12","modified":"2021-08-25 16:49:19","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/wordpress-dev.vccp.com\/uk\/wp-includes\/images\/media\/default.png","width":1920,"height":1080,"sizes":{"thumbnail":"https:\/\/wordpress-dev.vccp.com\/uk\/wp-content\/uploads\/sites\/1\/2021\/08\/White-Claw-VCCP-Website-1920-x-1080png-1-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/wordpress-dev.vccp.com\/uk\/wp-content\/uploads\/sites\/1\/2021\/08\/White-Claw-VCCP-Website-1920-x-1080png-1-300x169.png","medium-width":300,"medium-height":169,"medium_large":"https:\/\/wordpress-dev.vccp.com\/uk\/wp-content\/uploads\/sites\/1\/2021\/08\/White-Claw-VCCP-Website-1920-x-1080png-1-768x432.png","medium_large-width":640,"medium_large-height":360,"large":"https:\/\/wordpress-dev.vccp.com\/uk\/wp-content\/uploads\/sites\/1\/2021\/08\/White-Claw-VCCP-Website-1920-x-1080png-1-1024x576.png","large-width":640,"large-height":360,"1536x1536":"https:\/\/wordpress-dev.vccp.com\/uk\/wp-content\/uploads\/sites\/1\/2021\/08\/White-Claw-VCCP-Website-1920-x-1080png-1-1536x864.png","1536x1536-width":1536,"1536x1536-height":864,"2048x2048":"https:\/\/wordpress-dev.vccp.com\/uk\/wp-content\/uploads\/sites\/1\/2021\/08\/White-Claw-VCCP-Website-1920-x-1080png-1.png","2048x2048-width":1920,"2048x2048-height":1080,"Header":"https:\/\/wordpress-dev.vccp.com\/uk\/wp-content\/uploads\/sites\/1\/2021\/08\/White-Claw-VCCP-Website-1920-x-1080png-1-1920x720.png","Header-width":1920,"Header-height":720,"Wide":"https:\/\/wordpress-dev.vccp.com\/uk\/wp-content\/uploads\/sites\/1\/2021\/08\/White-Claw-VCCP-Website-1920-x-1080png-1-1920x960.png","Wide-width":1920,"Wide-height":960,"Square":"https:\/\/wordpress-dev.vccp.com\/uk\/wp-content\/uploads\/sites\/1\/2021\/08\/White-Claw-VCCP-Website-1920-x-1080png-1-768x768.png","Square-width":768,"Square-height":768,"Tall":"https:\/\/wordpress-dev.vccp.com\/uk\/wp-content\/uploads\/sites\/1\/2021\/08\/White-Claw-VCCP-Website-1920-x-1080png-1-307x615.png","Tall-width":307,"Tall-height":615,"Mobile":"https:\/\/wordpress-dev.vccp.com\/uk\/wp-content\/uploads\/sites\/1\/2021\/08\/White-Claw-VCCP-Website-1920-x-1080png-1-768x960.png","Mobile-width":768,"Mobile-height":960,"Facebook":"https:\/\/wordpress-dev.vccp.com\/uk\/wp-content\/uploads\/sites\/1\/2021\/08\/White-Claw-VCCP-Website-1920-x-1080png-1-1200x630.png","Facebook-width":1200,"Facebook-height":630,"Grid-Item-Square":"https:\/\/wordpress-dev.vccp.com\/uk\/wp-content\/uploads\/sites\/1\/2021\/08\/White-Claw-VCCP-Website-1920-x-1080png-1-768x768.png","Grid-Item-Square-width":768,"Grid-Item-Square-height":768,"Grid-Item-Wide":"https:\/\/wordpress-dev.vccp.com\/uk\/wp-content\/uploads\/sites\/1\/2021\/08\/White-Claw-VCCP-Website-1920-x-1080png-1-768x384.png","Grid-Item-Wide-width":768,"Grid-Item-Wide-height":384,"Grid-Item-Tall":"https:\/\/wordpress-dev.vccp.com\/uk\/wp-content\/uploads\/sites\/1\/2021\/08\/White-Claw-VCCP-Website-1920-x-1080png-1-307x615.png","Grid-Item-Tall-width":307,"Grid-Item-Tall-height":615}},"meta-title":"VCCP wins Global White Claw Account","meta-description":"White Claw, the market leading Hard Seltzer, has appointed global integrated communications agency VCCP to develop its worldwide creative campaigns following a competitive pitch process. VCCP will now assume the global creative campaign brief for White Claw across all of its key markets. The account will be run out of VCCP London and VCCP New York.","social-media-image":"https:\/\/wordpress-dev.vccp.com\/uk\/wp-content\/uploads\/sites\/1\/2021\/08\/White-Claw-twitter.png","news_id":"191","related_content_title":"You may also like","relateditems":[{"relateditem":{"ID":13787,"post_author":"54","post_date":"2021-07-21 16:35:21","post_date_gmt":"2021-07-21 15:35:21","post_content":"","post_title":"VCCP win Global Pret A Manger account","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"pret-a-manger-appoints-vccp-as-its-first-global-integrated-communications-agency","to_ping":"","pinged":"","post_modified":"2021-08-19 09:09:29","post_modified_gmt":"2021-08-19 08:09:29","post_content_filtered":"","post_parent":0,"guid":"https:\/\/wordpress-dev.vccp.com\/?post_type=news&p=13787","menu_order":0,"post_type":"news","post_mime_type":"","comment_count":"0","filter":"raw"}},{"relateditem":{"ID":13778,"post_author":"54","post_date":"2021-07-19 19:50:37","post_date_gmt":"2021-07-19 18:50:37","post_content":"\n\n\n\n","post_title":"TfL 'Welcome back. 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